What Your Team Needs From You For Q4

Is your medspa’s newsletter building client trust—or just sending another promotion?Today, Andrea and Taleesa are sharing tips on how you can create engaging email newsletters that your clients actually want to open and read instead of just relying on promotions and sales.Listen to this episode to learn how you can write client-focused emails to build trust and improve engagement with your customers. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: How emmail builds trust and keeps clients engaged between appointments 2:42How to improve opens and engagement 10:08Making newsletters readable, consistent, and purposeful 23:44Links:https://smithandcrawford.com/quick-links Email us: [email protected]

Have you wondered how your medspa can turn a routine visit into an experience clients can’t wait to share this holiday season?In this episode, Andrea and Taleesa share practical ways to make the holiday season more memorable for your clients and staff by focusing on thoughtful experiences that build loyalty and encourage referrals.Join Andrea and Taleesa to learn how to turn fun, festive experiences into social media content that builds client loyalty and encourages referrals—without relying on discounts or trying to do everything at once.If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: How to create a festive, memorable client experience 6:31How you can use events and gifting to encourage visits and sales 15:56How to recognize your staff, create fun team activities, and share experiences in your content 26:47Links:https://smithandcrawford.com/quick-links Email us: [email protected]

Is your medspa hiding spooky revenue leaks?In this fun Halloween-themed episode, Andrea and Taleesa are taking you on a “haunted house tour” of common medspa challenges and sharing practical ways to tackle these revenue drains.Join Andrea and Taleesa to learn how to strengthen your operations and make better use of the clients, tools, and resources your practice already has. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Reducing your lost bookings 4:55Why you should fix your costly and disconnected systems 14:46Strengthen your retention 23:36Links:https://smithandcrawford.com/quick-links Email us: [email protected]

Have you ever had a promising new client book an appointment—then disappear without a trace? In this week’s episode, Andrea and Taleesa explore why you might get no-show clients at your medspa and break down the common causes and how you can avoid them.Listen to this episode to learn how to identify why clients no-show and use targeted reminders, follow-ups, and personal touchpoints to help prevent it.If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why no-shows cost more than an empty appointment slot 3:28Five common causes of no-shows 5:38How to review your last 10–15 no-shows to find patterns 19:00Links:https://smithandcrawford.com/quick-links Email us: [email protected]

Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season?Today, Andrea and Taleesa share how you can make your medspa gift cards feel like premium gifts and use them to boost your holiday and Black Friday sales.Join Andrea and Taleesa to learn how to create an effective Black Friday offer that attracts both existing and new clients through a premium gift card experience. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why your gift cards should feel luxurious 5:37Creating tiered value 18:01Treating gift cards like an experience 24:45Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays?In this episode, Andrea and Taleesa are helping you prepare for Q4 by sharing ways you can train and motivate your team, improve systems, and gather team feedback so you’re ready for the busy holiday season.Listen to this episode to learn how you can prepare your team and systems for Q4 so you can serve clients smoothly, keep your staff motivated, and make the most of this holiday season.If you enjoyed this episode, please share, rate and review it!Also mentioned in today’s episode:Clarify the Q4 plan and staffing 5:09How you can train and motivate your team 12:17Smooth operations and gather feedback before the holidays 19:22Links:Webinar link: https://smithandcrawford.com/webinar-registrationWork with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Is your marketing attracting the clients you want—or training the wrong audience to watch?Today, Andrea and Taleesa explain how your medspa’s social media content shapes the audience it attracts and share three common traps that attract followers who might never become clients.Join Andrea and Taleesa to learn how you can use transformation, client-focused education, and value-added incentives in your marketing to attract more ideal clients.If you enjoyed this episode, please share, rate and review it!Also mentioned in today’s episode:Peer trap content and how to avoid it 4:10Discount trap content 12:49Content that actually attracts the right clients 23:32Links:Webinar link: https://smithandcrawford.com/webinar-registrationWork with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment?In this final part of the Foundational Fixes series, Andrea and Taleesa explain how to turn your scattered marketing efforts into a connected, cohesive marketing framework that consistently moves clients from first touch to booked appointment.Listen to this episode to learn how to map your own client journey, spot the “leaks” in your process, and tighten everything up so your Q4 marketing feels consistent, connected, and easier to manage.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why isolated pieces of marketing don’t equal a strategy 3:51The anatomy of a connected marketing system 9:15Mapping the client journey and finding leaks in the system 15:29Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational Fix Series, Andrea and Taleesa are diving into how you can reduce booking friction for your medspa before Q4 by simplifying your customer-facing content and auditing every path from interest to appointment.Join Andrea and Taleesa in this episode to learn how to make your booking experience seamless and simple so your buyer can stop being confused and start being confident. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why a confused buyer doesn’t buy 3:40Where confusion hides in your business 7:36How to run a practical new-client audit before Q4 14:25Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Do you feel like your content should be working but it still isn’t resonating or converting with potential clients?In today’s second episode of the Foundational Fix series, Andrea and Taleesa are giving you tips on how to create service-specific content around emotions and desired outcomes rather than just focusing on treatments and devices.Listen to this episode to learn a simple framework you can use to create content that focuses on real emotions, fears, and private thoughts your clients are having and how you can make sure your captions are emotionally resonating with potential clients.If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Content fails at translation, not ideas 2:40The feeling is the message, not the treatment or device 4:14The 3 content buckets + the “removal test” framework 20:52Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: [email protected] our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/