Rebranding a 50-Year-Old Giant: How Mitel Stays Ahead in a Cloud-Driven World
11.10.2024
0:00
48:06
In this episode, Eric Hanson, CMO of Mitel, shares insights on repositioning a long-established company to navigate industry shifts and challenge modern market hype. Eric dives into strategies for aligning sales, marketing, and product teams, overcoming the pandemic's impact, and ensuring long-term success in a hybrid business communications landscape. Tune in to learn how to redefine a brand’s story while maintaining core values in a dynamic market environment.
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