Topline

In this week’s mini-episode, the conversation revolves around a question from a new SVP of Sales and Account Management who is tasked with shifting the company's marketing strategy from 90% inbound to a 50-50 inbound-outbound split. Is it possible to make a pivot like this in just one year? Enjoy the mini-episode? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter.

This week, our hosts are joined by Kareem Amin and Varun Anand, co-founders of Clay. They discuss their recent $46 million Series B funding round. Kareem and Varun also share insights on their growth journey, the impact of AI on sales and marketing, and how Kareem's experience at a silent retreat influenced his leadership style. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and subscribe to Topline Newsletter. Secure your ticket to GTM2024 in Austin (October 14 - 16).

In this week’s mini-episode, Sam, AJ, and Asad tackle a question about effectively communicating pipeline health during board meetings. What details are essential to include? What do you typically hold back? Listen to this week’s Topline Hotline to see what our hosts think. Enjoy the mini-episode? Read the recaps and join our Slack channel to engage with other listeners here.  

In this episode of Topline, the hosts welcome Dan Gottlieb, Vice President at Gartner, to discuss the evolving landscape of sales technology. The conversation delves into the competitive dynamics among sales tech companies such as Gong, Outreach, and Salesloft, exploring how these companies navigate growth and innovation challenges. Dan also shares insights on the importance of AI and data interoperability in shaping the future of sales tech, the potential for large enterprises to adopt these technologies, and more. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps. Secure your ticket to GTM2024 in Austin (October 14 - 16).     

Join hosts AJ Bruno and Asad Zaman on this episode of Topline Hotline as they tackle a pressing question from the go-to-market community: how to balance getting a great deal for your company while choosing the right product. They discuss the importance of being a savvy buyer, the dynamics of commoditized versus non-commoditized products, and the role of leverage in negotiations. Enjoy the mini-episode? Read the recaps and join our Slack channel to engage with other listeners here.  

In this episode of Topline, AJ Bruno, Asad Zaman, and Carta’s Head of Insights Peter Walker are joined by Bob Moore, CEO of Crossbeam, to discuss his company’s recent merger with Reveal. Bob shares the strategy behind the merger, along with the challenges and opportunities that the merger brings to Crossbeam. The episode also touches on broader market trends, including the state of M&A activity and the evolving landscape of startup valuations. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps. Secure your ticket to GTM2024 in Austin (October 14 - 16). Lastly, check out The Data Minute with Peter Walker from Carta.    

In this week’s mini-episode, our Topline hosts explore a real-life scenario faced by a female CEO of a software company. Despite overcoming challenges and showing positive results, the company faces a cash crunch. The CEO needs more capital from investors, knowing it will dilute her equity. Simultaneously, she wants to negotiate a raise to protect her stake. How can she advocate for herself effectively, balancing the need for funds with preserving her equity without appearing greedy? Enjoy the mini-episode? Read the recaps and join our Slack channel to engage with other listeners here.  

This week on Topline, Sam, AJ, and Asad discuss their lessons from Q2, the Crossbeam and Reveal merger and the why behind QuotaPath’s recent product update. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps. Also, make sure to secure a ticket for: GTM EMEA, which will be held in London from 9 - 11 July GTM2024, which will be held in Austin from October 14 - 16    

Another Thursday, another mini-episode! This time, Sam, AJ, and Asad tackle a question from the GTM community about creative ways to incentivize account executives to outbound, as this group of AEs generates most of its opportunities and new business through inbound. Enjoy the mini-episode? Read the recaps and join our Slack channel to engage with other listeners here.  

Kathleen Booth, SVP of Marketing and Growth at Pavilion, joins Topline to discuss the evolving landscape of brand and demand generation. The conversation starts off by delving into a recent report by TrustRadius and Pavilion, highlighting shifts in buyer behavior and the importance of brand-led growth. They also explore the need for a balanced approach between brand investment and demand generation, sharing insights on how brands can influence both short-term and long-term business outcomes. Check out the TrustRadius x Pavilion Brand report. Want more Topline? Join the Topline Slack channel to engage with hosts, guests, and other listeners and read episode recaps. Also, make sure to secure a ticket for: Pavilion Palooza, which will be held virtually from June 25 - 27 GTM EMEA, which will be held in London from 9 - 11 July GTM2024, which will be held in Austin from October 14 - 16