
In this episode of Style DNA I go on a style journey with the impressive founder and CEO of the fashion rental platform By Rotation, the brilliant Eshita Kabra-Davies.
Eshita didn’t begin her career in fashion at all. She was working in investment management when the idea for By Rotation first came to her while planning her honeymoon — wishing she could access a beautifully curated wardrobe for each destination without having to buy everything.
Today By Rotation has become one of the most exciting businesses in circular fashion, allowing women to share pieces from their wardrobes while encouraging a more thoughtful and sustainable approach to fashion.
Eshita also speaks candidly about her early career in finance — including being criticised by another woman at work for expressing herself through fashion and being told she should “let her work do the talking”. A moment that ultimately reinforced her belief that style is an extension of identity.
This is a conversation about entrepreneurship, sustainability, confidence and dressing with joy.
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