#125 Building and Selling an Influencer Marketing Empire with Ali Grant, Partner & CMO of the Digital Dept.

✨  Ali Grant, Partner & CMO of the Digital Dept.☁️ Explore Ali’s journey, from starting Be Social right after college to building a leading agency in the influencer marketing space☁️ Insights into the rebranding process following Be Social’s merger with Socialyte☁️ The evolving landscape of social media and influencer marketing☁️ Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing☁️ The importance of personal branding and content creation in a saturated market.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Join Natalie for a special solo episode where she shares her favorite tips for standing out in your job applications.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Niara Simon-Hollis, Sr. Marketing Director, Streaming at Tastemade☁️ Do’s and don’ts when relocating for a job☁️ Embracing diversity and storytelling in marketing☁️ The value in having a unique perspective and point of view☁️ Prioritizing company culture when evaluating new roles☁️ Transitioning from fashion to entertainment marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Becca Bunch, Founder & CEO of Homemade Social☁️  Transitioning from freelance to CEO☁️  Actionable advice for getting started in freelance marketing☁️  Setting boundaries and enforcing them☁️  Niche marketing to gen-z and millennialsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Nikki Carrido, VP of Marketing Strategy + Sponsorships at the Museum of Pop Culture (MoPOP)☁️ Normalizing making financially-driven career choices☁️ Transitioning from finance to marketing☁️ Tips for switching careers when you don’t have direct experience☁️ How to sell yourself in an interview☁️ Navigating the career trade-off of financial security and passionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Kate Shapiro, Performance Marketing Manager @ Jack in the Box☁️ Challenges of being the youngest person on your team☁️ Transitioning from a law degree to a marketing career☁️ Overcoming imposter syndrome when you lack direct experience☁️ Exploring the role and challenges in performance marketing☁️ AI and performance marketing trendsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Dakota Zinn, Director of Partnership Solutions @ Kansas City Chiefs☁️ Building, fostering, and leveraging relationships in your career ☁️ How to ask for and create your own opportunities☁️ The impact of Taylor Swift on the Chiefs’ audience and partnerships☁️ Behind the scenes of partnership marketing☁️ Tips for getting promoted in sports marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Sarah Dawley, Senior Manager, Content @ Hootsuite☁️ Navigating relationships in the workplace☁️ Resume and cover letter advice☁️ How to ace your next interview☁️ Balancing career and maternity leave☁️ Content strategy, copywriting and social media marketing☁️ AI and its impact on marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Elle Hvozdovic, Sr. Marketing Manager, Growth and Expansion at CAVA☁️  The power of positivity in interviews☁️  Overcoming setbacks in your career☁️  Dealing with the emotional toll of rejection and self-doubt☁️  How to leverage your diverse background in your marketing career☁️  Day in the life marketing at CAVA Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Lauren Kaiser, Senior Director of B2B Marketing @ The New York Times☁️ The value of certifications and additional education☁️ Mistakes candidates make in interviews☁️ Building client relationships in b2b marketing☁️ Insights into Lauren’s role at the New York Times☁️ Balancing a marketing career and motherhoodJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co