WhoRyan Brown, Director of Golf & Ski at The Mountaintop at Grand Geneva, WisconsinRecorded onJune 17, 2025About the Mountaintop at Grand GenevaClick here for a mountain stats overviewOwned by: Marcus HotelsLocated in: Lake Geneva, WisconsinYear founded: 1968Pass affiliations: NoneClosest neighboring U.S. ski areas: Alpine Valley (:23), Wilmot Mountain (:29), Crystal Ridge (:48), Alpine Hills Adventure Park (1:04)Base elevation: 847 feetSummit elevation: 962 feetVertical drop: 115 feetSkiable acres: 30Average annual snowfall: 34 inchesTrail count: 21 (41% beginner, 41% intermediate, 18% advanced)Lift count: 6 (3 doubles, 1 ropetow, 2 carpets)Why I interviewed himOf America’s various mega-regions, the Midwest is the quietest about its history. It lacks the quaint-town Colonialism and Revolutionary pride of the self-satisfied East, the cowboy wildness and adobe earthiness of the West, the defiant resentment of the Lost Glory South. Our seventh-grade Michigan History class stapled together the state’s timeline mostly as a series of French explorers passing through on their way to somewhere more interesting. They were followed by a wave of industrial loggers who mowed the primeval forests into pancakes. Then the factories showed up. And so the state’s legacy was framed not as one of political or cultural or military primacy, but of brand, the place that stamped out Chevys and Fords by the tens of millions.To understand the Midwest, then, we must look for what’s permanent. The land itself won’t do. It’s mostly soil, mostly flat. Great for farming, bad for vistas. Dirt doesn’t speak to the soul like rock, like mountains. What humans built doesn’t tell us a much better story. Everything in the Midwest feels too new to conceal ghosts. The largest cities rose late, were destroyed in turn by fires and freeways, eventually recharged with arenas and glass-walled buildings that fail to echo or honor the past. Nothing lasts: the Detroit Pistons built the Palace of Auburn Hills in 1988 and developers demolished it 32 years later; the Detroit Lions (and, for a time, the Pistons) played at the Pontiac Silverdome, a titanic, 82,600-spectator stadium that opened in 1976 and came down in 2013 (37 years old). History seemed to bypass the region, corralling the major wars to the east and shooing the natural disasters to the west and south. Even shipwrecks lose their doubloons-and-antique-cannons romance in the Midwest: the Great Lakes most famous downed vessel, the SS Edmund Fitzgerald, sank into Lake Superior in 1975. Her cargo was 26,535 tons of taconite ore pellets. A sad story, but not exactly the sinking of the Titanic.Our Midwest ancestors did leave us one legacy that no one has yet demolished: names. Place names are perhaps the best cultural relics of the various peoples who occupied this land since the glaciers retreated 12,000-ish years ago. Thousands of Midwest cities, towns, and counties carry Native American names. “Michigan” is derived from the Algonquin “Mishigamaw,” meaning “big lake”; “Minnesota” from the Sioux word meaning “cloudy water.” The legacies of French explorers and missionaries live on in “Detroit” (French for “strait”), “Marquette” (17th century French missionary Jacques Marquette), and “Eau Claire” (“clear water”).But one global immigration funnel dominated what became the modern Midwest: 50 percent of Wisconsin’s population descends from German, Nordic, or Scandinavian countries, who arrived in waves from the Colonial era through the early 1900s. The surnames are everywhere: Schmitz and Meyer and Webber and Schultz and Olson and Hanson. But these Old-Worlders came a bit late to name the cities and towns. So they named what they built instead. And they built a lot of ski areas. Ten of Wisconsin’s 34 ski areas carry names evocative of Europe’s cold regions, Scandinavia and the Alps:I wonder what it must have been like, in 18-something-or-other, to leave a place where the Alps stood high on the horizon, where your family had lived in the same stone house for centuries, and sail for God knows how many weeks or months across an ocean, and slow roll overland by oxen cart or whatever they moved about in back then, and at the end of this great journey find yourself in… Wisconsin? They would have likely been unprepared for the landscape aesthetic. Tourism is a modern invention. “The elite of ancient Egypt spent their fortunes building pyramids and having their corpses mummified, but none of them thought of going shopping in Babylon or taking a skiing holiday in Phoenicia [partly in present-day Lebanon, which is home to as many as seven ski areas],” Yuval Noah Harari writes in Sapiens his 2015 “brief history of humankind.” Imagine old Friedrich, who had never left Bavaria, reconstituting his world in the hillocks and flats of the Midwest.Nothing against Wisconsin, but fast-forward 200 years, when the robots can give us a side-by-side of the upper Midwest and the European Alps, and it’s pretty clear why one is a global tourist destination and the other is known mostly as a place that makes a lot of cheese. And well you can imagine why Friedrich might want to summon a little bit of the old country to the texture of his life in the form of a ski area name. That these two worlds - the glorious Alps and humble Wisconsin skiing - overlap, even in a handful of place names, suggests a yearning for a life abandoned, a natural act of pining by a species that was not built to move their life across timezones.This is not a perfect analysis. Most – perhaps none – of these ski areas was founded by actual immigrants, but by their descendants. The Germanic languages spoken by these immigrant waves did not survive assimilation. But these little cultural tokens did. The aura of ancestral place endured when even language fell away. These little ski areas honor that.And by injecting grandiosity into the everyday, they do something else. In coloring some of the world’s most compact ski centers with the aura of some of its most iconic, their founders left us a message: these ski areas, humble as they are, matter. They fuse us to the past and they fuse us to the majesty of the up-high, prove to us that skiing is worth doing anywhere that it can be done, ensure that the ability to move like that and to feel the things that movement makes you feel are not exclusive realms fenced into the clouds, somewhere beyond means and imagination.Which brings us to Grand Geneva, a ski area name that evokes the great Swiss gateway city to the Alps. Too bad reality rarely matches up with the easiest narrative. The resort draws its name from the nearby town of Lake Geneva, which a 19th-century surveyor named not after the Swiss city, but after Geneva, New York, a city (that is apparently named after Geneva, Switzerland), on the shores of Seneca Lake, the largest of the state’s 11 finger lakes. Regardless, the lofty name was the fifth choice for a ski area originally called “Indian Knob.” That lasted three years, until the ski area shuttered and re-opened as the venerable Playboy Ski Area in 1968. More regrettable names followed – Americana Resort from 1982 to ’93, Hotdog Mountain from 1992 to ’94 – before going with the most obvious and least-questionable name, though its official moniker, “The Mountaintop at Grand Geneva” is one of the more awkward names in American skiing.None of which explains the principal question of this sector: why I interviewed Mr. Brown. Well, I skied a bunch of Milwaukee bumps on my drive up to Bohemia from Chicago last year, this was one of them, and I thought it was a cute little place. I also wondered how, with its small-even-for-Wisconsin vertical drop and antique lift collection, the place had endured in a state littered with abandoned ski areas. Consider it another entry into my ongoing investigation into why the ski areas that you would not always expect to make it are often the ones that do.What we talked aboutFighting the backyard effect – “our customer base – they don’t really know” that the ski areas are making snow; a Chicago-Milwaukee-Madison bullseye; competing against the Vail-owned mountain to the south and the high-speed-laced ski area to the north; a golf resort with a ski area tacked on; “you don’t need a big hill to have a great park”; brutal Midwest winters and the escape of skiing; I attempt to talk about golf again and we’re probably done with that for a while; Boyne Resorts as a “top golf destination”; why Grand Geneva moved its terrain park; whether the backside park could re-open; “we’ve got some major snowmaking in the works”; potential lift upgrades; no bars on the lifts; the ever-tradeoff between terrain parks and beginner terrain; the ski area’s history as a Playboy Club and how the ski hill survived into the modern era; how the resort moves skiers to the hill with hundreds of rooms and none of them on the trails; thoughts on Indy Pass; and Lake Geneva lake life.What I got wrongWe recorded this conversation prior to Sunburst’s joining Indy Pass, so I didn’t mention the resort when discussing Wisconsin ski areas on the product.Podcast NotesOn the worst season in the history of the MidwestI just covered this in the article that accompanied the podcast on Treetops, Michigan, but I’ll summarize it this way: the 2023-24 ski season almost broke the Midwest. Fortunately, last winter was better, and this year is off to a banging start.On steep terrain beneath lift AI just thought this was a really unexpected and cool angle for such a little hill. On the Playboy ClubFrom SKI magazine, December 1969:It is always interesting when giants merge. Last winter Playboy magazine (5.5 million readers) and the Playboy Club (19 swinging nightclubs from Hawaii to New York to Jamaica, with 100,000 card-carrying members) in effect joined the sport of skiing, which is also a large, but less formal, structure of 3.5 million lift-ticket-carrying members. The resulting conglomerate was the Lake Geneva Playboy Club-Hotel, Playboy’s ski resort on the rolling plains of Wisconsin.The Playboy Club people must have borrowed the idea of their costumed Bunny Waitress from the snow bunny of skiing fame, and since Playboy and skiing both manifestly devote themselves to the pleasures of the body, some sort of merger was inevitable. Out of this union, obviously, issued the Ultimate Ski Bunny – one able to ski as well as sport the scanty Bunny costume to lustrous perfection.That’s a bit different from how the resort positions its ski facilities today:Enjoy southern Wisconsin’s gem - our skiing and snow resort in the countryside of Lake Geneva, with the best ski hills in Wisconsin. The Mountain Top at Grand Geneva Resort & Spa boasts 20 downhill ski runs and terrain designed for all ages, groups and abilities, making us one of the best ski resorts in Wisconsin. Just an hour from Milwaukee and Chicago, our ski resort in Lake Geneva is close enough to home for convenience, but far enough for you and your family to have an adventure. Our ultimate skier’s getaway offers snowmaking abilities that allow our ski resort to stay open even when there is no snow falling.The Mountain Top offers ski and snow accommodations, such as trolley transportation available from guest rooms at Grand Geneva and Timber Ridge Lodge, three chairlifts, two carpet lifts, a six-acre terrain park, excellent group rates, food and drinks at Leinenkugel’s Mountain Top Lodge and even night skiing. We have more than just skiing! Enjoy Lake Geneva sledding, snowshoeing and cross-country skiing too. Truly something for everyone at The Mountain Top ski resort in Lake Geneva. No ski equipment? No problem with the Learn to Ride rentals. Come experience The Mountain Top at Grand Geneva and enjoy the best skiing around Lake Geneva, Wisconsin.On lost Wisconsin and Midwest ski areasThe Midwest Lost Ski Areas Project counts 129 lost ski areas in Wisconsin. I’ve yet to order these Big Dumb Chart-style, but there are lots of cool links in here that can easily devour your day.The Storm explores the world of North American lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

WhoMike Giorgio, Vice President and General Manager of Stowe Mountain, VermontRecorded onOctober 8, 2025About StoweClick here for a mountain stats overviewOwned by: Vail Resorts, which also owns:Located in: Stowe, VermontYear founded: 1934Pass affiliations:* Epic Pass: unlimited access* Epic Local Pass: unlimited access with holiday blackouts* Epic Northeast Value Pass: 10 days with holiday blackouts* Epic Northeast Midweek Pass: 5 midweek days with holiday blackouts* Access on Epic Day Pass All and 32 Resort tiers* Ski Vermont 4 Pass – up to one day, with blackouts* Ski Vermont Fifth Grade Passport – 3 days, with blackoutsClosest neighboring U.S. ski areas: Smugglers’ Notch (ski-to or 40-ish-minute drive in winter, when route 108 is closed over the notch), Bolton Valley (:45), Cochran’s (:50), Mad River Glen (:55), Sugarbush (:56)Base elevation: 1,265 feet (at Toll House double)Summit elevation: 3,625 feet (top of the gondola), 4,395 feet at top of Mt. MansfieldVertical drop: 2,360 feet lift-served, 3,130 feet hike-toSkiable acres: 485Average annual snowfall: 314 inchesTrail count: 116 (16% beginner, 55% intermediate, 29% advanced)Lift count: 12 (1 eight-passenger gondola, 1 six-passenger gondola, 1 six-pack, 3 high-speed quads, 1 fixed-grip quad, 1 triple, 2 doubles, 2 carpets)Why I interviewed himThere is no Aspen of the East, but if I had to choose an Aspen of the East, it would be Stowe. And not just because Aspen Mountain and Stowe offer a similar fierce-down, with top-to-bottom fall-line zippers and bumpy-bumps spliced by massive glade pockets. Not just because each ski area rises near the far end of densely bunched resorts that the skier must drive past to reach them. Not just because the towns are similarly insular and expensive and tucked away. Not just because the wintertime highway ends at both places, an anachronistic act of surrender to nature from a mechanized world accustomed to fencing out the seasons. And not just because each is a cultural stand-in for mechanized skiing in a brand-obsessed, half-snowy nation that hates snow and is mostly filled with non-skiers who know nothing about the activity other than the fact that it exists. Everyone knows about Aspen and Stowe even if they’ll never ski, in the same way that everyone knows about LeBron James even if they’ve never watched basketball.All of that would be sufficient to make the Stowe-is-Aspen-East argument. But the core identity parallel is one that threads all these tensions while defying their assumed outcome. Consider the remoteness of 1934 Stowe and 1947 Aspen, two mountains in the pre-snowmaking, pre-interstate era, where cutting a ski area only made sense because that’s where it snowed the most. Both grew in similar fashion. First slowly toward the summit with surface lifts and mile-long single chairs crawling up the incline. Then double chairs and gondolas and snowguns and detachable chairlifts. A ski area for the town evolves into a ski area for the world. Hotels a la luxe at the base, traffic backed up to the interstate, corporate owners and $261 lift tickets.That sounds like a formula for a ruined world. But Stowe the ski area, like Aspen Mountain the ski area, has never lost its wild soul. Even buffed out and six-pack equipped and Epic Pass-enabled, Stowe remains a hell of a mountain, one of the best in New England, one of my favorite anywhere. With its monster snowfalls, its endless and perfectly spaced glades, its never-groomed expert zones, its sprawling footprint tucked beneath the Mansfield summit, its direct access to rugged and forbidding backcountry, Stowe, perhaps the most western-like mountain in the East, remains a skier’s mountain, a fierce and humbling proving ground, an any-skier’s destination not because of its trimmings, but because of the Christmas tree itself.Still, Stowe will never be Aspen, because Stowe does not sit at 8,000 feet and Stowe does not have three accessory ski areas and Stowe the Town does not grid from the lift base like Aspen the Town but rather lies eight miles down the road. Also Stowe is owned by Vail Resorts, and can you just imagine? But in a cultural moment that assumes ski area ruination-by-the-consolidation-modernization-mega-passification axis-of-mainstreaming, Aspen and Stowe tell mirrored versions of a more nuanced story. Two ski areas, skinned in the digital-mechanical infrastructure that modernity demands, able to at once accommodate the modern skier and the ancient mountain, with all of its quirks and character. All of its amazing skiing.What we talked aboutStowe the Legend; Vail Resorts’ leadership carousel; ascending to ski area leadership without on-mountain experience; Mount Brighton, Michigan and Midwest skiing; struggles at Paoli Peaks, Indiana; how the Sunrise six-pack upgrade of the old Mountain triple changed the mountain; whether the Four Runner quad could ever become a six-pack; considering the future of the Lookout Double and Mansfield Gondola; who owns the land in and around the ski area; whether Stowe has terrain expansion potential; the proposed Smugglers’ Notch gondola connection and whether Vail would ever buy Smuggs; “you just don’t understand how much is here until you’re here”; why Stowe only claims 485 acres of skiable terrain; protecting the Front Four; extending Stowe’s season last spring; snowmaking in a snowbelt; the impact and future of paid parking; on-mountain bed-base potential; Epic Friend 50 percent off lift tickets; and Stowe locals and the Epic Pass.What I got wrongOn detailsI noted that one of my favorite runs was not a marked run at all: the terrain beneath the Lookout double chair. In fact, most of the trail beneath this mile-plus-long lift is a market run called, uh, “Lookout.” So I stand corrected. However, the trailmap makes this full-throttle, narrow bumper – which feels like skiing on a rising tide – look wide, peaceful, and groomable. It is none of those things, at least for its first third or so.On skiable acres* I said that Killington claimed “like 1,600 acres” of terrain – the exact claimed number is 1,509 acres.