19 Puppy Songs: How 2 Dogs, Pandemic Boredom, and LOTS of Hard Work Launched a Viral Music Career | Matt Hobbs

YouTube recently announced two new features. "Veo" will allow users to create AI-generated clips and backgrounds for Shorts. And "Hype" is a new way for fans to support small and medium-sized channels. The former seems like a bad but inevitable feature that will flood YouTube with synthetic, low-effort content. But the latter could be a major leap forward in audience-first content discovery. Hype gives all users 3 votes every week. When cast for small creators, they earn points (and potentially revenue) that puts them in a global leaderboard. It's a non-algorithmic, human-powered way to surface the platform's best content, and divert some of the attention economy away from YouTube's 1% of large creators who dominate the home page and suggested videos. Plus: The FTC notices that social media business models are horrible, and the MrBeast lawsuits have begun. Links referenced in this episode: https://www.theverge.com/2024/9/19/24249073/ftc-data-retention-privacy-report-facebook-meta-youtube-reddit https://techcrunch.com/2024/09/18/youtube-shorts-to-integrate-veo-google-ai-video-model/ https://www.theverge.com/2024/9/18/24247995/youtube-hype-creators https://variety.com/2024/digital/news/mrbeast-amazon-sued-beast-games-contestants-class-action-1236148181/ https://newsletter.tubefilter.com/p/roblox-youtube-add-yours-shopify This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Hobbs was a working musician and the "house band" for an improv theater in Atlanta. Then the pandemic hit in 2020. With live performance on hold and life getting boring, he looked for musical inspiration at home. Luckily, his two adorable chihuahuas, Lenny and Mar-Pup, delivered. On a whim, he began writing short and ridiculous songs from the dogs' perspective and posting them on Instagram. The creative exercise got laughs from family, friends, and a small community of pet owners looking for fun at a dark time. In an effort to improve his skills, he wrote hundreds of these "Puppy Songs" while waiting to get back on stage. Then, TikTok happened. Puppy Songs exploded across the Internet, and Matt realized he was onto something. Some of his biggest hits, like "Cheese Tax," "Air Jail," and "Where the Heck Is Mom?" have been streamed nearly 100 million times across platforms. This week, Matt Hobbs joins Matt Silverman (2 Matts!) to talk about the craft of songwriting, what inspires him to make new videos, how social media is changing music, and turning Internet virality into a sustainable music career. PLUS: Ancient puppy trivia and an EXCLUSIVE announcement about Hobbs' upcoming project. Follow Puppy Songs: https://www.youtube.com/@UCp5Ytwj_TkbbfztidjFtXrw https://www.instagram.com/PuppySongs/ https://www.tiktok.com/@puppysongs This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices

The Internet Archive, a non-profit repository for BILLIONS of pieces of media, has been lending digital books from its library since 2011 without a hitch. But in March 2020, they made one crucial mistake that now poses an existential threat to the online "Library of Alexandria." This week, The Internet Archive lost its appeal in a lawsuit brought by the 4 major publishing conglomerates. And while the publishers are *technically* right in their copyright infringement complaint, the consequences of the suit could be catastrophic for the Archive. Plus: Your responses to the blind gamers episode, and get ready for some Puppy Songs! Links referenced in this episode: What is Happening to the Internet Archive? (All Things Lost): https://youtu.be/bp2aowF0jUw The Internet Archive Loses Its Appeal of a Major Copyright Case: https://www.wired.com/story/internet-archive-loses-hachette-books-case-appeal/ For more on the Internet Archive, check out our 2G1P episode with Jason Scott: https://podcasts.apple.com/us/podcast/the-internet-archive-wayback-machine-and-discmaster/id1285444706?i=1000589825934 This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Learn more about your ad choices. Visit megaphone.fm/adchoices

