Six Things Successful Estheticians Do Differently

After spending time connecting with clients and observing their questions, shopping habits, and skincare routines at a recent spa event, Jess is sharing some valuable takeaways that every esthetician can apply to their business.From intentional retail merchandising and the importance of testers to simplifying skincare recommendations and communicating post-treatment care, this episode is all about making the client experience easier, more approachable, and more effective.We're exploring why less can often be more, how to identify the missing pieces in a client's home care routine, and why the language we use matters just as much as the products we recommend.Whether you're a solo esthetician or part of a larger spa team, these practical insights will help you create a more thoughtful retail experience, build client confidence, and support better long-term results.Because successful esthetics isn't always about doing more. Sometimes it's about doing the little things better.Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesGoogle To Booked for Estheticians Class https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

What if the biggest shifts in your life don't come from doing more, but from returning to the basics?In a world that constantly encourages us to chase the next thing, it's easy to overlook the simple, everyday practices that create a foundation for feeling grounded, fulfilled, and aligned.In this episode, we explore the power of daily rhythm, intentional habits, and the often underestimated importance of getting back to the basics. From how we begin our mornings to the way we care for ourselves, manage our energy, and create space in our days, we're talking about the little things that make a big difference.This conversation is a reminder that personal growth doesn't always have to be complicated. Sometimes the most meaningful transformation happens when we simplify, reconnect with ourselves, and become consistent with what truly supports us.Because the basics aren't just where we begin. They're what we return to, again and again, as we grow.Let's rise.Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesCyclic Skincare with Randee Godfrey https://www.sweetcheeksuniversity.com/offers/6RV5sjKNGoogle To Booked for Estheticians Class https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

As estheticians, our clients often share so much more with us than what’s happening with their skin. The treatment room can become a space where women feel safe enough to talk about their bodies, their hormones, their cycles, and the changes they’re experiencing throughout different seasons of life.In this episode, we sit down with cycle educator Randee Godfree for a conversation about menstrual cycle health, women’s wellness, and the power of understanding the natural rhythms of the female body.Randee is also a Pilates and hot Pilates instructor, astrologer, and herbalist, bringing a unique whole-person perspective to the conversation. Together, we explore cycle education and how greater awareness can help us better understand what women may be experiencing physically, emotionally, and energetically throughout the month.For estheticians, this isn’t about diagnosing, treating, or stepping outside our scope. It’s about becoming more informed, compassionate practitioners who can listen, hold space, ask thoughtful questions, and better support the women who trust us.Because sometimes supporting our clients goes far beyond their skin. It starts with helping them feel heard, understood, and empowered in their own bodies.Randee's courses are live in the membership! Use the links below to sign up and join us! Connect with Randee on Instagram @RandeeGodfreyConnect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesGoogle To Booked for Estheticians Class https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

Growth doesn’t come from investing in everything. It comes from knowing what’s actually worth investing in and having a strategic approach.In this episode of Beyond Esthetics, we’re talking about intentional investments - the choices you make with your money, time, energy, education, and resources that can actually move your career and business forward. Because the newest device, another certification, more products, or the next big trend isn’t automatically the answer.Sometimes the best investment is education.Sometimes it’s better systems.Sometimes it’s mentorship, marketing, your client experience, or simply getting really good at what you already do.The question isn’t just, “Can I afford this?”It’s also:Does this support where I’m trying to go?Whether you’re employed, solo, or building a team, we’re breaking down how to think more strategically about what you invest in and how intentional decisions today can create a stronger, more sustainable career tomorrow.Let’s rise. 🤍Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesGoogle To Booked for Estheticians https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

Success in esthetics isn’t just about talent, having the prettiest treatment room, or knowing every ingredient on the market.The estheticians who build careers that actually last? They tend to do a few things differently.In this episode, we’re breaking down 6 things successful estheticians consistently do - the habits, mindset shifts, professionalism, and foundational practices that separate constantly trying to grow from actually building something sustainable.And spoiler: none of them require going viral, having thousands of followers, or working yourself into the ground.Whether you’re brand new, rebuilding, feeling stuck, or already thriving and ready for your next level, this episode is an opportunity to take inventory:What am I already doing well?Where have I gotten a little too comfortable?What could change if I committed to the basics consistently?Because success in this industry usually isn’t built through one big breakthrough.It’s built through what you choose to do over and over again. 6 Things Successful Estheticians Do Differently1. They take ownership of their success2. They master the client relationship3. They invest in themselves4. They have standards and work ethic5. They think long term6. They master the foundationsNew episode of Beyond Esthetics is live now.Let’s rise together. Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesAligned Foundations for the Evolving Esthetician https://www.sweetcheeksuniversity.com/offers/LXW72JHUYou're invited to our Google To Booked for Estheticians https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