* I said that Mad River Glen claimed far fewer skiable acres than it probably could, but I was thinking of an out-of-date stat. The mountain claims just 115 acres of trails – basically nothing for a 2,000-vertical-foot mountain, but also “800 acres of tree-skiing access.” The number listed on the Pass Smasher Deluxe is 915 acres.On season closingsI intimated that Stowe had always closed the third weekend in April. That appears to be mostly true for the past two-ish decades, which is as far back as New England Ski History has records. The mountain did push late once, however, in 2007, and closed early during the horrible no-snow winter of 2011-12 (April 1), and the Covid-is-here-to-kill-us-all shutdown of 2020 (March 14).On doing better prepI asked whether Stowe had considered making its commuter bus free, but it, um, already is. That’s called Reeserch, Folks.On lift ticket ratesI claimed that Stowe’s top lift ticket price would drop from $239 last year to $235 this coming season, but that’s inaccurate. Upon further review, the peak walk-up rate appears to be increasing to $261 this coming winter:Which means Vail’s record of cranking Stowe lift ticket rates up remains consistent:On opening hoursI said that the lifts at Stowe sometimes opened at “7:00 or 7:30,” but the earliest ski lift currently opens at 8:00 most mornings (the Over Easy transit gondola opens at 7:30). The Fourrunner quad used to open at 7:30 a.m. on weekends and holidays. I’m not sure when mountain ops changed that. Here’s the lift schedule clipped from the circa 2018 trailmap:On Mount Brighton, Michigan’s supposed trashheap legacyI’d read somewhere, sometime, that Mount Brighton had been built on dirt moved to make way for Interstate 96, which bores across the state about a half mile north of the ski area. The timelines match, as this section of I-96 was built between 1956 and ’57, just before Brighton opened in 1960. This circa 1962 article from The Livingston Post, a local paper, fails to mention the source of the dirt, leaving me uncertain as to whether or not the hill is related to the highway:Why you should ski StoweFrom my April 10 visit last winter, just cruising mellow, low-angle glades nearly to the base:I mean, the place is just:I love it, Man. My top five New England mountains, in no particular order, are Sugarbush, Stowe, Jay, Smuggs, and Sugarloaf. What’s best on any given day depends on conditions and crowding, but if you only plan to ski the East once, that’s your list.Podcast NotesOn Stowe being the last 1,000-plus-vertical-foot Vermont ski area that I featured on the podYou can view the full podcast catalogue here. But here are the past Vermont eps:* Killington & Pico – 2019 | 2023 | 2025* Stratton 2024* Okemo 2023* Middlebury Snowbowl 2023* Mount Snow 2020 | 2023* Bromley 2022* Jay Peak 2022 | 2020* Smugglers’ Notch 2021* Bolton Valley 2021* Hermitage Club 2020* Sugarbush 2020 with current president John Hammond | 2020 with past owner Win Smith* Mad River Glen 2020* Magic Mountain 2019 | 2020* Burke 2019On Stowe having “peers, but no betters” in New EnglandWhile Stowe doesn’t stand out in any one particular statistical category, the whole of the place stacks up really well to the rest of New England - here’s a breakdown of the 63 public ski areas that spin chairlifts across the six-state region:On the Front Four ski runsThe “Front Four” are as synonymous with Stowe as the Back Bowls are with Vail Mountain or Corbet’s Couloir is with Jackson Hole. These Stowe trails are steep, narrow, double-plus-fall-line bangers that, along with Castlerock at Sugarbush and Paradise at Mad River Glen, are among the most challenging runs in New England.The problem is determining which of the double-blacks spiderwebbing off the top of Fourrunner are part of the Front Four. Officially, the designation has always bucketed National, Liftline, Goat, and Starr together, but Bypass, Haychute, and Lookout could sub in most days. Credit to Stowe for keeping these wild trails intact for going on a century, but what I said about them “not being for the masses” on the podcast wasn’t quite accurate, as the lower portions of many - especially Liftline - are wide, often groomed, and not particularly treacherous. The best end-to-end trail is Goat, which is insanely steep and narrow up top. Here’s part of Goat’s middle-to-lower section, which is mellower but a good portrayal of New England bumpy, exposed-dirt-and-rocks gnar, especially at the :19 mark:The most glorious ego boost (or ego check) is the few hundred vertical feet of Liftline directly below Fourrunner. Sound on for scrapey-scrape:When the cut trails get icy, you can duck into the adjacent glades, most of which are unmarked but skiable. Here, I bailed into the trees skier’s left of Starr to escape the ice rink:On Vail Resorts’ leadership shufflesTwelve of Vail’s 37 North American ski areas began the 2024-25 ski season with a different leader than they ended the 2023-24 ski season with. This included five of the company’s New England resorts, including Stowe. Giorgio, in fact, became the ski area’s third general manager in three winters, and the fourth since Vail acquired the ski area in 2017. I asked Giorgio about this, as a follow up to a similar set of questions I’d laid out for Vail Resorts CEO Rob Katz in August:I may be overthinking this, but check this out: between 2017 and 2024, Vail Resorts changed leadership at its North American ski areas more than 70 times - the yellow boxes below mark a new president-general-manager equivalent (red boxes indicate that Vail did not yet own the ski area):To reset my thinking here: I can’t say that this constant leadership shuffle is inherently dysfunctional, and most Vail Resorts employees I speak with appreciate the company’s upward-mobility culture. And I consistently find Vail’s mountain leaders - dozens of whom I have hosted on this podcast - to be smart, earnest, and caring. However, it’s hard to imagine that the constant turnover in top management isn’t at least somewhat related to Vail Resorts’ on-the-ground reputational issues, truncated seasons at non-core ski areas (see Paoli Peaks section below), and general sense that the company’s arc of investment bends toward its destination resorts.On Peak ResortsVail purchased all of Peak Resorts, including Mount Snow, where Giorgio worked, in 2019. Here’s that company’s growth timeline:On Vernon Valley-Great GorgeThe ski area now known as Mountain Creek was Vernon Valley-Great Gorge until 1997. Anyone who grew up in the area still calls the joint by its legacy name.On Paoli Peaks versus Perfect NorthMy hope is that if I complain enough about Paoli Peaks, Vail will either invest enough in snowmaking to tranform it into a functional ski area or sell it. Here are the differences between Paoli’s season lengths since 2013 as compared to Perfect North, its competitor that is the only other active ski area in the state:What explains this longstanding disparity, which certainly predates Vail’s 2019 acquisition of the ski area? Paoli does sit southwest of Perfect North, but its base is 200 feet higher (600 feet, versus 400 for Perfect), so elevation doesn’t explain it. Perfect does benefit from a valley location, which, longtime GM Jonathan Davis told me a few years back, locks in the cold air and supercharges snowmaking. The simplest answer, however, is probably the correct one: Perfect North has built one of the most impressive snowmaking systems on the planet, and they use it aggressively, cranking more than 200 guns at once. At peak operations, Perfect can transform from green grass to skiable terrain in just a couple of days.So yes, Perfect has always been a better operation than Paoli. But check this out: Paoli’s performance as compared to Perfect’s has been considerably worse in the five full seasons of Vail Resorts’ ownership (excluding 2019-20), than in the six seasons before, with Perfect besting Paoli to open by an average of 21 days before Vail arrived, and by 31 days after. Perfect’s seasons lasted an average of 25 days longer than Paoli’s before Vail arrived, and 38 days longer after:Yes, Paoli is a uniquely challenged ski area, but I’m confident that someone can do a better job running this place than Vail has been doing since 2019. Certainly, that someone could be Vail, which has the resources and institutional knowledge to transform this, or any ski area, into a center of SnoSportSkiing excellence. So far, however, they have declined to do so, and I keep thinking of what Davis, Perfect North’s longtime GM, said on the pod in 2022: “If Vail doesn’t want [its ski areas in Indiana and Ohio], we’ll take them!”On the 2022 Sunrise Six replacement for the tripleIn 2022, Stowe replaced the Mountain triple chair, which sat up a flight of steep steps from the parking lot, with the at-grade Sunrise six-pack. It was the kind of big-time lift upgrade that transforms the experience of an entire ski area for everyone, whether they use the new lift or not, by pulling skiers toward a huge pod of underutilized terrain and away from longtime alpha lifts Fourrunner and the Mansfield Gondola.On Fourrunner as a vert machineStowe’s Fourruner high-speed quad is one of the most incredible lifts in American skiing, a lightspeed-fast base-to-summit, 2,040-vertical-foot monster with direct access to some of the best terrain east of A-Basin.The highest vert total in my 54-day 2024-25 ski season came (largely) courtesy of this lift - and I only skied five-and-a-half hours:On Stowe-Smuggs proximity and the proposed gondola and a long drive in winterAdventurous skiers can skin or hike across the top of Stowe’s Spruce Peak and ski down into the Smugglers’ Notch ski area. An official ski trail once connected them, and Smuggs proposed a gondola connector a couple of years back. If Vail were to purchase sprawling Smuggs, a Canyons-Park City mega-connection – while improbable given local environmental lobbies -could instantly transform Stowe into one of the largest ski areas in the East.On Jay Peak’s big snowmaking upgradesI referenced big offseason snowmaking upgrades for water-challenged (but natural-snow blessed), Jay Peak. I was referring to this:This season brings an over $1.5M snowmaking upgrade that’s less about muscle and more about brains. We’ve added 49 brand new HKD Low E air-water snowmaking guns—32 on Queen’s Highway and 17 on Perry Merrill. These aren’t your drag-’em-out, hook-’em-up, hope-it’s-cold-enough kind of guns. They’re fixed in place for the season and far more efficient, using much less compressed air than the ones they replace. Translation: better snow, less energy.On Perry Merrill, things get even slicker. We’ve installed HKD Klik automated hydrants that come with built-in weather stations. The second temps hit 28 degrees wetbulb, these hydrants kick on automatically and adjust the flow as the mercury drops. No waiting, no guesswork, no scrambling the crew. The end result? Those key connecting trails between Tramside and Stateside get covered faster, which means you can ski from one side to the other—or straight back to your condo—without having to hop on a shuttle with your boots still buckled. …It’s all part of a bigger 10-year snowmaking plan we’re rolling out—more automation, better efficiency, and ultimately, better snow for you to ski and ride on.The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

The Storm explores the world of lift-served skiing year-round. Join us.WhoLonie Glieberman, Founder, Owner, & President of Mount Bohemia, MichiganRecorded onNovember 19, 2025About Mount BohemiaClick here for a mountain stats overviewOwned by: Lonie GliebermanLocated in: Lac La Belle, MichiganYear founded: 2000, by LoniePass affiliations: NoneReciprocal partners: Boho has developed one of the strongest reciprocal pass programs in the nation, with lift tickets to 34 partner mountains. To protect the mountain’s more distant partners from local ticket-hackers, those ski areas typically exclude in-state and border-state residents from the freebies. Here’s the map:And here’s the Big Dumb Storm Chart detailing each mountain and its Boho access:Closest neighboring ski areas: Mont Ripley (:50)Base elevation: 624 feetSummit elevation: 1,522 feetVertical drop: 898 feetSkiable acres: 585Average annual snowfall: 273 inchesTrail count: It’s hard to say exactly, as Boho adds new trails every year, and its map is one of the more confusing ones in American skiing, both as you try analyzing it on this screen, and as you’re actually navigating the mountain. My advice is to not try too hard to make the trailmap make sense. Everything is skiable with enough snow, and no matter what, you’re going to end up back at one of the two chairlifts or the road, where a shuttlebus will come along within a few minutes.Lift count: 2 (1 triple, 1 double)Why I interviewed himFor those of us who lived through a certain version of America, Mount Bohemia is a fever dream, an impossible thing, a bantered-about-with-friends-in-a-basement-rec-room-idea that could never possibly be. This is because we grew up in a world in which such niche-cool things never happened. Before the internet spilled from the academic-military fringe into the mainstream around 1996, We The Commoners fed our brains with a subsistence diet of information meted out by institutional media gatekeepers. What I mean by “gatekeepers” is the limited number of enterprises who could afford the broadcast licenses, printing presses, editorial staffs, and building and technology infrastructure that for decades tethered news and information to costly distribution mechanisms.In some ways this was a better and more reliable world: vetted, edited, fact-checked. Even ostensibly niche media – the Electronic Gaming Monthly and Nintendo Power magazines that I devoured monthly – emerged from this cubicle-in-an-office-tower Process that guaranteed a sober, reality-based information exchange.But this professionalized, high-cost-of-entry, let’s-get-Bob’s-sign-off-before-we-run-this, don’t-piss-off-the-advertisers world limited options, which in turn limited imaginations – or at least limited the real-world risks anyone with money was willing to take to create something different. We had four national television networks and a couple dozen cable channels and one or two local newspapers and three or four national magazines devoted to niche pursuits like skiing. We had bookstores and libraries and the strange, ephemeral world of radio. We had titanic, impossible-to-imagine-now big-box chain stores ordering the world’s music and movies into labelled bins, from which shoppers could hope – by properly interpreting content from box-design flare or maybe just by luck – to pluck some soul-altering novelty.There was little novelty. Or at least, not much that didn’t feel like a slightly different version of something you’d already consumed. Everything, no matter how subversive its skin, had to appeal to the masses, whose money was required to support the enterprise of content creation. Pseudo-rebel networks such as ESPN and MTV quickly built global brands by applying the established institutional framework of network television to the mainstream-but-information-poor cultural centerpieces of sports and music.This cultural sameness expressed itself not just in media, but in every part of life: America’s brand-name sprawl-ture (sprawl culture) of restaurants and clothing stores and home décor emporia; its stuff-freeways-through-downtown ruining of our great cities; its three car companies stamping out nondescript sedans by the millions.Skiing has long acted as a rebel’s escape from staid American culture, but it has also been hemmed in by it. Yes, said Skiing Incorporated circa 1992, we can allow a photo of some fellow jumping off a cliff if it helps convince Nabisco Bob fly his family out to Colorado for New Year’s, so long as his family is at no risk of actually locating any cliffs to jump off of upon arrival. After all, 1992 Bob has no meaningful outlet through which to highlight this advertising-experience disconnect. The internet broke this whole system. Everywhere, for everything. If I wanted, say, a Detroit Pistons hoodie in 1995, I had to drive to a dozen stores and choose the least-bad version from the three places that stocked them. Today I have far more choice at far less hassle: I can browse hundreds of designs online without leaving the house. Same for office furniture or shoes or litterboxes or laundry baskets or cars. And especially for media and information. Consumer choice is greater not only because the internet eliminated distance, but also because it largely eliminated the enormous costs required to actualize a tangible thing from the imagination.There were trade-offs, of course. Our current version of reality has too many options, too many poorly made products, too much bad information. But the internet did a really good job of democratizing preferences and uniting dispersed communities around niche interests. Yes, this means that a global community of morons can assemble over their shared belief that the planet is flat, but it also means that legions of Star Wars or Marvel Comics or football obsessives can unite to demand more of these specific things. I don’t think it’s a coincidence that the dormant Star Wars and Marvel franchises rebooted in spectacular, omnipresent fashion within a decade of the .com era’s dawn.The trajectory was slightly different in skiing. The big-name ski areas today are largely the same set of big-name ski areas that we had 30 years ago, at least in America (Canada is a very different story). But what the internet helped bring to skiing was an awareness that the desire for turns outside of groomed runs was not the hyper-specific desire of the most dedicated, living-in-a-campervan-with-their-dog skiers, but a relatively mainstream preference. Established ski areas adapted, adding glades and terrain parks and ungroomed zones. The major ski areas of 2025 are far more interesting versions of the ski areas that existed under the same names in 1995.Dramatic and welcome as these additions were, they were just additions. No ski area completely reversed itself and shut out the mainstream skier. No one stopped grooming or eliminated their ski school or stopped renting gear. But they did act as something of a proof-of-concept for minimalist ski areas that would come online later, including avy-gear-required, no-grooming Silverton, Colorado in 2001, and, at the tip-top of the American Midwest, in a place too remote for anyone other than industrial mining interests to bother with, the ungroomed, snowmaking-free Mount Bohemia.I can’t draw a direct line between the advent of the commercial internet and the rise of Mount Bohemia as a successful niche business within a niche industry. But I find it hard to imagine one without the other. The pre-internet world, the one that gave us shopping malls and laugh-track sitcoms and standard manual transmissions, lacked the institutional imagination to actualize skiing’s most dynamic elements in the form of a wild and remote pilgrimage site. Once the internet ordered fringe freeskiing sentiments into a mainstream coalition, the notion of an extreme ski area seemed inevitable. And Bohemia, without a basically free global megaphone to spread word of its improbable existence, would struggle to establish itself in a ski industry that dismissed the concept as idiotic and with a national ski media that considered the Midwest irrelevant.Even with the internet, Boho took a while to catch on, as Lonie detailed in his first podcast appearance three years ago. It probably took the mainstreaming of social media, starting around 2008, to really amp up the online echo-sphere and help skiers understand this gladed, lake-effect-bombed kingdom at the end of the world.Whatever drove Boho’s success, that success happened. This is a good, stable business that proved that ski areas do not have to cater to all skiers to be viable. But those of us who wanted Bohemia before it existed still have a hard time believing that it does. Like superhero movies or video-calls or energy drinks that aren’t coffee, Boho is a thing we could, in the ‘80s and early ‘90s, easily imagine but just as easily dismiss as fantasy.Fortunately, our modern age of invention and experimentation includes plenty of people who dismiss the dismissers, who see things that don’t exist yet and bring them into our world. And one of the best contributions to skiing to emerge from this age is Mount Bohemia.What we talked aboutSeason pass price and access changes; lifetime and two-year season passes; a Disney-ski comparison that isn’t negative; when your day ticket costs as much as your season pass; Lonie’s dog makes a cameo; not selling lift tickets on Saturdays; “too many companies are busy building a brand that no one will hate, versus a brand that someone will love”; why it’s OK to have some people be angry with you; UP skiing’s existential challenge; skiing’s vibe shift from competition to complementary culture; the Midwest’s advanced-skier problem; Boho’s season pass reciprocal program; why ski areas survive; the Keweenaw snow stake and Boho’s snowfall history; recent triple chair improvements and why Boho didn’t fully replace the chair – “it’s basically a brand-new chairlift”; a novel idea for Boho’s next new chairlift; the Nordic spa; proposed rezoning drama; housing at the end of the world; could Mount Bohemia have a Mad River Glen co-op-style future?; why the pass deadline really is the pass deadline; and Mount Bohemia TV.What I got wrong* I said that Boho’s one-day lift ticket was “$89 or $92” last time Lonie joined me on the pod, in fall, 2022. The one-day cost for the 2022-23 ski season was $87.