SightlessKombat is a video game streamer and reviewer, who also consults on some of the industry's biggest titles: "God of War," "Sea of Thieves," "Horizon: Forbidden West," and more. Yet he has never seen a single pixel. That's because he was born blind — completely without vision. But he was drawn to video games from a young age because ... well, they're awesome. So, how does he actually *play* them? The answer is, it depends. Game and Internet accessibility has come a long way since the '80s and '90s. But many in the blind community still rely on volunteers to mod screen readers into games. The process is tireless, collaborative, and very community driven. This week on INFLUENCE, Matt sits down with 3(!) guests to talk about video game accessibility. Aure is a German programmer who recently released a screen reading mod for the wildly popular deck-building poker-like "Balatro," allowing blind players to enjoy the game for the first time. SightlessKombat is the aforementioned streamer, game reviewer, and Accessible Gaming Officer at the Royal National Institute of Blind People (RNIB) in the UK. And Ohylli is a legally blind accessibility advocate (and "Balatro" enthusiast!) based in Finland. They discuss the amazing tools that make wildly complex games like "Factorio" and "Stardew Valley" accessible to blind players, how 3D action games like "Sea of Thieves" and "Star Wars: Outlaws" are played without sight, and why studios that make games more accessible can reap unexpected profits. Follow Aure's modding work: https://github.com/Aurelius7309 Subscribe to SightlessKombat: https://linktr.ee/sightlesskombat Follow Ohylli: https://x.com/ohylli Special thanks to u/matrheine on Reddit This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people can agree that protecting children from harmful online content — self-harm, disordered eating, gore, disinformation, extreme social pressure — is a good idea. Much of that falls on parents. But algorithms are disturbingly good at showing us extreme content we never searched, but can't look away from. Addiction (and thus more ads) is social media's business model. And keeping up with the Web wormholes that teenagers find themselves in is an impossible task, especially when these platforms are integral to their social lives. In response to the growing mental health crisis among teens (especially girls and young women), the U.S. Senate found bi-partisan support in two bills: COPPA 2.0 — which would expand the scope of 1998's Children's Online Privacy Protection Act to block data collection on minors aged 13-17 — and KOSA (The Kids Online Safety Act), which would turn OFF algorithmic recommendations and auto-play videos, and turn ON maximum privacy settings by default for kids. This seemed like a rare bi-partisan win. But as always, the truth is much more complicated. That's why we've called on Paul Singer to return for his 3rd appearance on the show to explain WTF is going on. Paul is a partner at the law firm Kelley Drye & Warren, where he specializes in consumer protection issues. Previously, he worked in the Texas Attorney General’s office, with a particular focus on data protection. He even worked on the very first lawsuit brought through COPPA 1.0's enforcement back in 2000. He breaks down what's in these bills, why they have some good ideas, the fatal flaw that makes KOSA problematic (especially for marginalized communities), and what Congress (and courts) could do instead to protect all citizens from abusive tech platforms. Check out Paul's work here: https://www.kelleydrye.com/people/paul-l-singer And subscribe to his legal blog about these issues and much more: https://www.kelleydrye.com/viewpoints/blogs/ad-law-access This show is made possible by listener support: https://www.patreon.com/influencepod Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices

The flood of allegations around the world's most famous influencer range from petty YouTube drama to serious (and possibly illegal) safety issues. MrBeast is very popular in our household, but the raft of controversy makes us question whether our kids should keep enjoying their favorite YouTube channel. This week, I break down why The Beast is under fire, and how the controversy snowballed in recent months, leading to a parenting moral quandary. Plus: Fake and AI-generated product reviews are officially BANNED in the U.S. But can it be enforced? And details about some fantastic upcoming guests. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a busy week here in my house, so while I'm lining up fresh interviews for you, please enjoy this feed drop from my other show, where we interviewed two wonderful video game speedrunners who race through one of the chillest games ever made: "Stardew Valley." - Originally published on January 13, 2023 - Where RUSHING into marriage is a good idea! Speed running Super Mario Bros. is a straightforward endeavor. Whoever saves the princess fastest gets the record. But what about open-ended sims, where you set your own goals? This week, we were so mesmerized by Stardew Valley speedrunners on GDQ that we had to invite them on the show. Lee (@atwentysomethingloser) and Lisa (@lichatton) are Stardew-obsessed Twitch streamers who have dissected the game to find the fastest ways to marry specific villagers, complete Community Center bundles, catch every fish, and other in-game milestones, often achieving these runs in mere hours. Their strategies involve animation canceling, min/maxing gifts, and a lot of sleep! Lee and Lisa share how they got into the wild world of speeding through one of the chillest games of all time, how it has increased their love for it, and share what else they play after thousands of hours of Stardew. Follow and subscribe to Lee and Lisa! https://www.twitch.tv/atwentysomethingloser https://www.twitch.tv/lichatton For more video game community conversations, subscribe to "Colette & Matt Have Entered the Chat," wherever you get podcasts: https://haveenteredthechat.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

