To Niche or Not to Niche (Branding & Rebranding Strategy) with Cindy Chang

Fun fact: Throwing elaborate parties is my love language. & so is working Toolkit: www.twocanco.com/toolkit  Energize your Etsy: www.twocanco.com/etsy  Bashify (balloons): https://bashify.co  Auto Replay Message: "Thanks for reaching out to our shop! We'll get back to you as soon as possible. FAQ TO HELP IN THE MEANTIME: Q: Can I rush my order? A: Absolutely; You can use this link to purchase the expedited option, which includes rush processing time + USPS Priority shipping www.etsy.com/listing/1435656051/ Q: When will my order ship? A: We always try and get orders out before the shipping deadline! However, the current turnaround times are reflected at checkout. Q: Does this come in another size? A: Some designs can! Be sure to let us know your invitation's size and which design you're interested in. Q: Do you offer custom vellum designs or invitations? A: At this time, no."

Looking at Etsy to price your products might be costing you THOUSANDS of dollars. I know you don't want that. Let's talk about what NOT to do when it comes to pricing your products on Etsy.  links to From Crafts to Riches episode on pricing: Apple: https://podcasts.apple.com/us/podcast/tipsy-business/id1489099611?i=1000589821587  Spotify: https://open.spotify.com/episode/2nYYA52EZemWyKKZi82CV8?si=bbc910d05be34774  Join Energize Your Etsy: www.twocanco.com/etsy 

A look at how I've made almost $25k selling paper that we would have otherwise thrown away. Because when you know how to work with Etsy, you can sell anything. Even trash. ;) This month when you join the Energize Your Etsy Course, you'll get the Etsy Minimind. Happening at the end of April! You and a small group of sellers, all who want the same thing as you: more sales. More reviews. MORE from their business without working around the clock. And me there to support you in making it all happen. Not only will you get my eyes and brain on your listings, but you'll also get the added value of others' questions that you might never have considered without this experience. Expert feedback? Accountability? New Internet friends? A business you can't shut up about instead of one you hide? Priceless. And right now, it's literally free. Payment plans are going away on 4/25, and I have TEMPORARILY reinstated the $99 for the 9-month plan! Get it while you can! https://www.twocanco.com/etsy  Not quite ready for EYE? I get it. Grab the toolkit for $19 instead!  https://www.twocanco.com/toolkit

I'm announcing a major change to Energize Your Etsy, my signature Etsy course. But more than that, I'm pulling back the curtain on why I made this decision, what it means for me and you, and showing you how energy leaks like this actually impact the bottom line of your business. Get Energize Your Etsy: www.twocanco.com/etsy Apply for Build: www.twocanco.com/build or dm me on Instagram https://www.instagram.com/carleyzuercher

Pull up a chair, and let's get cozy talking about SALES and LAUNCHING. We're debunking some beliefs that are keeping you from getting sales and making things feel unnecessarily hard. Get an inside look at how we prepared for one of her most successful to date.  Energize Your Etsy: https://www.twocanco.com/etsy  Connect with Megan: https://www.instagram.com/heymeganreed  Start your Free Trial of her membership: https://heymeganreed.com/society  Her Best Selling book, Main Character Energy, https://amzn.to/48ow0Wm 

OK this is a little more than 5 minutes ;) If you want your phone to be blowing up with Etsy "cha-chings" on black Friday while you online shop and sip your PSL, here are the four things I'd do (and it'll take less than 2 hours) Because having a big sales weekend does NOT require you to work. Having a big sales weekend requires your listing to be found by strangers + easy to buy. Introducing the Etsy toolkit! You'll get... Copy-and-paste Etsy message templates to make responding at the press of a button. Etsy mini-course: to help you start selling to more strangers by Black Friday Etsy Description template: so you never have to guess at what should be in your description again! Etsy Photo Checklist: So that your customers see everything they need to see to help them buy instead of messaging you Do you have a couple of hours to dedicate to the biggest sales weekend of the year? NOW is the time to start preparing if you want to sit back and enjoy your weekend with your family while watching the order notifications roll in. https://www.twocanco.com/toolkit   Energize Your Etsy You're currently getting sales on Etsy but you're wanting to 2x (at least) what you're making. OR you're brand new to Etsy, and you don't want to fuck around with the trial and error and guessing; you want this to work sooner than later. You want to go from thinking "what am i missing? what am i doing wrong?" to knowing what to change and how to change it. Energize Your Etsy is for YOU. Start showing up in searches and selling to strangers before the biggest sales season of the year. When you join before Oct. 31st, 2024, you'll get my Etsy Prodcut Launch Mini Course to help you make the most of new products + plan your launches so you never give up half way through again! https://www.twocanco.com/etsy 