* I said that Powder Mountain, Utah, may extend their no-lift-ticket-sales-on-Saturdays-and-Sundays-in-February policy, which the mountain rolled out last year, to other dates, but their sales calendar shows just eight restricted dates (one of which is Sunday, March 1), which is the same number as last winter.Why you should ski Mount BohemiaI can’t add anything useful to this bit that I wrote a few months back:Or didn’t say three years ago, around my first Boho pod:Podcast NotesOn Boho’s season passOn Lonie’s LibraryA Boho podcast will always come loaded with some Lonie Library recommendations. In this episode, we get The Power of Cult Branding by Mattew W. Ragas and Bolivar J. Bueno and The 22 Immutable Laws of Branding by Al Ries and Laura Ries.On Raising Cane’sLonie tells us about a restaurant called Raising Cane’s that sells nothing but chicken fingers. Because I have this weird way of sometimes not noticing super-obvious things, I’d never heard of the place. But apparently they have 900-ish locations, including several here in NYC. I’m sure you already know this.On Jimmy BuffettThen again I’m sometimes overly attuned to things that I think everyone knows about, like Jimmy Buffett. Probably most people are aware of his Margaritaville-headlined music catalog, but perhaps not the Boomers-Gone-Wild Parrothead energy of his concerts, which were mass demonstrations of a uniquely American weirdness that’s impossible to believe in unless you see it:I don’t know if I’d classify this spectacle as sports for people who don’t like sports or anthropological proof that mass coordinated niche crowd-dancing predates the advent of TikTok, but I hope this video reaches the aliens first and they decide not to bother.On “when we spoke in Milwaukee”This was the second time I’ve interviewed Lonie recently. The first was in front of an audience at the Snowvana ski show in Milwaukee last month. We did record that session, and it was different enough from this pod to justify releasing – I just don’t have a timeline on when I’ll do that yet. Here’s the preview article that outlined the event:On Lonie operating the Porcupine Mountains ski areaI guess you can make anything look rad. Porcupine Mountains ski area, as presented today under management of the State of Michigan’s Department of Natural Resources:The same ski area under Lonie’s management, circa 2011:On the owner of Song and Labrador, New York buying and closing nearby Toggenburg ski areaOn Indy’s fight with Ski CooperI wrote two stories on this, each of which subtracted five years from my life. The first:The follow-up:On Snow Snake, Apple Mountain, and Mott Mountain ski areasThese three Mid-Michigan ski areas were so similar it was frightening – the only thing I can conclude from the fact that Snow Snake is the only one left is that management trumps pretty much everything when it comes to which ski areas survive:On Crystal Mountain, Michigan versus Sugar Loaf, MichiganI noted that 1995 Stu viewed Sugar Loaf as a “more interesting” ski area than contemporary Crystal. It’s important to note that this was pre-expansion Crystal, before the ski area doubled in size with backside terrain. Here are the Crystal versus Sugar Loaf trailmaps of that era:I discussed all of this with Crystal CEO John Melcher last year:On Thunder Mountain and Walloon HillsLonie mentions two additional lost Michigan ski areas: Thunder Mountain and Walloon Hills. The latter, while stripped of its chairlifts, still operates as a nonprofit called Challenge Mountain. Here’s what it looked like just before shuttering as a public ski area in 1978:The responsible party here was nearby Boyne, which bought both Walloon and Thunder in 1967. They closed the latter in 1984:The company now known as Boyne Resorts purchased a total of four Michigan ski areas after Everett Kircher founded Boyne Mountain in 1948, starting with The Highlands in 1963. That ski area remains open, but Boyne also owned the 436-vertical foot ski area alternately known as “Barn Mountain” and “Avalanche Peak” from 1972 to ’77. I can’t find a trailmap of this one, but here’s Boyne’s consolidation history:On Nub’s Nob and The HighlandsWhen I say that Nub’s Nob and Boyne’s Highlands ski area are right across the street from each other, I mean they really are:Both are excellent ski areas - two of the best in the entire Midwest.On Granite Peak’s evolution under Midwest Family Ski ResortsI’ve written about this a lot, but check out Granite Peak AKA “Rib Mountain” before the company now known as Midwest Family Ski Resorts purchased it in 2000:And today:And it’s just like “what you’re allowed to do that?”On up-and-over chairliftsBohemia may replace its double chair with a rare up-and-over machine, which would extend along the current line to the summit, and then continue to the bottom of Haunted Valley, effectively functioning as two chairlifts. Lonie explains the logic in the podcast, but if he succeeds here, this would be the first new up-and-over lift built in the United States since Stevens Pass’ Double Diamond-Southern Cross machine in 1987. I’m only aware of four other such machines in America, all of them in the Midwest:Little Switzerland recently revealed plans to replace the machine that makes up the 1 and 2 chairlifts with two separate quads next year.On Boho’s Nordic SpaI never thought hot tubs and parties and happiness were controversial. Then along came social media. And it turns out that when a ski area that primarily markets itself as a refuge for hardcore skiers also builds a base-area zone for these skiers to sink into another sort of indulgence at day’s end and then promotes these features, it make Angry Ski Bro VERY ANGRY.For most of human existence we had incentives to prevent ostentatious attention-seeking whining about peripheral things that had no actual impact on your life, and that incentive was Not Wanting To Get Your Ass Kicked. But some people interpreted the distance and anonymity of the internet as a permission slip to become the worst versions of themselves. And so we have a dedicated corps of morons trolling Boho’s socials with chest-thumping proclamations of #RealSkierness that rage against the $18 Nordic Spa fee taped onto each Boho $99 or $112 season pass.But when you go to Boho, what you see is this:And these people do not look angry. Because they are doing something fun and cool. Which is one more reason that I stopped reading social media comments several years ago and decided to base reality on living in it rather than observing it through my Pet Rectangle.On the Mad River Glen Co-Op and Betsy PrattSo far, the only successful U.S. ski area co-op is Mad River Glen, Vermont. Longtime owner Betsy Pratt orchestrated the transformation in 1995. She passed away in 2023 at age 95, giving her lots of years to watch the model endure. Black Mountain, New Hampshire, is in the midst of a similar transformation. On Mount Bohemia TVBoho is a strange, strange universe. Nothing better distills the mountain’s essence than Mount Bohemia TV – I mean that in the literal sense, in that each episode immerses you in this peculiar world, but also in an accidental quirk of its execution. Because the video staff keeps, in Lonie’s words, “losing the password,” Mount Bohemia has at least four official YouTube channels, each of which hosts different episodes of Mount Bohemia TV.Here’s episodes 1, 2, and 3:4 through 15:16 through 20:And 21 and 22:If anyone knows how to sort this out, I’m sure they’d appreciate the assist. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

WhoDeb Hatley, Owner of Hatley Pointe, North CarolinaRecorded onJuly 30, 2025About Hatley PointeClick here for a mountain stats overviewOwned by: Deb and David Hatley since 2023 - purchased from Orville English, who had owned and operated the resort since 1992Located in: Mars Hill, North CarolinaYear founded: 1969 (as Wolf Laurel or Wolf Ridge; both names used over the decades)Pass affiliations: Indy Pass, Indy+ Pass – 2 days, no blackoutsClosest neighboring ski areas: Cataloochee (1:25), Sugar Mountain (1:26)Base elevation: 4,000 feetSummit elevation: 4,700 feetVertical drop: 700 feetSkiable acres: 54Average annual snowfall: 65 inchesTrail count: 21 (4 beginner, 11 intermediate, 6 advanced)Lift count: 4 active (1 fixed-grip quad, 1 ropetow, 2 carpets); 2 inactive, both on the upper mountain (1 fixed-grip quad, 1 double)Why I interviewed herOur world has not one map, but many. Nature drew its own with waterways and mountain ranges and ecosystems and tectonic plates. We drew our maps on top of these, to track our roads and borders and political districts and pipelines and railroad tracks.Our maps are functional, simplistic. They insist on fictions. Like the 1,260-mile-long imaginary straight line that supposedly splices the United States from Canada between Washington State and Minnesota. This frontier is real so long as we say so, but if humanity disappeared tomorrow, so would that line.Nature’s maps are more resilient. This is where water flows because this is where water flows. If we all go away, the water keeps flowing. This flow, in turn, impacts the shape and function of the entire world.One of nature’s most interesting maps is its mountain map. For most of human existence, mountains mattered much more to us than they do now. Meaning: we had to respect these giant rocks because they stood convincingly in our way. It took European settlers centuries to navigate en masse over the Appalachians, which is not even a severe mountain range, by global mountain-range standards. But paved roads and tunnels and gas stations every five miles have muted these mountains’ drama. You can now drive from the Atlantic Ocean to the Midwest in half a day.So spoiled by infrastructure, we easily forget how dramatically mountains command huge parts of our world. In America, we know this about our country: the North is cold and the South is warm. And we define these regions using battle maps from a 19th Century war that neatly bisected the nation. Another imaginary line. We travel south for beaches and north to ski and it is like this everywhere, a gentle progression, a continent-length slide that warms as you descend from Alaska to Panama.But mountains disrupt this logic. Because where the land goes up, the air grows cooler. And there are mountains all over. And so we have skiing not just in expected places such as Vermont and Maine and Michigan and Washington, but in completely irrational ones like Arizona and New Mexico and Southern California. And North Carolina.North Carolina. That’s the one that surprised me. When I started skiing, I mean. Riding hokey-poke chairlifts up 1990s Midwest hills that wouldn’t qualify as rideable surf breaks, I peered out at the world to figure out where else people skied and what that skiing was like. And I was astonished by how many places had organized skiing with cut trails and chairlifts and lift tickets, and by how many of them were way down the Michigan-to-Florida slide-line in places where I thought that winter never came: West Virginia and Virginia and Maryland. And North Carolina.Yes there are ski areas in more improbable states. But Cloudmont, situated in, of all places, Alabama, spins its ropetow for a few days every other year or so. North Carolina, home to six ski areas spinning a combined 35 chairlifts, allows for no such ambiguity: this is a ski state. And these half-dozen ski centers are not marginal operations: Sugar Mountain and Cataloochee opened for the season last week, and they sometimes open in October. Sugar spins a six-pack and two detach quads on a 1,200-foot vertical drop.This geographic quirk is a product of our wonderful Appalachian Mountain chain, which reaches its highest points not in New England but in North Carolina, where Mount Mitchell peaks at 6,684 feet, 396 feet higher than the summit of New Hampshire’s Mount Washington. This is not an anomaly: North Carolina is home to six summits taller than Mount Washington, and 12 of the 20-highest in the Appalachians, a range that stretches from Alabama to Newfoundland. And it’s not just the summits that are taller in North Carolina. The highest ski area base elevation in New England is Saddleback, which measures 2,147 feet at the bottom of the South Branch quad (the mountain more typically uses the 2,460-foot measurement at the bottom of the Rangeley quad). Either way, it’s more than 1,000 feet below the lowest base-area elevation in North Carolina:Unfortunately, mountains and elevation don’t automatically equal snow. And the Southern Appalachians are not exactly the Kootenays. It snows some, sometimes, but not so much, so often, that skiing can get by on nature’s contributions alone - at least not in any commercially reliable form. It’s no coincidence that North Carolina didn’t develop any organized ski centers until the 1960s, when snowmaking machines became efficient and common enough for mass deployment. But it’s plenty cold up at 4,000 feet, and there’s no shortage of water. Snowguns proved to be skiing’s last essential ingredient.Well, there was one final ingredient to the recipe of southern skiing: roads. Back to man’s maps. Specifically, America’s interstate system, which steamrolled the countryside throughout the 1960s and passes just a few miles to Hatley Pointe’s west. Without these superhighways, western North Carolina would still be a high-peaked wilderness unknown and inaccessible to most of us.It’s kind of amazing when you consider all the maps together: a severe mountain region drawn into the borders of a stable and prosperous nation that builds physical infrastructure easing the movement of people with disposable income to otherwise inaccessible places that have been modified for novel uses by tapping a large and innovative industrial plant that has reduced the miraculous – flight, electricity, the internet - to the commonplace. And it’s within the context of all these maps that a couple who knows nothing about skiing can purchase an established but declining ski resort and remake it as an upscale modern family ski center in the space of 18 months.What we talked aboutHurricane Helene fallout; “it took every second until we opened up to make it there,” even with a year idle; the “really tough” decision not to open for the 2023-24 ski season; “we did not realize what we were getting ourselves into”; buying a ski area when you’ve never worked at a ski area and have only skied a few times; who almost bought Wolf Ridge and why Orville picked the Hatleys instead; the importance of service; fixing up a broken-down ski resort that “felt very old”; updating without losing the approachable family essence; why it was “absolutely necessary” to change the ski area’s name; “when you pulled in, the first thing that you were introduced to … were broken-down machines and school buses”; Bible verses and bare trails and busted-up everything; “we could have spent two years just doing cleanup of junk and old things everywhere”; Hatley Pointe then and now; why Hatley removed the double chair; a detachable six-pack at Hatley?; chairlifts as marketing and branding tools; why the Breakaway terrain closed and when it could return and in what form; what a rebuilt summit lodge could look like; Hatley Pointe’s new trails; potential expansion; a day-ski area, a resort, or both?; lift-served mountain bike park incoming; night-skiing expansion; “I was shocked” at the level of après that Hatley drew, and expanding that for the years ahead; North Carolina skiing is all about the altitude; re-opening The Bowl trail; going to online-only sales; and lessons learned from 2024-25 that will build a better Hatley for 2025-26.What I got wrongWhen we recorded this conversation, the ski area hadn’t yet finalized the name of the new green trail coming off of Eagle – it is Pat’s Way (see trailmap above).I asked if Hatley intended to install night-skiing, not realizing that they had run night-ski operations all last winter.Why now was a good time for this interviewPardon my optimism, but I’m feeling good about American lift-served skiing right now. Each of the past five winters has been among the top 10 best seasons for skier visits, U.S. ski areas have already built nearly as many lifts in the 2020s (246) as they did through all of the 2010s (288), and multimountain passes have streamlined the flow of the most frequent and passionate skiers between mountains, providing far more flexibility at far less cost than would have been imaginable even a decade ago.All great. But here’s the best stat: after declining throughout the 1980s and ‘90s, the number of active U.S. ski areas stabilized around the turn of the century, and has actually increased for five consecutive winters:Those are National Ski Areas Association