You and everyone you love will die. There's no way around it. Yet we rarely talk or think about the topic until we have to. For the first time in human history, we are "living longer and dying slower." That's good news, but it also creates a cultural disassociation with the reality of death. But there's a growing movement - online and IRL - around death literacy. It advocates for ongoing conversation and education about this universal part of life. Just like exercise, finances, or playing piano, how can we be successful at something if we don't learn, practice, and grow? That's the mission of Bevival, an online community and resource devoted to changing the cultural conversation around death. It's the brainchild of Caren Martineau, an entrepreneur who suddenly realized she has more time behind her than ahead. Jade Adgate is a death midwife, who supports people with terminal diagnoses and the families left behind. She also empowers a large community on social media by sharing her work and insights to help grievers she can't reach in person. Together, they produce the Exit Interviews podcast, a regular conversation with leading authors and philosophers about how we can make meaning from "the final frontier." This week, Caren and Jade sit down with (a reluctant) Matt to discuss their calling around death literacy, their mission to engage the Internet on difficult topics, how death has become commercialized in the 20th and 21st centuries, and why that dehumanizes mortality. Connect with Caren at http://bevival.com Follow Jade on Instagram: https://www.instagram.com/the.farewell.library Subscribe to the Exit Interviews podcast: https://www.bevival.com/books-podcast-death-literacy This show is made possible by listener support: https://www.patreon.com/influencepod Watch & subscribe on YouTube! https://www.youtube.com/@InfluencePodcast Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices

The surreal machinima "Skibidi Toilet" has been viewed 65 BILLION times across platforms, attracting the attention of Hollywood explosion enthusiast Michael Bay. The mega producer (Transformers, Pirates of the Caribbean) has licensed the bizarre web series to make a feature length film or TV series. The Gen Alpha meme generator is more than just a flash in the pan - it has real narrative structure, and the Skibidiverse has been rapidly expanding over the last year. Even if your kids have never seen a Skibidi video, they are definitely talking about it on the playground. I break down whether toilet heads make any cultural or financial sense in a theater near you. Meanwhile, two extraordinary online child safety bills are making their way to the U.S. Senate with bi-partisan support. If passed, they would dramatically reduce the data collected on kids, and cut off the algorithmic content that is so damaging to their mental health. What would social media actually look like if we could make it safe for minors? And could these regulations help adults, too? Plus: Would you quit your job to be an influencer? 50% of adults would if they could. Many of those are already trying.  And YouTube's biggest stars are pissed that AI is learning from the captions on their videos. Where is the philosophical line between fair use and theft when it comes to large language models? And how will we protect creators who may soon be out-matched by "synthetic" video content? This show is made possible by listener support: https://www.patreon.com/influencepod Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices

When we report a spammer, a scammer, or online harassment, where does it go? Who decides what gets removed or banned? Bots can do some of the work, but when it comes to messy online emotions, we need human expertise for context and judgement. So who are these heroes? What do they see all day? And how does content moderation work on a global scale, where the ethics, laws, and cultures of different platforms are so subjective? This week on INFLUENCE, Alice Hunsberger breaks down this complicated world. She's the VP of Trust & Safety and Content Moderation at PartnerHero, a company that staffs some of our favorite social media apps with specialized teams that weed out bad actors to ensure everyone has a safe experience online. Alice explains why this crucial work is often unnoticed or deeply misunderstood by the public, why viewing humanity's worst behavior for a job is so punishing, the impossible tasks for regulators, and why she remains optimistic about the Internet despite the constant flow of harmful content. For more on the Trust & Safety industry, subscribe to Alice's newsletter and podcast: https://alicelinks.com/ This show is made possible by listener support: https://www.patreon.com/influencepod Watch the show on YouTube! https://www.youtube.com/@influencepodcast Listen & subscribe wherever you get podcasts: 🍎 https://apple.co/44FeACS 🟢 https://spoti.fi/3UGQjrN ⏯ https://amzn.to/3wCdueF Join our Discord community! https://discord.gg/influencepod Call the show and leave a message: (347)-871-6548 Email me with guest & trivia suggestions! [email protected] (NOICE) Follow me: 🐤https://twitter.com/Matt_Silverman 📸 https://www.instagram.com/matt_silverman Learn more about your ad choices. Visit megaphone.fm/adchoices