The Productpreneur Success Podcast

Let’s begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year.  That’s pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn’t have to happen to you!  In today's episode we’re going to talk about 5 big reasons why eCommerce businesses fail, and then discuss 3 simple, but practical cashflow management strategies (so you can become a true cashflow queen.) that’ll help get you back on track to grow your business!  Listen today and get ready to effectively manage your eCommerce cash flow.   For the full show notes visit  https://www.catherinelangman.com/episode-165/ If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.  

This year, the theme of International Women’s Day is ‘Cracking the code: innovation for a gender equal future’.  Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let’s look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c. Women comprise 51% of the Australian workforce, but represent only: 34.5% of key management positions 32.5% of directors 19.4% of CEOs, only 7% of which are in publicly listed companies 18% of board chairs Two thirds of businesses were started by women over the last 10 years, but men are 3.5x more likely to reach the million dollars a year revenue mark. Not exactly equal right? Today’s interview isn’t just about tech and code or even about e-commerce. But it is about highlighting the injustices that are still in our everyday lives, as women, even in 2023. And to inspire all of us to remember that as entrepreneurs we can make a difference. And the importance of women supporting women and ensuring we have strong female role models. Today’s guest not only talks the talk but she walks the walk. Dr Eva Balun-Vnuk, founder of start up HerTech Path, joins me on the podcast today to talk about the challenges faced within the tech industry and women in general and how her start-up, HerTech is turning that around. Celebrate International Women’s Day with us and be inspired by the future with Dr Eva Balun-Vnuk. For the full show notes visit https://www.catherinelangman.com/episode-164/ Discover Eva and HerTechPath at: Website www.hertechpath.org Linkedin https://www.linkedin.com/company/hertechpath/ Instagram https://www.instagram.com/hertechpath/  

Today I want to talk to you about risk.  I know, I know!  Risk isn’t the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything? I know we like to think it won’t happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as is into the sunset of success. But… what happens when your one channel on social media shuts your account down?  What happens if your one supplier suddenly goes belly up?  What happens if you only have one method for selling your product and it suddenly gets taken away from you? Scary right? But it’s definitely not something new and if anything, I’m hearing it become more and more common for eCommerce brands. We’ve certainly become resilient from pandemic-related lockdowns and supply issues over the past few years however we certainly haven’t seen the end of changes that we have absolutely zero control over!  So today on the show, I’m going to share 3 areas of your business where putting all your eggs in one basket is really risky and what you should do instead to improve your odds of success. Listen today to find out how you can mitigate risk in your business and not put all your eggs in one basket!  For the full show notes visit https://www.catherinelangman.com/episode-163/ If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together. Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

Recently, I heard someone advise a business owner to just focus on selling, because that’s the number one thing.  Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product! But how do you get that audience who needs and desires you in the first place? Today I have my superstar social media buyer Sally Bingham on the show to explain the purpose of engagement ads on social media.  We’re going to go deep and share the top 3 engagement ads that we’re using with our clients right now with amazing success, for both start ups and established brands looking to scale. If you do these 3 things, I guarantee you will enjoy better, more profitable results with your overall advertising, AND you’ll scale and grow your business much faster as well. So let’s dig in and get started to build our brand visibility using 3 super effective social media strategies! For the full show notes visit https://www.catherinelangman.com/episode-162/ It’s Brand Visibility Month! Check out episode 159 How To Increase Brand Visibility Using Organic Social Media as part of this series.  We’re giving away 10 FREE Facebook ad audits to review your strategies in 2023. Book your audit in today! Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK Love the music featured in our podcast? The original soundtrack is by https://www.facebook.com/fuselageband

How are you spending your time in your business at the moment? If you’re in the first year or two of your business you’re probably wearing ALL the biz hats - which is very normal when you’re in start up mode and learning all the ropes and saving your biggest resource, money. However, when it comes to growing your business there comes a time when you’re most essential resource becomes your own time and expertise. In order for you to scale, you need to be spending your time on action items that will move your business forward. And here is where many brand owners get stuck… How do you know what those action items are?  To help me unpack this topic, I’m welcoming one of my colleagues Narelle Spencer back onto the show. Narelle is a really talented eCommerce growth strategist and helps a number of our clients scale their business, and she’s also been a business owner herself for many years. And with those two perspectives, she can bring a lot of experience and wisdom to this conversation.  Today we talk about: The difference between outsourcing and delegating What you need to do to prepare for best success with your new outsourcing team or delegate How to find the tasks in your business that need to be done but don’t need to be done by YOU. What to focus on once you HAVE outsourced, and what NOT to focus on! Listen today and discover how to focus on what needs doing by you to scale your brand! Episodes mentioned include: Episode 18 - How To Systemise To Supercharge Your Online Store Episode 73 - The 3 Essential Pillars That Created A 7 Figure Brand Episode 126 - 3 Critical Requirements to Scale Or Sell Your Brand If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together. Liked the music featured in our podcast? The original soundtrack is by Fuselage 