numbers, which differ slightly from mine. I count 492 active ski hills for 2023-24 and 500 for last winter, and I project 510 potentially active ski areas for the 2025-26 campaign. But no matter: the number of active ski operations appears to be increasing.But the raw numbers matter less than the manner in which this uptick is happening. In short: a new generation of owners is resuscitating lost or dying ski areas. Many have little to no ski industry experience. Driven by nostalgia, a sense of community duty, plain business opportunity, or some combination of those things, they are orchestrating massive ski area modernization projects, funded via their own wealth – typically earned via other enterprises – or by rallying a donor base.Examples abound. When I launched The Storm in 2019, Saddleback, Maine; Norway Mountain, Michigan; Woodward Park City; Thrill Hills, North Dakota; Deer Mountain, South Dakota; Paul Bunyan, Wisconsin; Quarry Road, Maine; Steeplechase, Minnesota; and Snowland, Utah were all lost ski areas. All are now open again, and only one – Woodward – was the project of an established ski area operator (Powdr). Cuchara, Colorado and Nutt Hill, Wisconsin are on the verge of re-opening following decades-long lift closures. Bousquet, Massachusetts; Holiday Mountain, New York; Kissing Bridge, New York; and Black Mountain, New Hampshire were disintegrating in slow-motion before energetic new owners showed up with wrecking balls and Home Depot frequent-shopper accounts. New owners also re-energized the temporarily dormant Sandia Peak, New Mexico and Tenney, New Hampshire.One of my favorite revitalization stories has been in North Carolina, where tired, fire-ravaged, investment-starved, homey-but-rickety Wolf Ridge was falling down and falling apart. The ski area’s season ended in February four times between 2018 and 2023. Snowmaking lagged. After an inferno ate the summit lodge in 2014, no one bothered rebuilding it. Marooned between the rapidly modernizing North Carolina ski trio of Sugar Mountain, Cataloochee, and Beech, Wolf Ridge appeared to be rapidly fading into irrelevance.Then the Hatleys came along. Covid-curious first-time skiers who knew little about skiing or ski culture, they saw opportunity where the rest of us saw a reason to keep driving. Fixing up a ski area turned out to be harder than they’d anticipated, and they whiffed on opening for the 2023-24 winter. Such misses sometimes signal that the new owners are pulling their ripcords as they launch out of the back of the plane, but the Hatleys kept working. They gut-renovated the lodge, modernized the snowmaking plant, tore down an SLI double chair that had witnessed the signing of the Declaration of Independence. And last winter, they re-opened the best version of the ski area now known as Hatley Pointe that locals had seen in decades.A great winter – one of the best in recent North Carolina history – helped. But what I admire about the Hatleys – and this new generation of owners in general – is their optimism in a cultural moment that has deemed optimism corny and naïve. Everything is supposed to be terrible all the time, don’t you know that? They didn’t know, and that orientation toward the good, tempered by humility and patience, reversed the long decline of a ski area that had in many ways ceased to resonate with the world it existed in.The Hatleys have lots left to do: restore the Breakaway terrain, build a new summit lodge, knot a super-lift to the frontside. And their Appalachian salvage job, while impressive, is not a very repeatable blueprint – you need considerable wealth to take a season off while deploying massive amounts of capital to rebuild the ski area. The Hatley model is one among many for a generation charged with modernizing increasingly antiquated ski areas before they fall over dead. Sometimes, as in the examples itemized above, they succeed. But sometimes they don’t. Comebacks at Cockaigne and Hickory, both in New York, fizzled. Sleeping Giant, Wyoming and Ski Blandford, Massachusetts both shuttered after valiant rescue attempts. All four of these remain salvageable, but last week, Four Seasons, New York closed permanently after 63 years.That will happen. We won’t be able to save every distressed ski area, and the potential supply of new or revivable ski centers, barring massive cultural and regulatory shifts, will remain limited. But the protectionist tendencies limiting new ski area development are, in a trick of human psychology, the same ones that will drive the revitalization of others – the only thing Americans resist more than building something new is taking away something old. Which in our country means anything that was already here when we showed up. A closed or closing ski area riles the collective angst, throws a snowy bat signal toward the night sky, a beacon and a dare, a cry and a plea: who wants to be a hero?Podcast NotesOn Hurricane HeleneHelene smashed inland North Carolina last fall, just as Hatley was attempting to re-open after its idle year. Here’s what made the storm so bad:On Hatley’s socialsFollow:On what I look for at a ski resortOn the Ski Big Bear podcastIn the spirit of the article above, one of the top 10 Storm Skiing Podcast guest quotes ever came from Ski Big Bear, Pennsylvania General Manager Lori Phillips: “You treat everyone like they paid a million dollars to be there doing what they’re doing”On ski area name changesI wrote a piece on Hatley’s name change back in 2023:Ski area name changes are more common than I’d thought. I’ve been slowly documenting past name changes as I encounter them, so this is just a partial list, but here are 93 active U.S. ski areas that once went under a different name. If you know of others, please email me.On Hatley at the point of purchase and nowGigantic collections of garbage have always fascinated me. That’s essentially what Wolf Ridge was at the point of sale:It’s a different place now:On the distribution of six-packs across the nationSix-pack chairlifts are rare and expensive enough that they’re still special, but common enough that we’re no longer amazed by them. Mostly - it depends on where we find such a machine. Just 112 of America’s 3,202 ski lifts (3.5 percent) are six-packs, and most of these (75) are in the West (60 – more than half the nation’s total, are in Colorado, Utah, or California). The Midwest is home to a half-dozen six-packs, all at Boyne or Midwest Family Ski Resorts operations, and the East has 31 sixers, 17 of which are in New England, and 12 of which are in Vermont. If Hatley installed a sixer, it would be just the second such chairlift in North Carolina, and the fifth in the Southeast, joining the two at Wintergreen, Virginia and the one at Timberline, West Virginia.On the Breakaway fireWolf Ridge’s upper-mountain lodge burned down in March 2014. Yowza:On proposed expansions Wolf Ridge’s circa 2007 trailmap teases a potential expansion below the now-closed Breakaway terrain:Taking our time machine back to the late ‘80s, Wolf Ridge had envisioned an even more ambitious expansion:The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

WhoWes Kryger, President and Ayden Wilber, Vice President of Mountain Operations at Greek Peak, New YorkRecorded onJune 30, 2025About Greek PeakClick here for a mountain stats overviewOwned by: John MeierLocated in: Cortland, New YorkYear founded: 1957 – opened Jan. 11, 1958Pass affiliations: Indy Pass, Indy+ Pass – 2 daysClosest neighboring U.S. ski areas: Labrador (:30), Song (:31)Base elevation: 1,148 feetSummit elevation: 2,100 feetVertical drop: 952 feetSkiable acres: 300Average annual snowfall: 120 inchesTrail count: 46 (10 easier, 16 more difficult, 15 most difficult, 5 expert, 4 terrain parks)Lift count: 8 (1 fixed-grip quad, 2 triples, 3 doubles – view Lift Blog’s inventory of Greek Peak’s lift fleet)Why I interviewed themNo reason not to just reprint what I wrote about the bump earlier this year:All anyone wants from a family ski trip is this: not too far, not too crowded, not too expensive, not too steep, not too small, not too Bro-y. Terrain variety and ample grooming and lots of snow, preferably from the sky. Onsite lodging and onsite food that doesn’t taste like it emerged from the ration box of a war that ended 75 years ago. A humane access road and lots of parking. Ordered liftlines and easy ticket pickup and a big lodge to meet up and hang out in. We’re not too picky you see but all that would be ideal.My standard answer to anyone from NYC making such an inquiry has been “hahaha yeah get on a plane and go out West.” But only if you purchased lift tickets 10 to 16 months in advance of your vacation. Otherwise you could settle a family of four on Mars for less than the cost of a six-day trip to Colorado. But after MLK Weekend, I have a new answer for picky non-picky New Yorkers: just go to Greek Peak.Though I’d skied here in the past and am well-versed on all ski centers within a six-hour drive of Manhattan, it had not been obvious to me that Greek Peak was so ideally situated for a FamSki. Perhaps because I’d been in Solo Dad tree-skiing mode on previous visits and perhaps because the old trailmap presented the ski area in a vertical fortress motif aligned with its mythological trail-naming scheme:But here is how we experienced the place on one of the busiest weekends of the year:1. No lines to pick up tickets. Just these folks standing around in jackets, producing an RFID card from some clandestine pouch and syncing it to the QR code on my phone.2. Nothing resembling a serious liftline outside of the somewhat chaotic Visions “express” (a carpet-loaded fixed-grip quad). Double and triple chairs, scattered at odd spots and shooting off in all directions, effectively dispersing skiers across a broad multi-faced ridge. The highlight being this double chair originally commissioned by Socrates in 407 B.C.:3. Best of all: endless, wide-open, uncrowded top-to-bottom true greens – the only sort of run that my entire family can ski both stress-free and together.Those runs ambled for a thousand vertical feet. The Hope Lake Lodge, complete with waterpark and good restaurant, sits directly across the street. A shuttle runs back and forth all day long. Greek Peak, while deeper inland than many Great Lakes-adjacent ski areas, pulls steady lake-effect, meaning glades everywhere (albeit thinly covered). It snowed almost the entire weekend, sometimes heavily. Greek Peak’s updated trailmap better reflects its orientation as a snowy family funhouse (though it somewhat obscures the mountain’s ever-improving status as a destination for Glade Bro):For MLK 2024, we had visited Camelback, seeking the same slopeside-hotel-with-waterpark-decent-food-family-skiing combo. But it kinda sucked. The rooms, tinted with an Ikea-by-the-Susquehanna energy, were half the size of those at Greek Peak and had cost three times more. Our first room could have doubled as the smoking pen at a public airport (we requested, and received, another). The hill was half-open and overrun with people who seemed to look up and be genuinely surprised to find themselves strapped to snoskis. Mandatory parking fees even with a $600-a-night room; mandatory $7-per-night, per-skier ski check (which I dodged); and perhaps the worst liftline management I’ve ever witnessed had, among many other factors, added up to “let’s look for something better next year.”That something was Greek Peak, though the alternative only occurred to me when I attended an industry event at the resort in September and re-considered its physical plant undistracted by ski-day chaos. Really, this will never be a true alternative for most NYC skiers – at four hours from Manhattan, Greek Peak is the same distance as far larger Stratton or Mount Snow. I like both of those mountains, but I know which one I’m driving my family to when our only time to ski together is the same time that everyone else has to ski together.What we talked about116,000 skier visits; two GP trails getting snowmaking for the first time; top-to-bottom greens; Greek Peak’s family founding in the 1950s – “any time you told my dad [Al Kryger] he couldn’t do it, he would do it just to prove you wrong”; reminiscing on vintage Greek Peak; why Greek Peak made it when similar ski areas like Scotch Valley went bust; the importance of having “hardcore skiers” run a ski area; does the interstate matter?; the unique dynamics of working in – and continuing – a family business; the saga and long-term impact of building a full resort hotel across the street from the ski area; “a ski area is liking running a small municipality”; why the family sold the ski area more than half a century after its founding; staying on at the family business when it’s no longer a family business; John Meier arrives; why Greek Peak sold Toggenburg; long-term snowmaking ambitions; potential terrain expansion – where and how much; “having more than one good ski season in a row would be helpful” in planning a future expansion; how Greek Peak modernized its snowmaking system and cut its snowmaking hours in half while making more snow; five times more snowguns; Great Lakes lake-effect snow; Greek Peak’s growing glade network and long evolution from a no-jumps-allowed old-school operation to today’s more freewheeling environment; potential lift upgrades; why Greek Peak is unlikely to ever have a high-speed lift; keeping a circa 1960s lift made by an obscure company running; why Greek Peak replaced an old double with a used triple on Chair 3 a few years ago; deciding to renovate or replace a lift; how the Visions 1A quad changed Greek Peak and where a similar lift could make sense; why Greek Peak shortened Chair 2; and the power of Indy Pass for small, independent ski areas.What I got wrongOn Scotch Valley ski areaI said that Scotch Valley went out of business “in the late ‘90s.” As far as I can tell, the ski area’s last year of operation was 1998. At its peak, the 750-vertical-foot ski area ran a triple chair and two doubles serving a typical quirky-fun New York trail network. I’m sorry I missed skiing this one. Interestingly, the triple chair still appears to operate as part of a summer camp. I wish they would also run a winter camp called “we’re re-opening this ski area”:On ToggenburgI paraphrased a quote from Greek Peak owner John Meier, from a story I wrote around the 2021 closing of Toggenburg. Here’s the quote in full:“Skiing doesn’t have to happen in New York State,” Meier said. “It takes an entrepreneur, it takes a business investor. You gotta want to do it, and you’re not going to make a lot of money doing it. You’re going to wonder why are you doing this? It’s a very difficult business in general. It’s very capital-intensive business. There’s a lot easier ways to make a buck. This is a labor of love for me.”And here’s the full story, which lays out the full Togg saga:Podcast NotesOn Hope Lake Lodge and New York’s lack of slopeside lodgingI’ve complained about this endlessly, but it’s strange and counter-environmental that New York’s two largest ski areas offer no slopeside lodging. This is the same oddball logic at work in the Pacific Northwest, which stridently and reflexively opposes ski area-adjacent development in the name of preservation without acknowledging the ripple effects of moving 5,000 day skiers up to the mountain each winter morning. Unfortunately Gore and Whiteface are on Forever Wild land that would require an amendment to the state constitution to develop, and that process is beholden to idealistic downstate voters who like the notion of preservation enough to vote abstractly against development, but not enough to favor Whiteface over Sugarbush when it’s time to book a family ski trip and they need convenient lodging. Which leaves us with smaller mountains that can more readily develop slopeside buildings: Holiday Valley and Hunter are perhaps the most built-up, but West Mountain has a monster development grinding through local permitting processes: Greek Peak built the brilliant Hope Lake Lodge, a sprawling hotel/waterpark with wood-trimmed, fireplace-appointed rooms directly across the street from the ski area. A shuttle connects the two.On the “really, really bad” 2015 seasonWilber referred to the “really, really bad” 2015 season. Here’s the Kottke end-of-season stats comparing 2015-16 snowfall to the previous three winters, where you can see the Northeast just collapse into an abyss:Month-by-month (also from Kottke):Fast forward to Kottke’s 2022-23 report, and you can see just how terrible 2015-16 was in terms of skier visits compared to the seasons immediately before and after:On Greek Peak’s old masterplan with a chair 6I couldn’t turn up the masterplan that Kryger referred to with a Chair 6 on it, but the trailmap did tease a potential expansion from around 2006 to 2012, labelled as “Greek Peak East”:On Great Lakes lake-effect snow This is maybe the best representation I’ve found of the Great Lakes’ lake-effect snowbands:On Greek Peak’s Lift 2What a joy this thing is to ride:An absolute time machine:The lift, built in 1963, looks rattletrap and bootleg, but it hums right along. It is the second-oldest operating chairlift in New York State, after Snow Ridge’s 1960 North Hall double chair, and the fourth-oldest in the Northeast (Mad River Glen’s single, dating to 1948, is King Gramps of the East Coast). It’s one of the 20-oldest operating chairlifts in America:As Wilber says, this lift once ran all the way to the base. They shortened the lift sometime between 1995 and ’97 to scrape out a larger base-area novice zone. Greek Peak’s circa 1995 trailmap shows the lift extending to its original load position:Following Pico’s demolition of the Bonanza double this offseason, Greek Peak’s Chair 2 is one of just three remaining Carlevaro-Savio lifts spinning in the United States:The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

