418: Keep Your Customers

Brian is the President & CEO of Holden Advisors, a consulting firm specializing in pricing, sales strategy and negotiation. Under Brian’s leadership, his clients and business units have earned an extra $2B in new business, doubled their market share, and reduced commercial expenses by 20%. Brian’s leadership experience began as a US Air Force pilot where he commanded 31 combat missions in Kosovo and transported the Presidential motorcade around the world. As a keynote speaker and Rutgers Business School professor, Brian is also a recognized expert in helping organizations lead and communicate with the five different generations in today’s workforce.   Brian talks about why pricing can get tricky, navigating different types of buyers, getting straight to the decision maker, and much more!

Alicia is the innovative founder of Performentor, revolutionizing HR with 20 years of experience and a behavior science-based approach tailored for small businesses. As a visionary, she excels in creating learning cultures, fostering a growth mindset, and guiding high-performing teams. An accomplished executive coach, Alicia applies her deep knowledge in psychology, marketing, and mass communication to empower business leaders.   Alicia talks about fractional HR, working with different types of buyers, building trust, generating leads, her upcoming book, and much more!

Chris Green has a very particular set of skills; skills he has acquired over a very long career. Skills that make him one of the leading voices in book marketing. If you have a book (or plan on writing one), and you want to use it as part of your business (grow an email list, acquire new customers, establish credibility and authority in your niche), then Chris is the person that you need to talk to.   Chris talks about self-publishing, marketing your book, his challenge structure, flipping domains, and much more!

George Bryant is a world-renowned digital marketing strategist with a specialization in customer journey, relationships, and mindset. He is known for using his Relationships Beat Algorithm™ model to teach entrepreneurs and business owners how to apply these skills to help their businesses scale profitably.   George talks about his journey that led him into the world of consulting, retaining clients, having no agenda or ulterior motives, and much more!

Ali Cudby is a dynamic force in transforming businesses through intentional customer experiences that drive growth. She is the CEO of Alignmint Growth Strategies, a customer retention consulting firm and author of Keep Your Customers, the #1 bestselling book on customer retention.   Ali talks about her strategies for customer retention, conducting client satisfaction reviews, and much more!

Derek and Mike talk about their latest book, “Listen to Sell”, changing the mindset of sales, different sales conversations, and much more! 

Pete Steege is the founder of B2B Clarity and the author of the book "On Purpose: The CEO's Guide to Marketing with Meaning". Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.   Pete talks about the importance of having meaning in your marketing, how it will compete with AI, niching, getting client information, and much more!

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.   John talks about what it means to be fractional, the benefits of having a fractional CMO in your business, managing multiple clients, and much more!

Calvin Correli is the founder and CEO of Simplero, as well as a speaker, author, investor, and spiritual business coach. A coder since he was 5, Calvin thinks in systems and constantly looks to simplify everything he touches Lon talks about the importance of finding your niche, getting close with the buyer, sales for a big brand, and much more!   Calvin talks about his introduction to online courses, health, filtering out the noise, spiritual and personal growth, and much more!

Lon Graham is a speaker and sales leadership expert dedicated to developing leaders of winning sales teams. He has over 27 years of professional sales and leadership experience. Lon’s experience includes being recognized for outstanding performance at Novartis, Arthrex, United Airlines and Six Flags Theme Parks. He has served in leadership roles on the board of multiple non-profit organizations. His athletic coaching background is also instrumental to his leadership and development work.   Lon talks about the importance of finding your niche, getting close with the buyer, sales for a big brand, and much more!