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Tackling ‘relentless’ rubbish with computer vision – Greyparrot co-founder Mikela Druckman

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Mikela Druckman, CEO and co-founder of Greyparrot, explains how her company uses AI to identify and sort through “mountains” of waste, why legislation is key to reducing the volume of rubbish, and discusses the crackdown on greenwashing in the packaging supply chain.  


London-headquartered Greyparrot was co-founded by Druckman in 2019. The company uses computer vision technology to analyse and sort rubbish into the right categories at waste facilities. It has raised more than $17m in funding and counts waste management companies such as Suez and Biffa among its customers. Druckman is a Global Future Council member at the World Economic Forum and was previously chief commercial officer at Blippar, where she worked on computer vision and augmented reality products.

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