WhoBarry Owens, General Manager of Treetops, MichiganRecorded onJune 13, 2025About TreetopsClick here for a mountain stats overviewOwned by: Treetops Acquisition Company LLCLocated in: Gaylord, MichiganYear founded: 1954Pass affiliations: Indy Pass, Indy+ Pass – 2 daysClosest neighboring ski areas: Otsego (:07), Boyne Mountain (:34), Hanson Hills (:39), Shanty Creek (:51), The Highlands (:58), Nub’s Nob (1:00)Base elevation: 1,110 feetSummit elevation: 1,333 feetVertical drop: 223 feetSkiable acres: 80Average annual snowfall: 140 inchesTrail count: 25 (30% beginner, 40% intermediate, 30% advanced)Lift count: 5 (3 triples, 2 carpets – view Lift Blog’s inventory of Treetops’ lift fleet)Why I interviewed himThe first 10 ski areas I ever skied, in order, were:* Mott Mountain, Michigan* Apple Mountain, Michigan* Snow Snake, Michigan* Caberfae, Michigan* Crystal Mountain, Michigan* Nub’s Nob, Michigan* Skyline, Michigan* Treetops, Michigan* Sugar Loaf, Michigan* Shanty Creek – Schuss Mountain, MichiganAnd here are the first 10 ski areas I ever skied that are still open, with anything that didn’t make it crossed out:* Mott Mountain, Michigan* Apple Mountain, Michigan* Snow Snake, Michigan* Caberfae, Michigan* Crystal Mountain, Michigan* Nub’s Nob, Michigan* Skyline, Michigan* Treetops, Michigan* Sugar Loaf, Michigan* Shanty Creek – Schuss Mountain, Michigan* Shanty Creek – Summit, Michigan* Boyne Mountain, Michigan* Searchmont, Ontario* Nebraski, Nebraska* Copper Mountain, Colorado* Keystone, ColoradoSix of my first 16. Poof. That’s a failure rate of 37.5 percent. I’m no statistician, but I’d categorize that as “not good.”Now, there’s some nuance to this list. I skied all of these between 1992 and 1995. Most had faded officially or functionally by 2000, around the time that America’s Great Ski Area Die-Off concluded (Summit lasted until around Covid, and could still re-open, resort officials tell me). Their causes of death are varied, some combination, usually, of incompetence, indifference, and failure to adapt. To climate change, yes, but more of the cultural kind of adaptation than the environmental sort.The first dozen ski areas on this list are tightly bunched, geographically, in the upper half of Michigan’s Lower Peninsula. They draw from the same general population centers and suffer from the same stunted Midwest verticals. None are naturally or automatically great ski areas. None are or were particularly remote or tricky to access, and most sit alongside or near a major state or federal highway. And they (mostly) all benefit from the same Lake Michigan lake-effect snow machine, the output of which appears to be increasing as the Great Lakes freeze more slowly and less often (cold air flowing over warm water = lake-effect snow).Had you presented this list of a dozen Michigan ski areas to me in 1995 and said, “five of these will drop dead in the next 30 years,” I would not have chosen those five, necessarily, to fail. These weren’t ropetow backwaters. All but Apple had chairlifts (and they soon installed one), and most sat close to cities or were attached to a larger resort. Sugar Loaf, in particular, was one of Michigan’s better ski areas, with five chairlifts and the largest in-state vertical drop on this list.My guess for most-likely-to-die probably would have been Treetops, especially if you’d told me that then-private Otsego ski area, right next door and with twice its neighbor’s skiable acreage, vertical drop, and number of chairlifts, would eventually open to the public. Especially if you’d told me that Boyne Mountain, the monster down the road, would continue to expand its lodging and village, and would add a Treetops-sized cluster of greens to its ferocious ridge of blacks. Especially if you’d told me that Treetops’ trail footprint, never substantial, would remain more or less the same size 30 years later. In fact, just about every surviving Michigan ski area on that list - Crystal, Nub’s, Caberfae, Shanty Schuss - greatly expanded its terrain footprint. Except Treetops.But here we are, in the future, and I just skied Treetops 10 months ago with my 8-year-old son. It was, in some ways, more or less as I’d left it on my last visit, in 1995: small vert, small trail network, a slightly confusing parking situation, no chairlift restraint bars. A few improvements were obvious: the beginner ropetows had made way for a carpet, the last double chair had been upgraded to a triple, terrain park features dotted the east side, and a dozen or so glades and short steep shots had been hacked from the woods of the legacy trail footprint.That’s all nice. But what was not obvious to me was this: why, and how, does Treetops the ski area still exist? Sugar Loaf was a better ski area. Apple Mountain was closer to large population centers. Summit was attached to ski-in-ski-out accommodations and shared a lift ticket with the larger Schuss mountain a couple miles away. Was modern Treetops some sort of money-losing ski area hobby horse for whomever owned the larger resort, which is better known for its five golf courses? Was it just an amenity to keep the second homeowners who mostly lived in Southeast Michigan invested year-round? Had the ski area cemented itself as the kind of high-volume schoolkids training ground that explained the resilience of ski areas in metro Detroit, Minneapolis, and Milwaukee?There is never, or rarely, one easy or obvious explanation for why similar businesses thrive or fail. This is why I resist pinning the numerical decline in America’s ski area inventory solely to climate change. We may have fewer ski areas in America than we had in 1995, but we have a lot more good ski areas now than we did 30 years ago (and, as I wrote in March, a lot more overall ski terrain). Yes, Skyline, 40 minutes south of Treetops, failed because it never installed snowmaking, but that is only part of the sentence. Skyline failed because it never installed snowmaking while its competitors aggressively expanded and continually updated their snowmaking systems, raising the floor on the minimal ski experience acceptable to consumers. That takes us back to culture. What do you reckon has changed more over the past 30 to 40 years: America’s weather patterns, or its culture? For anyone who remembers ashtrays at McDonald’s or who rode in the bed of a pickup truck from Michigan to Illinois or who ran feral and unsupervised outdoors from toddlerhood or who somehow fumbled through this vast world without the internet or a Pet Rectangle or their evil offspring social media, the answer seems obvious. The weather feels a little different. Our culture feels airlifted from another planet. Americans accepted things 30 years ago that would seem outrageous today – like smoking adjacent to a children’s play area ornamented with a demented smiling clown. But this applies to skiing as well. My Treetops day in 1995 was memorably horrible, the snow groomed but fossilized, unturnable. A few weeks earlier, I’d skied Skyline on perhaps a three-inch base, grass poking through the trails. Modern skiers, armed with the internet and its Hubble connection to every ski area on the planet, would not accept either set of conditions today. But one of those ski areas adapted and the other did not. That’s the “why” of Treetops survival. It was the “how” that I needed Barry Owens to help me understand.What we talked aboutLast winter’s ice storm – “it provides great insight into human character when you go through that stuff”; record snowfall (204 inches!) to chase the worst winter ever; the Lake Michigan snowbelt; a golf resort with a ski area attached; building a ski culture when “we didn’t have enough people dedicated to ski… and it showed”; competing with nearby ski areas many times Treetops’ size “we don’t shy away from… who we are and what we are”; what happened when next-door-neighbor Otsego Resort switched from a private to a public model in 2017 – “neither one of us is going to get rich seeing who can get the most $15 lift tickets on a Wednesday”; I attempt to talk about golf and why Michigan is a golf mecca; moving on from something you’ve spent decades building; Treetops’ rough financial period and why Owens initially turned down the GM job; how Owens convinced ownership not to close the ski area; fixing a “can’t-do staff” by “doing things that created the freedom to be able to act”; Treetops’ strange 2014 bankruptcy and rebuilding from there; “right now we’re happy” with the lift fleet; how much it would cost to retrofit Treetops’ lifts with restraint bars; timeline for potential ski expansion at Treetops; bargain season passes (as low as $125); and Indy Pass’ network power.What I got wrong* I said “Gaylord County,” but the city of Gaylord is in Otsego County.* I said that Boyne Resorts, operator of 11 ski areas, also runs “10 or 11 golf resorts.” The company operates 14 golf courses.* I said that Michigan had a “very good” road network and that there was “not a lot of traffic,” and if you live there, you’re reaction is probably, “you’re dumb.” What I meant by “very good road network” is this: compared to most ski regions, which have, um, mountains, Michigan’s bumplets sit more or less directly alongside the state’s straight, flat, almost perfectly gridded highway network. Also, the “not a lot of traffic” thing does not apply to special situations like, say, northbound I-75 on a July Friday evening.* I said that Crystal, Nub’s, Caberfae, and Shanty Creek were “close” – while they’re not necessarily all close to one another, they are all roughly equidistant for folks coming to them from downstate.* I said that Treetops was “the fifth or sixth place I ever skied at,” but upon further review, it was number eight (which is reflected in the list above).Podcast NotesOn the ice stormAn ice storm hammered Northern Michigan in late March of this year:On the lightning strike on Treetops’ golf courseOn the Midwest’s terrible 2023-24 ski seasonSkier visits cratered in the Midwest during the 2023-24 ski season, the region’s worst on record from a snowfall point of view. Weather - and skier visits - settled back into normal ranges last winter:This is a bit hard to see with any sort of precision, but this 10-year chart gives a nice sense of just how abnormal 2023-24 was for the Midwest:On Michigan’s ski areasMichigan is home to 44 active ski areas - more than any state other than New York. Many of them are quite small, operate sporadically, and run only surface lifts, but Treetops is close to a bunch of the better lift-served outfits, including Boyne Mountain, Nub’s Nob, and The Highlands (the UP ski areas may as well be in another state). It helps Treetops that so many of the state’s ski areas have also joined Indy Pass:On Otsego ResortFor decades - I’m not certain how long, exactly - Otsego Resort, right next door to Treetops and with roughly double the vertical drop and skiable acreage, was private. In 2017, the bump opened to the public, considerably amping up competition. Complicating the matter further, Otsego sits a bit closer to Michigan’s Main Street - I-75 - than Treetops.On Snow OperatingOwens mentioned working with “TBL” – he was referring to Terrain Based Learning, Snow Partners’ learn-to-ski program. That company also runs the Snow Cloud operating system that Owens refers to at the end.On Treetops’ rough period I quoted this Detroit Business News article at length in the interview. It goes deep on Treetops’ precarious early 2000s history and the resort’s broken employee culture at the time.On people being nice at ski areasYeah I’m super into this:On the hedgehog conceptOwens mentions “the hedgehog concept,” which I wasn’t familiar with. It sounded like a business-book thing, and it is, adapted by author Jim Collins for his book Good to Great and described in this way on his website:The Hedgehog Concept is developed in the book Good to Great. A simple, crystalline concept that flows from deep understanding about the intersection of three circles: 1) what you are deeply passionate about, 2) what you can be the best in the world at, and 3) what best drives your economic or resource engine. Transformations from good to great come about by a series of good decisions made consistently with a Hedgehog Concept, supremely well executed, accumulating one upon another, over a long period of time.More:On safety-bar requirements in New York and New EnglandThis is kind of funny…That’s my 8-year-old son, who’s skied in a dozen states, taking his first ride on a lift with no safety bar, at Treetops last December. Why such machines still exist in 2025, I have no idea - this lift rises about 30 feet off the ground. In the East, all chairlifts are equipped with bars, and state law mandates their use in New York, Massachusetts, and Vermont (and perhaps elsewhere). I don’t advocate for rider mandates, but I do think all chairlifts ought to have bars available for those who want them. Owens and I discuss the resort’s plans to retrofit Treetops’ three chairlifts - CTEC machines installed between 1984 and 1995 - with bars. The cost would be roughly $250,000. That’s a significant number, but probably a lot less than the figure if, say, someone has a heart attack or seizure on the lift, falls off, then sues the resort. Besides, as Owens points out, chairlifts must be equipped with restraint bars for summer use, which would open new revenue streams. Why are bars required for summer activities, but not winter? It’s a strange anachronism, unique among the ski world to America.On “Joe from SMI”I mentioned “Joe from SMI” offhand. I was referring to SMI Snowmakers President Joe VanderKelen, who appeared on the podcast back in 2022:On potential expansion Owens discusses a potential expansion looker’s left of Chair 1, which would restore lost terrain and built upon that. This 1988 trailmap shows a couple of the trails that Treetops eliminated to make way for its current top-to-bottom access road (trails 1 through 4):The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

Take 20% off a paid annual ‘Storm’ subscription through Monday, Oct. 27, 2025.WhoJared Smith, Chief Executive Officer of Alterra Mountain CompanyRecorded onOctober 22, 2025About Alterra Mountain CompanyAlterra is skiing’s Voltron, a collection of super-bots united to form one super-duper bot. Only instead of gigantic robot lions the bots are gigantic ski areas and instead of fighting the evil King Zarkon they combined to battle Vail Resorts and its cackling mad Epic Pass. Here is Alterra’s current ski-bot stable:Alterra of course also owns the Ikon Pass, which for the 2025-26 winter gives skiers all of this:Ikon launched in 2018 as a more-or-less-even competitor to Epic Pass, both in number and stature of ski areas and price, but long ago blew past its mass-market competitor in both:Those 89 total ski areas include nine that Alterra added last week in Japan, South Korea, and China. Some of these 89 partners, however, are so-called “bonus mountains,” which are Alterra’s Cinderellas. And not Cinderella at the end of the story when she rules the kingdom and dines on stag and hunts peasants for sport but first-scene Cinderella when she lives in a windowless tower and wears a burlap dress and her only friends are talking mice. Meaning skiers can use their Ikon Pass to ski at these places but they are not I repeat NOT on the Ikon Pass so don’t you dare say they are (they are).While the Ikon Pass is Alterra’s Excalibur, many of its owned mountains offer their own season passes (see Alterra chart above). And many now offer their own SUPER-DUPER season passes that let skiers do things like cut in front of the poors and dine on stag in private lounges:These SUPER-DUPER passes don’t bother me though a lot of you want me to say they’re THE END OF SKIING. I won’t put a lot of effort into talking you off that point so long as you’re all skiing for $17 per day on your Ikon Passes. But I will continue to puzzle over why the Ikon Session Pass is such a very very bad and terrible product compared to every other day pass including those sold by Alterra’s own mountains. I am also not a big advocate for peak-day lift ticket prices that resemble those of black-market hand sanitizer in March 2020:Fortunately Vail and Alterra seem to have launched a lift ticket price war, the first battle of which is The Battle of Give Half Off Coupons to Your Dumb Friends Who Don’t Buy A Ski Pass 10 Months Before They Plan to Ski:Alterra also runs some heli-ski outfits up in B.C. but I’m not going to bother decoding all that because one reason I started The Storm was because I was over stories of Bros skiing 45 feet of powder at the top of the Chugach while the rest of us fretted over parking reservations and the $5 replacement cost of an RFID card. I know some of you are like Bro how many stories do you think the world needs about chairlifts but hey at least pretty much anyone reading this can go ride them.Oh and also I probably lost like 95 percent of you with Voltron because unless you were between the ages of 7 and 8 in the mid-1980s you probably missed this:One neat thing about skiing is that if someone ran headfirst into a snowgun in 1985 and spent four decades in a coma and woke up tomorrow they’d still know pretty much all the ski areas even if they were confused about what’s a Palisades Tahoe and why all of us future wussies wear helmets. “Damn it, Son in my day we didn’t bother and I’m just fine. Now grab $20 and a pack of smokes and let’s go skiing.”Why I interviewed himFor pretty much the same reason I interviewed this fellow:I mean like it or not these two companies dominate modern lift-served skiing in this country, at least from a narrative point of view. And while I do everything I can to demonstrate that between the Indy Pass and ski areas not in Colorado or Utah or Tahoe plenty of skier choice remains, it’s impossible to ignore the fact that Alterra’s 17 U.S. ski areas and Vail’s 36 together make up around 30 percent of the skiable terrain across America’s 509 active ski areas:And man when you add in all U.S. Epic and Ikon mountains it’s like dang:We know publicly traded Vail’s Epic Pass sales numbers and we know those numbers have softened over the past couple of years, but we don’t have similar access to Alterra’s numbers. A source with direct knowledge of Ikon Pass sales recently told me that unit sales had increased every year. Perhaps some day someone will anonymously message me a screenshot code-named Alterra’s Big Dumb Chart documenting unit and dollar sales since Ikon’s 2018 launch. In the meantime, I’m just going to have to keep talking to the guy running the company and asking extremely sly questions like, “if you had to give us a ballpark estimate of exactly how many Ikon Passes you sold and how much you paid each partner mountain and which ski area you’re going to buy next, what would you say?”What we talked aboutA first-to-open competition between A-Basin and Winter Park (A-Basin won); the allure of skiing Japan; Ikon as first-to-market in South Korea and China; continued Ikon expansion in Europe; who’s buying Ikon?; bonus mountains; half-off friends tickets; reserve passes; “one of the things we’ve struggled with as an industry are the dynamics between purchasing a pass and the daily lift ticket price”; “we’ve got to find ways to make it more accessible, more affordable, more often for more people”; Europe as a cheaper ski alternative to the West; “we are focused every day on … what is the right price for the right consumer on the right day?”; “there’s never been more innovation” in the ski ticket space; Palisades Tahoe’s 14-year-village-expansion approval saga; America’s “increasingly complex” landscape of community stakeholders; and Deer Valley’s massive expansion.What I got wrong* We didn’t get this wrong, but when we recorded this pod on Wednesday, Smith and I discussed which of Alterra’s ski areas would open first. Arapahoe Basin won that fight, opening today (Sunday, Oct. 26).