The Procurement Software Podcast podkast

Behind the Scenes of Scaling Internationally - Malin Schmidt from Kodiak Hub

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In this episode of The Procurement Software Podcast, James Meads welcomes Malin Schmidt, founder and CEO of Kodiak Hub, to discuss what it really takes to build a world-class SRM platform from the ground up.

Malin brings an engineering and operations background to a space most founders enter from procurement itself, and that outside perspective has shaped everything from how Kodiak Hub's product is architected to how the company is run. This episode covers the full arc: from a niche supplier rating tool to a global execution platform, navigating the messy middle of scaling a SaaS company, and why the business case for SRM is finally getting easier to make.

A wide-ranging conversation with a lot of hard-won founder insight, well worth your time whether you're building a procurement tech company or buying one.

You'll learn why geopolitical disruption has shifted the SRM conversation from nice-to-have to business-critical, and how Kodiak Hub is helping procurement teams become truly AI-native.

Key Takeaways:

  • Why SRM only delivers real value when the stakes are high, specifically in direct material and manufacturing environments, where supplier performance directly hits operations
  • How Kodiak Hub shifted its business case framing from ROI to cost of inaction, and why that resonates more with CFOs and CPOs in today's risk environment
  • What the "land and expand" model looks like in practice: starting with operational risk management and moving customers toward strategic, top-line value over time
  • Why recruiting operators over C-suite titles is the right call at the growth stage, and how that shapes leadership decisions at around 100 employees
  • What Sweden's structural advantages (small domestic market, high tech adoption, institutional trust, social safety net) have to do with its outsized output of scalable tech companies
  • Why the human touch in customer success is becoming more important as AI adoption accelerates, not less

Timestamps:

[00:02] Malin's Background and Why She Founded Kodiak Hub

[04:53] From Kodiak Rating to Kodiak Hub: The Rebrand Story

[08:35] Scaling from 3 to 100 People: The Hardest Phases of Growth

[16:37] Why Sweden Produces So Many World-Class Tech Companies

[22:00] International Expansion: DACH, UK, and the US

[29:52] Building the Business Case for SRM Software

[33:34] AI, Bjorn, and What AI-Native Procurement Actually Means

And that wraps up another episode of The Procurement Software Podcast!

Thanks again for listening, and do please leave us a review on Apple Podcasts or rate us on Spotify. Every one helps!

We'll be back at the same time next month, so see you there.

If you want to learn more about Procurement Software, check out the useful links below.

Stay in touch!

  1. Connect with Malin Schmidt on LinkedIn
  2. Check out Kodiak Hub
  3. Download our Tech Map for Mid-Market
  4. Download our Tech Map for SMEs
  5. Find your perfect procurement tech solution in our Software Finder App
  6. Sign up for the EntProc Newsletter
  7. Book an Intro Call and let's talk all things Digital Procurement!
  8. Connect with James on LinkedIn

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