As we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it’s easy to understand why, exhibiting at an trade show for retailers or at a expo selling directly to customers can be a great way to increase your brand visibility and sales. But attending a show for the first time can be extremely overwhelming and requires some serious pre-planning to make the most of this big investment. So today, I’m going to share my 6 phases of a successful expo or tradeshow, and I promise you, that if you follow this process you will make more money.  In the past, clients I’ve worked with have made tens of thousands of dollars just from one 3-day show, thanks to this 6-phase show strategy. So let’s dig in and get ready to line up your 6 phases to create trade show and expo success!   For the full show notes visit https://www.catherinelangman.com/episode-160/   It’s Brand Visibility Month! Check out episode 159 How To Increase Brand Visibility Using Organic Social Media as part of this series.  If you’d like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together. Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

This month I’m dedicating to the theme of building brand visibility and growing your engaged audience.  February can kinda be a trickly month as it’s in between seasons. We’ve finished Christmas and Back To School and there’s a little lull until Autumn or Easter promos start to kick off. So what to do? This is the perfect month to be working on your brand visibility!  Because what you work on now will help you enjoy greater results when the sales cycle swings around again. And the bigger the size of your engaged audience, the more you’ll make, right? Like I always say - if people don’t know your brand exists, they ain’t gonna buy from you!  To kick off this month’s theme, I’m going to talk about 5 social media strategies you can use to build brand awareness, build visibility and attract new people into your audience, WITHOUT spending any money on advertising.  ALL of these strategies will also help you to enjoy better results when you DO run paid ads alongside them. Listen today and get ready to build your brand awareness using organic social media. For the full show notes visit https://www.catherinelangman.com/episode-159/ And if you’d like even more help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together. Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK

If you’ve listened to my podcast episodes so far this month, January 2023, you most likely are really excited about your 3 year vivid vision and what you hope to achieve in the next 12 months. But.. if you’re anything like most people, you might also be stumbling a little with how to put this into practice in a way you can stick to it. And you’re not alone.  The two most common stumbling blocks when it comes to actioning your plans are: I don’t know what to do TODAY to achieve the big vision goals, and Never sticking with one thing. You get overwhelmed and distracted and end up completely abandoning the plan.  Which is why I’m so excited to talk you through WHY a 90 Day Action Plan is the growth accelerator in your business and why you should be getting your plan in place today. It really is the secret behind making your plans become a reality. Listen today to get started on your 90 Day Action Plan to accelerate your growth! For the full show notes visit https://www.catherinelangman.com/episode-158/ Accelerate your business growth with my Productpreneur Success Planner, a 12 month planner designed specifically for for product based businesses  And if you’d like even more help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.  Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK 

So far this month I’ve been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year.  Hopefully that content I’ve shared over the last two weeks has been helpful - but sometimes theory isn’t enough. We need to hear stories from people who can help bring it to life for us.  So today on the show, I’m joined by my friend and former client Lisa Munro from Happy Tummies. Lisa would have to be one of the most organised and efficient people I know, and she’s going to share some of her practical strategies with you about how she goes about planning her goals, her big promotions and her regular marketing content. If you want some simple ideas to make planning and implementing as easy and efficient as you can, then I invite you to listen in!  Listen today to discover some tools and tips on how to make simplify and organise your planning in 2023. For the full show notes visit https://www.catherinelangman.com/episode-157/   Find Lisa at Happy Tummies, Facebook and Instagram Listen to Lisa’s earlier episode 18 How To Systemise To Supercharge Your Online Store Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK https://www.catherinelangman.com/ecom-playbook/  

Do you know what I think the hardest part of business is? Whether you’re a start up or ready to scale, the struggle is always the same. It’s not knowing what to do next! We can get so caught up in our day to day business that we lose sense of the big picture and struggle with trying to work out what we should be focusing on, or what the right strategies to be working on right now, to help move things forward. Particularly towards a big goal that you want to achieve. So today, I get to talk about one of my favourite topics! We’re going to talk about growing your business during any stage of a business including: Getting started and launching your business Strategies for when you have a few customers (but still a long way to go) How to cope during the growth phase (tip: don’t be the bottle neck!) Scaling your business and how to be selective with your strategies Prioritising for profit! Plus, I’ll walk you through my one page business plan to get your vision broken down into a snapshot of the year ahead. Listen today to get your strategies in place to take your business to the next level. For the full show notes visit https://www.catherinelangman.com/episode-156/ Want To Steal My Top Secret eCommerce Marketing Strategies? From a team who generated over $5m in client revenue in 2022 alone! Download my FREE 2023 ECOMMERCE MARKETING PLAYBOOK  Get ready for 2023 with my Productpreneur Success Planner. The Productpreneur Success Planner is a stylish hard-cover planner designed for eCommerce Business Owners. PLUS, you receive free shipping and my eCommerce Growth Pack as my gift to you (save$207!)