* I said that 40 percent of all Epic, Ikon, and Indy pass partners were outside of North America. This is inaccurate: 40 percent (152) of those three passes’ combined 383 partners is outside the United States. Subtracting their 49 Canadian ski areas gives us 103 mountains outside of North America, or 27 percent of the total.* I claimed that a ski vacation to Europe is “a quarter of the price” of a similar trip to the U.S. This was hyperbole, and obviously the available price range of ski vacations is enormous, but in general, prices for everything from lift tickets to hotels to food tend to be lower in the Alps than in the Rocky Mountain core.* It probably seems strange that I said that Deer Valley’s East Village was great because you could drive there from the airport without hitting a spotlight and also said that the resort would be less car-dependent. What I meant by that was that once you arrive at East Village, it is – or will be, when complete – a better slopeside pedestrian village experience than the car-oriented Snow Park that has long served as the resort’s principal entry point. Snow Park itself is scheduled to evolve from parking-lot-and-nothing-else to secondary pedestrian village. The final version of Deer Valley should reduce the number of cars within Park City proper and create a more vibrant atmosphere at the ski area.Questions I wish I’d askedThe first question you’re probably asking is “Bro why is this so short aren’t your podcasts usually longer than a Superfund cleanup?” Well I take what I can get and if there’s a question you can think of related to Ikon or Alterra or any of the company’s mountains, it was on my list. But Smith had either 30 minutes or zero minutes so I took the win.Podcast NotesOn Deer ValleyI was talking to the Deer Valley folks the other day and we agreed that they’re doing so much so fast that it’s almost impossible to tell the story. I mean this was Deer Valley two winters ago:And this will be Deer Valley this winter:Somehow it’s easier to write 3,000 words on Indy Pass adding a couple of Northeast backwaters than it is to frame up the ambitions of a Utah ski area expanding by as much skiable acreage as all 30 New Hampshire ski areas combined in just two years. Anyway Deer Valley is about to be the sixth-largest ski area in America and when this whole project is done in a few years it will be number four at 5,700 acres, behind only Vail Resorts’ neighboring Park City (7,300 acres), Alterra’s own Palisades Tahoe (6,000 acres), and Boyne Resorts’ Big Sky (5,850 acres).On recent Steamboat upgradesYes the Wild Blue Gondola is cool and I’m sure everyone from Baton-Tucky just loves it. But everything I’m hearing out of Steamboat over the past couple of winters indicates that A) the 650-acre Mahogany Ridge expansion adds a fistfighting dimension to what had largely been an intermediate ski resort, and that, B) so far, no one goes over there, partially because they don’t know about it and partially because the resort only cut one trail in the whole amazing zone (far looker’s left):I guess just go ski this one while everyone else still thinks Steamboat is nothing but gondolas and Sunshine Peak.On Winter Park being “on deck”After stringing the two sides of Palisades Tahoe together with a $75 trillion gondola and expanding Steamboat and nearly tripling the size of Deer Valley, all signs point to Alterra next pushing its resources into actualizing Winter Park’s ambitious masterplan, starting with the gondola connection to town (right side of map):On new Ikon Pass partners for 2025-26You can read about the bonus partners above, but here are the write-ups on Ikon’s full seven/five-day partners:On previous Alterra podcastsThis was Smith’s second appearance on the pod. Here’s number one, from 2023:His predecessor, Rusty Gregory, appeared on the show three times:I’ve also hosted the leaders of a bunch of Alterra leaders on the pod, most recently A-Basin and Mammoth:And the heads of many Ikon Pass partners – most recently Killington and Sun Valley:On U.S. passes in JapanEpic, Ikon, Indy, and Mountain Collective are now aligned with 48 ski areas in Japan – nearly as many as the four passes have signed in Canada:On EuropeAnd here are the European ski areas aligned with Epic, Ikon, Indy, and Mountain Collective – the list is shorter than the Japanese list, but since each European ski area is made up of between one and 345 ski areas, the actual skiable acreage here is likely equal to the landmass of Greenland:On skier and ski area growth in ChinaChina’s ski industry appears to be developing rapidly - I’m not sure what to make of the difference between “ski resorts” and “ski resorts with aerial ropeways.” Normally I’d assume that means with or without lifts, but that doesn’t make a lot of sense and sometimes nations frame things in very different ways.On the village at Palisades TahoeThe approval process for a village expansion on the Olympic side of Palisades Tahoe was a very convoluted one. KCRA sums the outcome up well (I’ll note that “Alterra” did not call for anything in 2011, as the company didn’t exist until 2017):Under the initial 2011 application, Alterra had called for the construction of 2,184 bedrooms. That was reduced to 1,493 bedrooms in a 2014 revised proposal where 850 housing units — a mix of condominiums, hotel rooms and timeshares — were planned. The new agreement calls for a total of 896 bedrooms.The groups that pushed this downsizing were primarily Keep Tahoe Blue and Sierra Watch. Smith is very diplomatic in discussing this project on the podcast, pointing to the “collaboration, communication, and a little bit of compromise” that led to the final agreement.I’m not going to be so diplomatic. Fighting dense, pedestrian-oriented development that could help reconfigure traffic patterns and housing availability in a region that is choking on ski traffic and drowning in housing costs is dumb. The systems for planning, approving, and building anything that is different from what already exists in this nation are profoundly broken. The primary issue is this: these anti-development crusaders position themselves as environmental defenders without acknowledging (or, more likely, realizing), that the existing traffic, blight, and high costs driving their resistance is a legacy of haphazard development in past decades, and that more thoughtful, human-centric projects could mitigate, rather than worsen, these concerns. The only thing an oppose-everything stance achieves is to push development farther out into the hinterlands, exacerbating sprawl and traffic.British Columbia is way ahead of us here. I’ve written about this extensively in the past, and won’t belabor the point here except to cite what I wrote last year about the 3,711-home city sprouting from raw wilderness below Cypress Mountain, a Boyne-owned Ikon Pass partner just north of Vancouver:Mountain town housing is most often framed as an intractable problem, ingrown and malignant and impossible to reset or rethink or repair. Too hard to do. But it is not hard to do. It is the easiest thing in the world. To provide more housing, municipalities must allow developers to build more housing, and make them do it in a way that is dense and walkable, that is mixed with commerce, that gives people as many ways to move around without a car as possible.This is not some new or brilliant idea. This is simply how humans built villages for about 10,000 years, until the advent of the automobile. Then we started building our spaces for machines instead of for people. This was a mistake, and is the root problem of every mountain town housing crisis in North America. That and the fact that U.S. Americans make no distinction between the hyper-thoughtful new urbanist impulses described here and the sprawling shitpile of random buildings that are largely the backdrop of our national life. The very thing that would inject humanity into the mountains is recast as a corrupting force that would destroy a community’s already-compromised-by-bad-design character.Not that it will matter to our impossible American brains, but Canada is about to show us how to do this. Over the next 25 years, a pocket of raw forest hard against Cypress’ access road will sprout a city of 3,711 homes that will house thousands of people. It will be a human-scaled, pedestrian-first community, a city neighborhood dropped onto a mountainside. A gondola could connect the complex to Cypress’ lifts thousands of feet up the mountain – more cars off the road. It would look like this (the potential aerial lift is not depicted here):Here’s how the whole thing would set up against the mountain:And here’s what it would be like at ground level:Like wow that actually resembles something that is not toxic to the human soul. But to a certain sort of Mother Earth evangelist, the mere suggestion of any sort of mountainside development is blasphemous. I understand this impulse, but I believe that it is misdirected, a too-late reflex against the subdivision-off-an-exit-ramp Build-A-Bungalow mentality that transformed this country into a car-first sprawlscape. I believe a reset is in order: to preserve large tracts of wilderness, we should intensely develop small pieces of land, and leave the rest alone. This is about to happen near Cypress. We should pay attention.Given the environmental community’s reflexive and vociferous opposition to a recent proposal to repurpose tracts of not-necessarily-majestic wilderness for housing, I’m not optimistic that we possess the cultural brainpower to improve our own lives through policy. Which is why I’ve been writing more about passes and less about our collective ambitions to make everything from the base of the lifts outward as inconvenient and expensive as possible.The Storm explores the world of lift-served skiing year-round. Join us for 20% off the annual rate through Monday, Oct. 27, 2025. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

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Thank you for your support of independent ski journalism.WhoPhill Gross, owner, and Mike Solimano, CEO of Killington and Pico, VermontRecorded onJuly 10, 2025About KillingtonClick here for a mountain stats overviewOwned by: Phill Gross and teamLocated in: Killington, VermontYear founded: 1958Pass affiliations: Ikon Pass: 5 or 7 combined days with PicoReciprocal partners: Pico access is included on all Killington passesClosest neighboring ski areas: Pico (:12), Saskadena Six (:39), Okemo (:40), Quechee (:44), Ascutney (:55), Storrs (:59), Harrington Hill (:59), Magic (1:00), Whaleback (1:02), Sugarbush (1:04), Bromley (1:04), Middlebury Snowbowl (1:08), Arrowhead (1:10), Mad River Glen (1:11)Base elevation: 1,165 feet at Skyeship BaseSummit elevation: 4,142 feet at top of K-1 gondola (hike-to summit of Killington Peak at 4,241 feet)Vertical drop: 2,977 feet lift-served, 3,076 hike-toSkiable Acres: 1,509Average annual snowfall: 250 inchesTrail count: 155 (43% advanced/expert, 40% intermediate, 17% beginner)Lift count: 20 (2 gondolas, 2 six-packs, 4 high-speed quads, 5 fixed-grip quads, 2 triples, 1 double, 1 platter, 3 carpets - view Lift Blog’s inventory of Killington’s lift fleet; Killington plans to replace the Snowdon triple with a fixed-grip quad for the 2026-27 ski season)History: from New England Ski HistoryAbout PicoClick here for a mountain stats overviewOwned by: Phill Gross and teamLocated in: Mendon, VermontYear founded: 1934Pass affiliations: Ikon Pass: 5 or 7 combined days with KillingtonReciprocal partners: Pico access is included on all Killington passes; four days Killington access included on Pico K.A. PassClosest neighboring ski areas: Killington (:12), Saskadena Six (:38), Okemo (:38), Quechee (:42), Ascutney (:53), Storrs (:57), Harrington Hill (:55), Magic (:58), Whaleback (1:00), Sugarbush (1:01), Bromley (1:00), Middlebury Snowbowl (1:01), Mad River Glen (1:07), Arrowhead (1:09)Base elevation: 2,000 feetSummit elevation: 3,967 feetVertical drop: 1,967 feetSkiable Acres: 468Average annual snowfall: 250 inchesTrail count: 58 (36% advanced/expert, 46% intermediate, 18% beginner)Lift count: 7 (2 high-speed quads, 2 triples, 1 doubles, 2 carpets - view Lift Blog’s inventory of Pico’s lift fleet)History: from New England Ski HistoryWhy I interviewed themThe longest-tenured non-government ski area operator in America, as far as I know, is the Seeholzer family, owner-operators of Beaver Mountain, Utah since 1939. Third-generation owner Travis Seeholzer came on the pod a few years back to trace the eight-decade arc from this dude flexing 10-foot-long kamikaze boards to the present:Just about every ski area in America was hacked out of the wilderness by Some Guy Who Looked Like That. Dave McCoy at Mammoth or Ernie Blake at Taos or Everett Kircher at Boyne Mountain, swarthy, willful fellows who flew airplanes and erected rudimentary chairlifts in impossible places and hammered together their own baselodges. Over decades they chiseled these mountains into their personal Rushmores, a life’s work, a human soul knotted to nature in a built place that would endure for generations.It’s possible that they all imagined their family name governing those generations. In the remarkable case of Boyne, they still do. But the Kirchers and the Seeholzers are ski-world exceptions. Successive generations are often uninterested in the chore of legacy building. Or they try and say wow this is expensive. Or bad weather leads to bad financial choices by our cigar-smoking, backhoe-driving, machete-wielding founder and his sons and daughters never get their chance. The ski area’s deed shuffles into the portfolio of a Colorado Skico and McCoy fades a little each year and at some point Mammoth is just another ski area owned by Alterra Mountain Company.It’s tempting to sentimentalize the past, to lament skiing’s macro-transition from gritty network of founder-kingpin fifes to set of corporate brands, to conclude that “this generation” just doesn’t have the tenacity of a Blake or a McCoy. But the America where a fellow could turn up with a dump truck and a chainsaw and flatten raw forest into a for-profit business with minimal protest is gone. Every part of the ski ecosystem is more regulated, complicated, and expensive than it’s ever been. The appeal of running such a machine - and the skillset necessary to do so - is entirely different from that of sculpting your own personal snow Narnia from scratch. We will always have family-owned ski areas (we still have hundreds), and an occasional modern founder-disruptor like Mount Bohemia’s Lonie Glieberman will materialize like a new X-man. But ski conglomerates have probably always been inevitable, and are probably largely the industry’s future. They are best suited, in most cases, to manage, finance, and maintain the vast machinery of our largest ski centers (and also to create a ski landscape in which not all ski area operators are Some Guy Who Looked Like That).Killington demonstrates this arc from rambunctious founder to corporate vassal as well as any mountain in the country. Founded in 1958 by the wily and wild Pres Smith, the ski area’s parent company, Sherburne Corp., bought Sunday River, Maine in 1973 and Mount Snow, Vermont in 1977. The two Vermont mountains became S-K-I in 1984, bought five more ski areas, and merged with four-resort LBO in 1996 to become the titanic American Skiing Company. Unfortunately ASC turned out to be skiing’s Titanic, and one of the company’s last acts before dissolution was to sell Killington and Pico to Utah-based Powdr in 2007.The Beast had been tamed, at least on paper. Corporate ownership of some sort felt as stapled to the mountain as Killington’s 3,000 snowguns. And mostly, well, it didn’t matter. Other than Powdr’s disastrous attempts to shorten the resort’s famously long seasons, Killington never lost its feisty edge. Over the decades the ski area modernized, masterplanned, and shed skier volume while increasing its viability as a business. Modern Killington wasn’t the kingdom of a charismatic and ever-present founder, but it was a pretty good ski area.And then, suddenly, shockingly, Powdr sold both Killington and Pico last August. And they didn’t sell the ski areas to Vail or Alterra or Boyne or to anyone who owned any ski areas at all. Instead, a group of local investors - led by Phill Gross and Michael Ferri, longtime Killington homeowners who ran a variety of non-ski-related businesses - bought the mountains. After 51 years as part of a multi-mountain ownership group, Killington (its relationship to neighboring Pico notwithstanding), was once again independent.It was all so improbable. Out-of-state operators had purchased five of Vermont’s large ski areas in recent years: Colorado-based Vail Resorts bought Stowe in 2017, Okemo in 2018, and Mount Snow in 2019; Denver-based Alterra claimed Sugarbush in 2019; and Utah-based Pacific Group Resorts added Jay Peak to their small portfolio in 2022. Very few ski areas have ever entered the corporate matrix and re-emerged as independents. Grand Targhee, Wyoming; Waterville Valley, New Hampshire; and Mountain Creek, New Jersey (technically owned by multimountain operator Snow Partners) are exceptions spun off from larger companies. But mostly, once a larger entity absorbed a ski area, it stays locked in the multimountain universe forever.So what would this mean? For the largest and busiest mountain in the eastern United States to be independent? Did this, along with Powdr’s intentions to sell Mount Bachelor (since rescinded), Eldora (sale in process), and Silver Star (no update), mark a reversal in the consolidation trend that had gathered 30 percent of America’s ski areas under the umbrella of a multi-mountain operator? Did Killington’s group of wealthy-but-not-Bezos-wealthy investors set an alternate blueprint for large-mountain ownership, especially when considered alongside the sale of Jackson Hole to a similar group the year before? Had the Ikon Pass – that harbinger of mass-market pass domination that had forced the we-better-join-them sales of Crystal Mountain, Washington and Sugarbush – inadvertently become a reliable revenue pipeline that made independence more viable? And would Killington, well-managed and constantly improving, backslide under cowboy owners who want to Q-Burke the place in their image?We’re a year in now, and we have some clarity on these questions, along with two new chairlifts (Superstar this year, Snowdon next), 1,000 new snowguns, a revitalized Skyeship Gondola, and progressing plans on the East’s first true ski village. Locals seem happy, management seems happy, the owners seem happy. Easy enough, Gross points out in our interview, when winter hits deep like the last one did. But can we keep the party going indefinitely? It