One of my #1 Questions: Will going on Vacation mode tank my Etsy Shop? A valid question, and one that people online have STRONG opinions about. But I did these two things to help minimize the negative effects and encourage sales. I'malso sharing my maternity leave OOO message and breaking down WHY I said what I said.  Get more message templates inside the Etsy Toolkit for $19: https://www.twocanco.com/toolkit  Let me guess, you want your listings to land in front of people with their wallets out so that you don't have to sell to your friends and family? You KNOW you have good products; they just need to get in front of the right people. I made Energize your Etsy for YOU. In October you get my Product Launch Mini Course for FREE ($99 Value). Get it all now for as little as $149 today: https://www.twocanco.com/etsy    Maternity Leave OOO message: "Thanks for reaching out to our shop! If you're receiving this message, I'm out on maternity leave, and I will respond as soon as I can. FAQ TO HELP: Q: When will my order ship? A: If you placed an order before our shop temporarily closed, your order will ship out on time. :) Q: When will you open again?  A: Since this is my first kid, we're playing this by ear. I hope we will only be gone for 2-3 weeks, so check back soon!Thanks for your patience! Q: How will I know when you're open again? There should be an option in our shop for you to select "notify me when CZ Invitations returns," and Etsy should email you when we come back! Follow our shop.  Respond to this message and let us know you want to be notified, and I will send you a message when we're back! Q: Can I rush my order when you're back? A: Absolutely; when we are back, you can use this link to purchase the expedited option, which includes rush processing time + USPS Priority shipping https://www.etsy.com/listing/1435656051/  If you see that our shop is closed, we're only taking a short break and will be right back!"

You have SO many good ideas. Ideas? Actually, maybe you have too many. It's a good problem, but it feels like a problem sometimes, right? Today, we're going to add some simple checklists and templates to your life so you can go from idea to sale faster and with a lot less overwhelm. This episode is also a blog post and video training! Copy and paste these templates, watch the video, or read this episode here! www.twocanco.com/blog/go-from-idea-to-sale-fast  If you're sold on the idea of having more templates and checklists (hello, my type-A besties!!!), I'm giving you my best ones for just $19 inside the Etsy Toolkit. You'll get The Etsy Description Template, so you never have to guess what should be in your description again! Copy-and-Paste Message Templates for one-click responses and better outcomes And the Etsy Photo Checklist so that your customers see everything they need to see to help them buy instead of messaging you! Grab this for just $19 here: www.twocanco.com/toolkit  If you're ready to blow up your Etsy, Energize Your Etsy has a limited-time bonus when you join in October! Get the Etsy Product Launch Mini-Course, a $99 Value, for free when you join now!  You'll also get exclusive access to 1:1 coaching at 75% off, but there are only 6 spots available! Click here to learn more: www.twocanco.com/etsy 

Getting a bad review SUCKS. Learn from my bad experience: How I handled a $300 order that Etsy refunded on my behalf and then received a one-star review. I'm sharing how I responded to this 1-star review and how I would have answered it when I was just getting started. Learn how to receive feedback to create better experiences for yourself and future customers.  [FREE] Ready to learn more, for FREE, right NOW?! Get the Etsy Power Pack! A 50+ page ebook to help you set up, serve, market, and scale your Etsy shop! Etsy Power Pack: https://www.twocanco.com/free The Etsy Toolkit: NEW! Get this toolkit, and all the templates that were mentioned in this episode: https://www.twocanco.com/toolkit Energize your Etsy: https://www.twocanco.com/etsy Follow me on instagram: www.instagram.com/carleyzuercher

A look inside the lowest month of the year. YUP, that's right. Breaking down a less sexy month and sharing a peek behind the curtain of Etsy Ads, Pinterest Ads, and 100% increase in my conversion rate. There are a lot of good mindset suggestions for you in here; if you're someone who beats yourself up about not hitting goals, low months, etc, pay attention to how I talk about this low month! Etsy Toolkit, now $19! Here's what's inside: 💥 Copy-and-paste Etsy message templates to make responding at the press of a button. 💥 Etsy mini course to help you start selling to more strangers by Black Friday  💥 Etsy Description template so you never have to guess at what should be in your description again! 💥 Etsy Photo Checklist so that your customers see everything they need to see to help them buy instead of messaging you Get it here: https://www.twocanco.com/toolkit  Conversion Masterclass: this 90-minute masterclass will help you get more sales from your listings by mastering the basics and focusing on the right areas. You'll see me audit real shops and provide feedback for all kinds of differentproducts! Get this here: Or save $10 when you bundle it with the Toolkit! https://www.twocanco.com/conversion  BLOG, PART 1: How to Know What Needs Work in Your Etsy Shop (SEO vs. Conversion Rate) https://www.twocanco.com/blog/etsy-seo-vs-conversion-rate  BLOG, PART 2: Increasing your Conversion Rate on Etsy https://www.twocanco.com/blog/increase-your-conversion-rate-on-etsy  Upgrade your Etsy, ask questions, and get access to everything above immediately by joining Energize Your Etsy! www.twocano.com/etsy