The Lawrence Francis podcast

Episode outline:00:00:00 Intro00:01:34 Origin story 00:08:03 Rioja Alavesa enotourism overview00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa00:21:52 Valserrano enotourism adaptations in 202000:29:14 Rioja Alavesa member adaptations00:35:56 Wider Rioja enotourism pictureIf you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wmsIf you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌Welcome back. I’m Lawrence Francis, Founder and Host of The Wine Marketing Show podcast… the place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. today we continue the exploration of the impacts of COVID19 on the Spanish enotourism sector in the company of Maria de Simón Baranda. Maria is uniquely positioned to speak on the topic, holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional wine producer Viñedos y Bodegas de la Marquesa - Valserrano, including their enotourism offering. Enjoy!Intro and outro musicWelcome to the Show Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/GUEST: Maria de Simón Baranda, President of Ruta del Vino de Rioja AlavesaGUEST CONTACT: https://rutadelvinoderiojaalavesa.com/en/https://visitriojaalavesa.com/https://www.instagram.com/rioja_alavesa/https://twitter.com/RiojaAlavesaCONTACT LAWRENCE:Linkedin: http://interpretingwine.com/linkedinInstagram: https://www.interpretingwine.com/wmsinstaTwitter: https://www.interpretingwine.com/wmstwitterEmail: [email protected] recorded: 15 January 2021Listen and subscribe: www.interpretingwine.com/wms5

Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. That being said I kick off 2021 looking at the current state of enotourism. My guest Vinka Danitza is a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. Let me hand over to Vinka who will tell you about her wine journey and how she came to be in her current role.If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wmsIf you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌Episode outline:00:00:00 Intro00:01:33 Origin Story00:07:00 Enotourism 10100:15:13 COVID19 adaptations in Priorat00:20:56 Reactions in different tourist sectors00:26:59 Digitising customer interaction00:38:20 Travel literature00:40:03 Vinka’s current enotourism project00:46:09 Looking ahead to 2021Intro and outro musicWelcome to the Show Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Guest: Vinka DanitzaGUEST CONTACT: https://bottledbliss.wordpress.com/https://www.instagram.com/danitzavinkaDate recorded: 20 December 2020Listen and subscribe: www.interpretingwine.com/wms CONTACT MELinkedin: http://interpretingwine.com/linkedinInstagram: https://www.interpretingwine.com/wmsinstaTwitter: https://www.interpretingwine.com/wmstwitterEmail: [email protected]

Read the full episode transcript at http://www.interpretingwine.com/should-podcasts

Is podcasting's low technical barrier to entry a good or bad thing from a wine perspective?Read the full episode transcript at http://www.interpretingwine.com/is-podcastings-low-technical-barrier-to-entry-a-good-or-bad-thing-from-a-wine-perspective

The wine world seems to have all but ignored the shift in consumption towards long-form audio that podcasting is proof of. I think this is a huge mistake and a missed opportunity for anyone wanting to tell their story in detail to their target audience. Read the full episode transcript at https://www.interpretingwine.com/why-are-podcasts-growing-in-popularity-and-how-can-i-start-a-podcast/