was time for a check-in.What we talked aboutA strong first winter under independent ownership; what spring skiing off Canyon lift told us about the importance of Superstar; “it’s an incredibly complex operation”; letting the smart people do their jobs; Killington’s surprise spin-off from a multi-mountain operator; “our job is to keep the honeymoon going”; Superstar’s six-pack upgrade; why six-packs are probably Killington’s lift-upgrade future; why Pico is demolishing the Bonanza lift for a covered carpet; why Superstar won’t have bubbles; where bubbles might make sense in a future lift; why ski areas can no longer run snowmaking under newly constructed chairlifts; why Superstar is a Doppelmayr machine after Killington installed a brand-new Leitner-Poma six at Snowdon in 2018; long- and short-term Superstar impacts to Killington’s long season; long-term thoughts around early-season walkway access to North Ridge; Skyeship Gondola upgrades, including $5 million in new cabins; what 1,000 new snowguns means in practice; why Killington sold the Wobbly Barn; considering Killington as a business and investment; how Killington is a different financial beast from other Vermont ski areas; how close Killington was to going unlimited on Ikon Pass; Phill’s journey to buying Killington; Devil’s Fiddle and why sometimes things that don’t make sense financially make sense anyway; “we want to own this for generations to come”; a village layout and timeline update – “we want to make sure that this is something that’s additive to the ski experience” even if you don’t own within it; “Great Gulf wants this [village] to be competitive for the western resorts”; “we don’t want to change what Pico is”; how piping water over from Killington has reinvigorated and stabilized Pico; why Killington and Pico remained on Ikon Pass post-sale and probably will for the foreseeable future; is Ikon helping big ski areas stay independent?; Killington’s steady rise in lift ticket prices; future lift upgrades and why the Snowdon Triple is next up for a replacement.What I got wrong* File “opinionation” under LOL I’m Dumb Talking Is Hard* I said that former Killington owner Powdr had “just sold” Eldora, but that’s not accurate: in July, the town of Nederland, Colorado, announced their intent to purchase the ski area. The sales process is ongoing.Podcast NotesOn previous Killington podsOn Gross’ purchase of Killington and PicoOn ANSI chairlift standardsWe get a bit in the weeds with a reference to “ANSI standards” for chairlifts. ANSI is the American National Standards Institute, a nonprofit organization that sets voluntary but widely adopted standards for everything from office furniture to electrical systems to safety signage in the United States. The ANSI standard for lifts, according to a blog post describing the code’s 2022 update, is “developed by the National Ski Areas Association (NSAA), [and] establishes standard requirements for the design, manufacture, construction, operation, and maintenance of passenger ropeways.” On Killington’s long seasonsKillington often opens in October (though it has not done so since 2018), and closes in June (three straight years before a deliberately truncated 2024-25 season to begin demolition of the Superstar chair). List of Killington open and close dates since 1987-88.On Win Smith and Killington and SugarbushOn Killington’s villageThe East needs more of this:On Killington’s peak lift ticket pricesPer New England Ski History:The Storm explores the world of lift-served skiing year round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

WhoAlan Henceroth, President and Chief Operating Officer of Arapahoe Basin, Colorado – Al runs the best ski area-specific executive blog in America – check it out:Recorded onMay 19, 2025About Arapahoe BasinClick here for a mountain stats overviewOwned by: Alterra Mountain Company, which also owns:Pass access* Ikon Pass: unlimited* Ikon Base Pass: unlimited access from opening day to Friday, Dec. 19, then five total days with no blackouts from Dec. 20 until closing day 2026Base elevation* 10,520 feet at bottom of Steep Gullies* 10,780 feet at main baseSummit elevation* 13,204 feet at top of Lenawee Mountain on East Wall* 12,478 feet at top of Lazy J Tow (connector between Lenawee Express six-pack and Zuma quad)Vertical drop* 1,695 feet lift-served – top of Lazy J Tow to main base* 1,955 feet lift-served, with hike back up to lifts – top of Lazy J Tow to bottom of Steep Gullies* 2,424 feet hike-to – top of Lenawee Mountain to Main BaseSkiable Acres: 1,428Average annual snowfall:* Claimed: 350 inches* Bestsnow.net: 308 inchesTrail count: 147 – approximate terrain breakdown: 24% double-black, 49% black, 20% intermediate, 7% beginnerLift count: 9 (1 six-pack, 1 high-speed quad, 3 fixed-grip quads, 1 double, 2 carpets, 1 ropetow)Why I interviewed himWe can generally splice U.S. ski centers into two categories: ski resort and ski area. I’ll often use these terms interchangeably to avoid repetition, but they describe two very different things. The main distinction: ski areas rise directly from parking lots edged by a handful of bunched utilitarian structures, while ski resorts push parking lots into the next zipcode to accommodate slopeside lodging and commerce.There are a lot more ski areas than ski resorts, and a handful of the latter present like the former, with accommodations slightly off-hill (Sun Valley) or anchored in a near-enough town (Bachelor). But mostly the distinction is clear, with the defining question being this: is this a mountain that people will travel around the world to ski, or one they won’t travel more than an hour to ski?Arapahoe Basin occupies a strange middle. Nothing in the mountain’s statistical profile suggests that it should be anything other than a Summit County locals hang. It is the 16th-largest ski area in Colorado by skiable acres, the 18th-tallest by lift-served vertical drop, and the eighth-snowiest by average annual snowfall. The mountain runs just six chairlifts and only two detachables. Beginner terrain is limited. A-Basin has no base area lodging, and in fact not much of a base area at all. Altitude, already an issue for the Colorado ski tourist, is amplified here, where the lifts spin from nearly 11,000 feet. A-Basin should, like Bridger Bowl in Montana (upstream from Big Sky) or Red River in New Mexico (across the mountain from Taos) or Sunlight in Colorado (parked between Aspen and I-70), be mostly unknown beside its heralded big-name neighbors (Keystone, Breck, Copper).And it sort of is, but also sort of isn’t. Like tiny (826-acre) Aspen Mountain, A-Basin transcends its statistical profile. Skiers know it, seek it, travel for it, cross it off their lists like a snowy Eiffel Tower. Unlike Aspen, A-Basin has no posse of support mountains, no grided downtown spilling off the lifts, no Kleenex-level brand that stands in for skiing among non-skiers. And yet Vail tried buying the bump in 1997, and Alterra finally did in 2024. Meanwhile, nearby Loveland, bigger, taller, snowier, higher, easier to access with its trip-off-the-interstate parking lots, is still ignored by tourists and conglomerates alike.Weird. What explains A-Basin’s pull? Onetime and future Storm guest Jackson Hogen offers, in his Snowbird Secrets book, an anthropomorphic explanation for that Utah powder dump’s aura: As it turns out, everyone has a story for how they came to discover Snowbird, but no one knows the reason. Some have the vanity to think they picked the place, but the wisest know the place picked them.That is the secret that Snowbird has slipped into our subconscious; deep down, we know we were summoned here. We just have to be reminded of it to remember, an echo of the Platonic notion that all knowledge is remembrance. In the modern world we are so divorced from our natural selves that you would think we’d have lost the power to hear a mountain call us. And indeed we have, but such is the enormous reach of this place that it can still stir the last seed within us that connects us to the energy that surrounds us every day yet we do not see. The resonance of that tiny, vibrating seed is what brings us here, to this extraordinary place, to stand in the heart of the energy flow.Yeah I don’t know, Man. We’re drifting into horoscope territory here. But I also can’t explain why we all like to do This Dumb Thing so much that we’ll wrap our whole lives around it. So if there is some universe force, what Hogen calls “vibrations” from Hidden Peak’s quartz, drawing skiers to Snowbird, could there also be some proton-kryptonite-laserbeam s**t sucking us all toward A-Basin? If there’s a better explanation, I haven’t found it.What we talked aboutThe Beach; keeping A-Basin’s whole ski footprint open into May; Alterra buys the bump – “we really liked the way Alterra was doing things… and letting the resorts retain their identity”; the legacy of former owner Dream; how hardcore, no-frills ski area A-Basin fits into an Alterra portfolio that includes high-end resorts such as Deer Valley and Steamboat; “you’d be surprised how many people from out of state ski here too”; Ikon as Colorado sampler pack (or not); local reaction to Alterra’s purchase – “I think it’s fair that there was anxiety”; balancing the wild ski cycle of over-the-top peak days and soft periods; parking reservations; going unlimited on the full Ikon Pass and how parking reservations play in – “we spent a ridiculous amount of time talking about it”; the huge price difference between Epic and Ikon and how that factors into the access calculus; why A-Basin still sells a single-mountain season pass; whether reciprocal partnerships with Monarch and Silverton will remain in place; “I’ve been amazed at how few things I’ve been told to do” by Alterra; A-Basin’s dirt-cheap early-season pass; why early season is “a more competitive time” than it used to be; why A-Basin left Mountain Collective; Justice Department anti-trust concerns around Alterra’s A-Basin purchase – “it never was clear to me what the concerns were”; breaking down A-Basin’s latest U.S. Forest Service masterplan – “everything in there, we hope to do”; a parking lot pulse gondola and why that makes sense over shuttles; why A-Basin plans a two-lift system of beginner machines; why should A-Basin care about beginner terrain?; is beginner development is related to Ikon Pass membership?; what it means that the MDP designs for 700 more skiers per day; assessing the Lenawee Express sixer three seasons in; why A-Basin sold the old Lenawee lift to independent Sunlight, Colorado; A-Basin’s patrol unionizing; and 100 percent renewable energy.What I got wrong* I said that A-Basin was the only mountain that had been caught up in antitrust issues, but that’s inaccurate: when S-K-I and LBO Enterprises merged into American Skiing Company in 1996, the U.S. Justice Department compelled the combined company to sell Cranmore and Waterville Valley, both in New Hampshire. Waterville Valley remains independent. Cranmore stayed independent for a while, and has since 2010 been owned by Fairbank Group, which also owns Jiminy Peak in Massachusetts and operates Bromley, Vermont.* I said that A-Basin’s $259 early-season pass, good for unlimited access from opening day through Dec. 25, “was like one day at Vail,” which is sort of true and sort of not. Vail Mountain’s day-of lift ticket will hit $230 from Nov. 14 to Dec. 11, then increase to $307 or $335 every day through Christmas. All Resorts Epic Day passes, which would get skiers on the hill for any of those dates, currently sell for between $106 and $128 per day. Unlimited access to Vail Mountain for that full early-season period would require a full Epic Pass, currently priced at $1,121.* This doesn’t contradict anything we discussed, but it’s worth noting some parking reservations changes that A-Basin implemented following our conversation. Reservations will now be required on weekends only, and from Jan. 3 to May 3, a reduction from 48 dates last winter to 36 for this season. The mountain will also allow skiers to hold four reservations at once, doubling last year’s limit of two.Why now was a good time for this interviewOne of the most striking attributes of modern lift-served skiing is how radically different each ski area is. Panic over corporate hegemony power-stamping each child mountain into snowy McDonald’s clones rarely survives past the parking lot. Underscoring the point is neighboring ski areas, all over America, that despite the mutually intelligible languages of trail ratings and patrol uniforms and lift and snowgun furniture, and despite sharing weather patterns and geologic origins and local skier pools, feel whole-cut from different eras, cultures, and imaginations. The gates between Alta and Snowbird present like connector doors between adjoining hotel rooms but actualize as cross-dimensional Mario warpzones. The 2.4-mile gondola strung between the Alpine Meadows and Olympic sides of Palisades Tahoe may as well connect a baseball stadium with an opera house. Crossing the half mile or so between the summits of Sterling at Smugglers’ Notch and Spruce Peak at Stowe is a journey of 15 minutes and five decades. And Arapahoe Basin, elder brother of next-door Keystone, resembles its larger neighbor like a bat resembles a giraffe: both mammals, but of entirely different sorts. Same with Sugarbush and Mad River Glen, Vermont; Sugar Bowl, Donner Ski Ranch, and Boreal, California; Park City and Deer Valley, Utah; Killington and Pico, Vermont; Highlands and Nub’s Nob, Michigan; Canaan Valley and Timberline and Nordic-hybrid White Grass, West Virginia; Aspen’s four Colorado ski areas; the three ski areas sprawling across Mt. Hood’s south flank; and Alpental and its clump of Snoqualmie sisters across the Washington interstate. Proximity does not equal sameness.One of The Storm’s preoccupations is with why this is so. For all their call-to-nature appeal, ski areas are profoundly human creations, more city park than wildlife preserve. They are sculpted, managed, manicured. Even the wildest-feeling among them – Mount Bohemia, Silverton, Mad River Glen – are obsessively tended to, ragged by design.A-Basin pulls an even neater trick: a brand curated for rugged appeal, scaffolded by brand-new high-speed lifts and a self-described “luxurious European-style bistro.” That the Alterra Mountain Company-owned, megapass pioneer floating in the busiest ski county in the busiest ski state in America managed to retain its rowdy rap even as the onetime fleet of bar-free double chairs toppled into the recycling bin is a triumph of branding.But also a triumph of heart. A-Basin as Colorado’s Alta or Taos or Palisades is a title easily ceded to Telluride or Aspen Highlands, similarly tilted high-alpiners. But here it is, right beside buffed-out Keystone, a misunderstood mountain with its own wild side but a fair-enough rap as an approachable landing zone for first-time Rocky Mountain explorers westbound out of New York or Ohio. Why are A-Basin and Keystone so different? The blunt drama of A-Basin’s hike-in terrain helps, but it’s more enforcer than explainer. The real difference, I believe, is grounded in the conductor orchestrating this mad dance.Since Henceroth sat down in the COO chair 20 years ago, Keystone has had nine president-general manager equivalents. A-Basin was already 61 years old in 2005, giving it a nice branding headstart on younger Keystone, born in 1970. But both had spent nearly two decades, from 1978 to 1997, co-owned by a dogfood conglomerate that often marketed them as one resort, and the pair stayed glued together on a multimountain pass for a couple of decades afterward.Henceroth, with support and guidance from the real-estate giant that owned A-Basin in the Ralston-Purina-to-Alterra interim, had a series of choices to make. A-Basin had only recently installed snowmaking. There was no lift access to Zuma Bowl, no Beavers. The lift system consisted of three double chairs and two triples. Did this aesthetic minimalism and pseudo-independence define A-Basin? Or did the mountain, shaped by the generations of leaders before Henceroth, hold some intangible energy and pull, that thing we recognize as atmosphere, culture, vibe? Would The Legend lose its duct-taped edge if it:* Expanded 400 mostly low-angle acres into Zuma Bowl (2007)* Joined Vail Resorts’ Epic Pass (2009)* Installed the mountain’s first high-speed lift (Black Mountain Express in 2010)* Expand 339 additional acres into the Beavers (2018), and service that terrain with an atypical-for-Colorado 1,501-vertical-foot fixed-grip lift* Exit the Epic Pass following the 2018-19 ski season* Immediately join Mountain Collective and Ikon as a multimountain replacement (2019)* Ditch a 21-year-old triple chair for the mountain’s first high-speed six-pack (2022)* Sell to Alterra Mountain Company (2024)* Require paid parking reservations on high-volume days (2024)* Go unlimited on the Ikon Pass and exit Mountain Collective (2025)* Release an updated USFS masterplan that focuses largely on the novice ski experience (2025)That’s a lot of change. A skier booted through time from Y2K to October 2025 would examine that list and conclude that Rad Basin had been tamed. But ski a dozen laps and they’d say well not really. Those multimillion upgrades were leashed by something priceless, something human, something that kept them from defining what the mountain is. There’s some indecipherable alchemy here, a thing maybe not quite as durable as the mountain itself, but rooted deeper than the lift towers strung along it. It takes a skilled chemist to cook this recipe, and while they’ll never reveal every secret, you can visit the restaurant as many times as you’d like.Why you should ski Arapahoe BasinWe could do a million but here are nine:1) $: Two months of early-season skiing costs roughly the same as A-Basin’s neighbors charge for a single day. A-Basin’s $259 fall pass is unlimited from opening day through Dec. 25, cheaper than a Dec. 20 day-of lift ticket at Breck ($281), Vail ($335), Beaver Creek ($335), or Copper ($274), and not much more than Keystone ($243). 2) Pali: When A-Basin tore down the 1,329-vertical-foot, 3,520-foot-long Pallavicini double chair, a 1978 Yan, in 2020, they replaced it with a 1,325-vertical-foot, 3,512-foot-long Leitner-Poma double chair. It’s one of just a handful of new doubles installed in America over the past decade, underscoring a rare-in-modern-skiing commitment to atmosphere, experience, and snow preservation over uphill capacity. 