This week, we're taking you inside one of our Beyond Esthetics Membership live coaching calls.We cover some of the real questions estheticians ask, from retail commissions and consultations to websites, e-commerce, and building a business that actually supports your goals. We also challenge the belief that going solo is automatically "better" than being an employee and the importance of smelling the roses exactly where you are. In this episode, we discuss: Why retail commission increases income and how to make the most of it  The "myth" or belief that being a solo esthetician is the best way to go  When you really need a website (and what it should do) How e-commerce can create revenue beyond the treatment room Structuring consultations  Retail tips and what holds us back the mostWhether you're just starting your career or refining an established business, this conversation is packed with practical and important conversations to help you create a more profitable, sustainable, and aligned esthetics career.Let's rise.Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesAligned Foundations Masterclass https://www.sweetcheeksuniversity.com/offers/LXW72JHUGoogle To Booked for Estheticians https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

Every esthetician experiences it at some point - the summer slowdown. But a quieter schedule doesn't have to mean a setback. In this episode, we're talking about why slower seasons happen, how to shift your mindset instead of spiraling into fear, and the practical strategies that can strengthen your business while everyone else is waiting for things to pick back up.We'll share the exact fundamentals we return to during slower months, from reconnecting with past clients and increasing rebooking to strengthening retail conversations, refining the client experience, and making the improvements that are hard to prioritize when you're fully booked.If your calendar feels lighter this summer, this episode is your reminder that slow seasons aren't something to survive, they're an opportunity to build a stronger, more resilient business. The estheticians who continue to grow aren't always the busiest; they're the ones who know how to use every season with intention.Summer Slow Down Action Playbook https://www.dropbox.com/scl/fi/az2hp00ndmmnvo5a3ikez/Summer-Slowdown-Playbook.docx?rlkey=6q3258gfzt4pqailb2mi3qde1&st=l4rm6kn3&dl=0Opal App Code -  30 day pass: 7EUG3 Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesGoogle To Booked https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

In this special celebratory episode, Tiffanie and Jess talk about celebrating turning 40, how empowering it can be if you let it, and how to empower our clients through their own aging processes. We share our own timeless advice for estheticians that we have learned from decades of being in the industry and leading others through it. As our industry evolves, so does Vitamin C! In this episode, we talk about our new course, Vitamin C, Decoded and some of the ins and outs of Vitamin C and how it's evolved and changed over the years. We talk about everything from the new evolved Vitamin C's we are seeing in our industry AND how to trouble shoot with L-Ascorbic Acid when we need to. The earning potential with skincare's most popular ingredient is vast and we dive into why continuing education can create more abundance as an esthetician to reach your own financial goals. Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

Have you ever wondered what Human Design is really all about or wanted to take a deeper look? On today's episode, we invited our soul sister, Carlie Young, to give us a functional, in depth look at how we can use Human Design to support our lives, our careers and gain a deeper understanding of ourselves and how we interact with the world. Connect with Carlie on Instagram @carlieyoungfit and find her online at  http://www.heartandcoretraining.comConnect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesYou're invited to our Google To Booked for Estheticians Class 5/18/26 https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics

With the rise of social media, many of us have forgotten the true foundation of success in esthetics. Here at Beyond Esthetics, we aim to refocus on the most important aspects that truly create success now and in the long term - and social media will never be at the top of our list. Among many skills like touch, product knowledge and retail sales, there remains a skill beneath it all that is the most important skill to learn and master - CONNECTION. Without connection, there is no relationship and without relationship, there is no career. But most of us are not taught how to create connection or communicate. Today, we do a deep dive and we make it tangible. Many of the things we discuss today will be new, and many will be a reminder that we always need to hear. Connection is a skill that can be learned and we can't wait to share this episode and insight that will propel you forward on a long, joyful and fulfilling career as a beauty professional. Let's rise together! CONNECTION FOR THE MODERN ESTHETICIAN PDF https://www.dropbox.com/scl/fi/1vn26i0wvq8b99nzmaa19/Connection-for-the-Modern-Esthetician.pdf?rlkey=locepnbuppbgd2drejrt6df6t&st=le3a2aia&dl=0Connect with us!Instagram and Tik Tok @ThebeyondestheticsTiff: @sweetcheeksuniversity Jess:@jessguidesesthiesYou're invited to our Google To Booked for Estheticians Class 5/18/26 https://www.sweetcheeksuniversity.com/offers/PNgJZkzhJoin the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1Email us! [email protected]://www.sweetcheeksuniversity.com/beyond-esthetics