Inside the Huddle: Elevating the Fan Experience

Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.

Andrew Borenzweig, Founder and CEO of Beverly Spirits, reveals the intricacies of crafting luxury whiskey, the brand's commitment to sustainability, and the role of strategic partnerships in shaping their market presence.

Joanne Wilson, Founder and CEO of Gotham, navigates the cannabis landscape, spotlighting governance challenges, illicit competition, and the industry's adaptive potential in retail and society.

Karen Cahn, Founder and CEO of IFundWomen, spotlights the challenges women face in securing capital and discusses IFW's mission to remove barriers for women entrepreneurs.

Brad Farrell, Chief Marketing Officer - Beekman 1802 delves into the brand's commitment to kindness, sustainability, and transformative skincare. Learn about their unique approach to influencer marketing, and how their goat milk products stand out in ensuring skin health and brand authenticity.

Eliot Hamlisch, Chief Marketing Officer – AMC Theatres, discusses the influence of COVID-19 on theatre attendance, the impact of streaming services on the movie-watching experience, and anticipates upcoming blockbuster hits.

Alex discusses developing smarter ways to smoke, launching a new Delta 8 SKU and partnering with micro-influencers and MMA fighters.

Brian discusses the evolution of the adult beverage industry, the complexity to alcohol replacement trends and his experience investing in cannabis beverages.

Doug discusses taking a brand out of the "friend zone", leveling up the in-store experience and creating distinction in a commoditized category.

Jen Martindale, SVP of Marketing of the Chicago Cubs discusses her career segway into sports marketing, becoming the first MLB team to have an official CBD partner and strategies to deepen fan engagement, connect with new generations and enhance stadium experiences.