3) The newest lift fleet in the West: The oldest of A-Basin’s six chairlifts, Zuma, arrived brand-new in 2007.4) Wall-to-wall: when I flew into Colorado for a May 2025 wind-down, five ski areas remained open. Despite solid snowpack, Copper, Breck, and Winter Park all spun a handful of lifts on a constrained footprint. But A-Basin and Loveland still ran every lift, even over the Monday-to-Thursday timeframe of my visit.5) The East Wall: It’s like this whole extra ski area. Not my deal as even skiing downhill at 12,500 feet hurts, but some of you like this s**t:6) May pow: I mean yeah I did kinda just get lucky but damn these were some of the best turns I found all year (skiing with A-Basin Communications Manager Shayna Silverman):7) The Beach: the best ski area tailgate in North America (sorry, no pet dragons allowed - don’t shoot the messenger):8) The Beavers: Just glades and glades and glades (a little crunchy on this run, but better higher up and the following day):9) It’s a ski area first: In a county of ski resorts, A-Basin is a parking-lots-at-the-bottom-and-not-much-else ski area. It’s spare, sparse, high, steep, and largely exposed. Skiers are better at self-selecting than we suppose, meaning the ability level of the average A-Basin skier is more Cottonwoods than Connecticut. That impacts your day in everything from how the liftlines flow to how the bumps form to how many zigzaggers you have to dodge on the down.Podcast NotesOn the dates of my visit We reference my last A-Basin visit quite a bit – for context, I skied there May 6 and 7, 2025. Both nice late-season pow days.On A-Basin’s long seasonsIt’s surprisingly difficult to find accurate open and close date information for most ski areas, especially before 2010 or so, but here’s what I could cobble together for A-Basin - please let me know if you have a more extensive list, or if any of this is wrong:On A-Basin’s ownership timelineArapahoe Basin probably gets too much credit for being some rugged indie. Ralston-Purina, then-owners of Keystone, purchased A-Basin in 1978, then added Breckenridge to the group in 1993 before selling the whole picnic basket to Vail in 1997. The U.S. Justice Department wouldn’t let the Eagle County operator have all three, so Vail flipped Arapahoe to a Canadian real estate empire, then called Dundee, some months later. That company, which at some point re-named itself Dream, pumped a zillion dollars into the mountain before handing it off to Alterra last year.On A-Basin leaving Epic PassA-Basin self-ejected from Epic Pass in 2019, just after Vail maxed out Colorado by purchasing Crested Butte and before they fully invaded the East with the Peak Resorts purchase. Arapahoe Basin promptly joined Mountain Collective and Ikon, swapping unlimited-access on four varieties of Epic Pass for limited-days products. Henceroth and I talked this one out during our 2022 pod, and it’s a fascinating case study in building a better business by decreasing volume.On the price difference between Ikon and Epic with A-Basin accessConcerns about A-Basin hurdling back toward the overcrowded Epic days by switching to Ikon’s unlimited tier tend to overlook this crucial distinction: Vail sold a 2018-19 version of the Epic Pass that included unlimited access to Keystone and A-Basin for an early-bird rate of $349. The full 2025-26 Ikon Pass debuted at nearly four times that, retailing for $1,329, and just ramped up to $1,519.On Alterra mountains with their own season passesWhile all Alterra-owned ski areas (with the exception of Deer Valley), are unlimited on the full Ikon Pass and nine are unlimited with no blackouts on Ikon Base, seven of those sell their own unlimited season pass that costs less than Base. The sole unlimited season pass for Crystal, Mammoth, Palisades Tahoe, Steamboat, Stratton, and Sugarbush is a full Ikon Pass, and the least-expensive unlimited season pass for Solitude is the Ikon Base. Deer Valley leads the nation with its $4,100 unlimited season pass. See the Alterra chart at the top of this article for current season pass prices to all of the company’s mountains.On A-Basin and Schweitzer pass partnershipsAlterra has been pretty good about permitting its owned ski areas to retain historic reciprocal partners on their single-mountain season passes. For A-Basin, this means three no-blackout days at Monarch and two unguided days at Silverton. Up at Schweitzer, passholders get three midweek days each at Whitewater, Mt. Hood Meadows, Castle Mountain, Loveland, and Whitefish. None of these ski areas are on Ikon Pass, and the benefit is only stapled to A-Basin- or Schweitzer-specific season passes.On the Mountain Collective eventI talk about Mountain Collective as skiing’s most exclusive country club. Nothing better demonstrates that characterization than this podcast I recorded at the event last fall, when in around 90 minutes I had conversations with the top leaders of Boyne Resorts, Snowbird, Aspen, Jackson Hole, Sun Valley, Snowbasin, Grand Targhee, and many more.On Mountain Collective and Ikon overlapThe Mountain Collective-Ikon overlap is kinda nutso:On Pennsylvania skiingIn regards to the U.S. Justice Department grilling Alterra on its A-Basin acquisition, it’s still pretty stupid that the agency allowed Vail Resorts to purchase eight of the 19 public chairlift-served ski areas in Pennsylvania without a whisper of protest. These eight ski areas almost certainly account for more than half of all skier visits in a state that typically ranks sixth nationally for attendance. Last winter, the state’s 2.6 million skier visits accounted for more days than vaunted ski states New Hampshire (2.4 million), Washington (2.3), Montana (2.2), Idaho (2.1). or Oregon (2.0). Only New York (3.4), Vermont (4.2), Utah (6.5), California (6.6), and Colorado (13.9) racked up more.On A-Basin’s USFS masterplanNothing on the scale of Zuma or Beavers inbound, but the proposed changes would tap novice terrain that has always existed but never offered a good access point for beginners:On pulse gondolasA-Basin’s proposed pulse gondola, should it be built, would be just the sixth such lift in America, joining machines at Taos, Northstar, Steamboat, Park City, and Snowmass. Loon plans to build a pulse gondola in 2026.On mid-mountain beginner centersBig bad ski resorts have attempted to amp up family appeal in recent years with gondola-serviced mid-mountain beginner centers, which open gentle, previously hard-to-access terrain to beginners. This was the purpose of mid-stations off Jackson Hole’s Sweetwater Gondola and Big Sky’s new-for-this-year Explorer Gondola. A-Basin’s gondy (not the parking lot pulse gondola, but the one terminating at Sawmill Flats in the masterplan image above), would provide up and down lift access allowing greenies to lap the new detach quad above it.The Storm explores the world of lift-served skiing year-round. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe

WhoStephanie Cox, CEO of the National Ski PatrolRecorded onJune 3, 2025About National Ski PatrolFrom the organization’s website:The National Ski Patrol is a federally-chartered 501(c)(3) nonprofit membership association. As the leading authority of on-mountain safety, the NSP is dedicated to serving the outdoor recreation industry by providing education and accreditation to emergency care and safety service providers.With a primary focus on education and training, the organization includes more than 30,000 members [Cox says 32,000 on the pod] serving 650 patrols in the U.S., Canada, Europe and Asia. Our members work on behalf of local ski/snowboard areas and bike parks to improve the overall experience for outdoor recreationalists. Members include ski and bike patrollers, mountain and bike hosts, alumni, associates, and physician partners.The National Ski Patrol operates as a 501(c)(3) nonprofit organization, deriving its primary financial support from membership dues, donations, user fees, and corporate sponsorships. …The national office is located in Lakewood, Colorado, and is staffed with full-time employees that handle administrative duties.Why I interviewed herThe Storm focuses unapologetically on the lift-served variety of skiing. I’ll often reinforce that point by teasing Uphill Bro for skiing in the wrong direction or making fun of myself for being a lazy U.S. American happy to ride a machine up the mountain. That, mostly, is a shtick to express my preference for an ordered ski experience over the wild variety. Acres of glades twisting down the mountainside – yes, please. But I’ll also take that groomed run-out back to the six-pack. This all-you-can-eat variety of skiing feeds the adrenaline monster, stows energy for the bristling explosive down. The fun part. But my hyperbolic preference for the down is also a sort-of cover-up. Because what really glues me to the trail-labeled and lift-laced bumps is that gigantic and ever-present panic button floating alongside me: ski patrol.Oh I just ran into a tree? Well that’s inconvenient because now I can’t remember how to speak English or why I have eight empty Miller Lite cans in my backpack. But no need to fret. Within five minutes a corps of uniformed professionals specifically trained in the idiosyncratic art of piloting an injured moron down an ungroomed hillside on an eight-foot-long sled will materialize with crackling radios and stabilize me. It’s kind of amazing. Like who thought of this? I guess the same person who came up with lifeguards at the beach. When a squirrel misses its branch and falls 75 feet to the forest floor there is no Squirrel 911. Just a variety of bobcats and coyotes who are about to find an easy dinner. Humans are quite amazing animals in this way, setting up systems both highly effective and borderline invisible that grant us wide margins of error to in most cases survive even catastrophic misjudgments.Depending on your view of human nature, the existence of ski patrol is either the most or least predictable miracle layer of organized commercial ski centers. The cynical may interpret this network of makeshift shacks and their occupants as liability shields, a legal hey-we-tried taskforce vaguely taming the chaos inherent in an impossible and awkward activity. But a more generous interpretation might view ski patrol as the most benevolent component of a ski area, the only piece not intended to generate income, an acknowledgement that any one of us, on even the gentlest slope, could in an instant need someone who knows exactly what to do.I prefer that latter interpretation, but the truth is of course a complex blend of the cynical and the generous viewpoints, interlaced with a million other factors. We are all vaguely aware of this, which doesn’t mean we can explain it. I mean, why is ski patrol at every ski area? The question is both simplistic and baffling. Well of course there’s ski patrol because there always is. OK. But shouldn’t there be some live-free-or-die exception in the rowdy ski world of backwoods trails axe-cut by misanthropic good ole’ boys putting two middle fingers to society’s nine-to-five, collared-shirt expectations? Like “hey man, look at the waiver, if you break your leg it’s not my goddamned problem.” But there they are, anyplace there’s a ski lift, wearing that same plus-symbol uniform, enforcing that same yellow-signed skier code, blanketed with that same aura of stoic unsurprise and readiness: ski patrol. Is this omnipresence simply custom and tradition? State or federal law? Insurance requirement? Do patrollers work for the ski area or for some agency or entity? An imposition like restaurant food inspectors? Enforcers like a city’s police department? Attendants like stadium ushers? It’s hard to say without asking, so I asked.What we talked aboutTouring ski patrols across America; #SkiVirginia; Ski Patrol’s philosophical evolution over time; patrol saving my butt in Maine; how NSP ensures that patrollers are prepared to deal with the worst injuries at even the smallest ski areas; evolving and adapting over time; “this organization is by and large run by volunteers”; Avy dogs; why ski patrol is everywhere; organizational history; the relationship between NSP and individual ski areas; who funds NSP; paid versus volunteer patrollers; “one of my big goals for the organization is to make sure that all patrols fall under the NSP shield”; a couple of major ski area patrols that are not part of NSP; the general public “is not going to notice the difference” between a paid and volunteer patroller; where most of the paid patrollers work, and why; the amazing number of years the average volunteer patroller commits to the work; the rising cost of living in mountain towns; why NSP does not involve itself in pay or benefits conversations between patrollers and resorts; staying neutral on unionization drives; what it means to modernize NSP; and applying tech to help police on-mountain collisions.What I got wrong* I referenced a recent snowless winter at Wintergreen, Virginia, and said it was “in 21/22 or 22/23.” It was the winter of 2022-23, which, according to Snow Brains, was the ski area’s third snowless winter in a decade, after the 2016-17 and 2018-19 campaigns.* At one point in our conversation, I mentioned “voluntary volunteers.” Which I don’t know Man talking is hard I guess.Why now was a good time for this interviewI’d initially reached out to Cox as a follow-up to my podcast conversation with United Mountain Workers union President Max Magill, conducted in the wake of the December-to-January Park City patrol strike that leveled the ski area and sent owner Vail Resorts spiraling:National Ski Patrol, it turns out, has no involvement in or position on unionization. That was a bit of a record scratch but also clarifying: patrol union drives, at least for now, lack a national sponsor that could propel the movement to critical mass. Still, it seemed odd that a national organization’s most visible umbrella would stand neutral on the trajectory of a tectonic movement flexing against consolidating, ever-more-distant management and escalating mountain-town affordability crises. So we talked about it a bit anyway.What I’ve learned, 212 episodes into The Storm, is that organizations and entities are rarely – maybe never – what you expect them or want them to be. In episode 11, recorded in January 2020, just a few months after The Storm’s launch, I asked Win Smith, then National Ski Areas Association board chair and onetime owner of Sugarbush, the now very-innocent-seeming question of what the organization was doing to subsidize small or independent ski areas. Smith patiently explained that the NSAA was a trade organization, not a charity (I’m paraphrasing), and that their mission was education, lobbying, and helping to establish uniform operating standards and best practices, not a U.N.-style stabilizing force money-cannoning resources where necessary. I get that now, and have developed, through extensive interaction with the group, a deep appreciation for what the NSAA is and does, even if it is not the thing 2020 Stu thought it was or should be.I guess that’s the point of The Storm Skiing Podcast: a dumb guy asking dumb questions like “so when are you going to build a gondola over Interstate 90 to connect Alpental to the rest of Summit at Snoqualmie?” and letting the nice smart people say “well wouldn’t that be nice but we have other priorities,” when they mean, “sure let me pull $100 million out of my back pocket to build a more-or-less useless lift that would also spark two decades of environmental litigation and has as much chance of clearing airspace over a federal road as a Russian stealth bomber.” Luckily I don’t mind asking dumb questions. They emerge from an impulse to sort reality from fiction, to tell the story of modern lift-served skiing by tapping the brains who understand some little corner of it. Podcast NotesOn recent Ski Patrol leadershipThis could maybe go under the sometimes-included “questions I wish I’d asked” section, but really I don’t wish I’d asked about it, as I have inherently little interest in organizational human drama, or the appearance of such. In this case, that maybe-drama is the rapid recent turnover in NSP leadership, aptly described by Jason Blevins last year in The Colorado Sun:The former executive director of the nonprofit World Child Cancer heath organization arrived at the National Ski Patrol two years ago, becoming the fourth director of the organization in only five years. The former bosses reported conflicts with the group’s member-elected board of directors. An online petition was calling for an overhaul of the venerable organization that formed in 1938. Staff were bailing after years of turmoil that included board members twice suing their own organization. The group was losing its relevance in a quickly shifting ski resort industry.Cox landed with a plan. She started visiting ski patrols across the country. She shepherded an overhaul of the organization’s training programs. She enlisted staff and kept them onboard. She mended fences with her board.Whatever happened before, Cox just hit her third anniversary with the organization, and I was mostly interested in her efforts to modernize the 87-year-old NSP.On skier visit numbers nationally and in ColoradoColorado annually accounts for nearly one in four U.S. skier visits. Here’s the breakdown from last winter, according to the Kotke end-of-year survey, the definitive statistical ski industry report published annually by the NSAA:On breaking my leg at Black Mountain of MaineMost of you are tired of hearing about this, but if you’re new here, this is my big ski-patrol-saves-my-ass story:On federal chartersAn important piece of the NSP why-does-it-exist puzzle is its status, since 1980, as a federally chartered nonprofit organization. Congress charters such organizations “to carry out some regional or national public purpose,” according to a 2022 report on congress.gov. As with just about anything, a comprehensive list is frustratingly difficult to find (that’s why I moonlight as ski area spreadsheet mad scientist), but federally chartered organizations include such vaunted entities as the American Red Cross, the Boy and Girl Scouts of America, and Disabled American Veterans. Here’s a probably-not-entirely-accurate list on Wikipedia, and a government list from 1994.On “14 patrols unionizing across the west”Here’s a list I compiled of unionized ski area groups back in January. I haven’t updated it, so there may be a few additions since:On Snow AngelsThis is a pretty good gut-check conversation for the Speed Gods among us:On Wachusett’s anti-theft systemSki theft sucks, and some ski areas are better at fighting it than others. One of the best I’m aware of is Wachusett, Massachusetts, which has installed a comprehensive system of ski-rack-to-parking-lot cameras that has reduced thieves’ success rate to near zero. “A lot of times, the police will be waiting for them when they get home with the stolen board,” longtime Wachusett President Jeff Crowley told me on a 2022 visit to the ski area.The Storm explores the world of lift-served skiing all year long. Join us. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe