The Naturally Innovative Podcast

NEW: You can watch this entire episode on Youtube, by clicking here.Episode SummaryI got to know Yodaly through my work as a mentor at F10's Fintech Accelerator where she won the Demo Day's Audience Award in Zurich with her start-up Eco2Wallet. In our episode together we tackle some pretty tough questions, such as: Is Sustainable Capitalism, a complete oxymoron, possible? How can Gamification help change people's purchasing behaviour? Why are overlaps between disciplines crucial to move towards a Sustainable future? Yodaly shares her perspective on these topics and guides me as well as all viewers and listeners of this episodes through some very engaging visualising experiments. What we talk aboutEco2Wallet's Gamification Approach to promote more sustainable purchases and educating peopleFinding your own Sweet Spot as a (female) leaderStrategies to influence People's Behaviour in a planet-positive wayYodaly explaining her concept of Sustainable CapitalismThe importance of cross-collaboration and partnershipsAbout Yodaly Sierra-RubioYodaly Sierra-Rubio is the founder of a Green Fintech start-up called eco2wallet that provides a sustainable VISA debit card planting trees for each purchase. Eco2wallet is mentored by Rise Barclays, won both the Mastercard world expo award in Dubai as well as the SIEMENS high impact startup award in Lisbon. Yodaly is a lecturer for energy finance at the University of London and a big advocate for sustainable capitalism, carbon tokenization and tree hugging. This episode is brought to you on International Women’s Day, which is why Yodaly and I spoke a lot about the role of female leaders. But we also discussed the importance of cross-collaboration, her plans with Eco2Wallet and what she believes will help shift people’s behavior in the face of Climate Change. Originally from Colombia, she is currently building up Eco2Wallet with her team aka "fantastic five of female fintech".Resources mentionedEco2Wallet's WebsiteEco2Wallet on InstagramMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

NEW: You can watch this entire episode on Youtube, by clicking here.Episode SummaryBest-Selling Author, Speaker and Entrepreneur Seth Godin shares his thoughts on the different perception of Climate Change from 16 years ago, when his 1st blog post about the topic appeared, and today. He talks about the importance of individuals taking action and the facts needed to understand the Climate Emergency. His latest project with The Carbon Almanac serves as a knowledge base with its thousands of data points, articles and charts explaining carbon's impact on everything around us. We also talk about the business opportunity to invite problem-solving in the face of the Climate Crisis and the drivers behind change for real impact.What we talk aboutSystem problems requiring system solutionsPutting planet Earth is a smart business movePutting a fair price on fuelIndividual and Collective Action for our Climate EmergencyHow to join the Carbon Almanac MovementAbout Seth GodinSeth Godin published over 20 bestselling books on Marketing, Business, Leadership, and on how ideas spread. His work was translated into 40 languages. He pioneered ethical online direct marketing long before it became a $30 bn a year industry and is a the top of several Marketing Hall of Fame. Seth is also the founder of Akimbo, an independent B Corp and home of the altMBA program. He appeared at least 5 times on TED Talks as a speaker and publishes a daily blog.  Seth initiated the Carbon Almanac Network, which is behind the fact-based book about Climate Change, The Carbon Almanac (published by Penguin, ISBN: 9780241594827)Resources mentionedThe Carbon Almanac BookThe Carbon Almanac NetworkFree to Download: The Kids Version of the Carbon AlmanacFree to Download: Educator's GuideFree to Download: PhotobookSeth's BlogAbout Akimbo (B Corp)About the altMBA programA list of Seth Godin's Books, Videos, SpeechesMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

Episode SummaryNicholas Ball, CEO and Co-Founder at Xfuels, invited me to his demonstration plant on Mallorca, Spain where he gave me a tour and we live recorded this episode. Hence, please apologise the machinery noises in the background and slightly reduced sound quality. Xfuel produces sustainable and net-zero road, marine and aviation drop-in fuels with the mission to decarbonise the transport sector at scale. The Mallorca-based company converts waste biomass in a sustainable and cost-effective way into clean low-carbon advanced fuels. Nicholas walks me through the difference between Xfuel's products and currently used fuels in the transportation sector. We discuss hurdles to create an impact at scale and what it means to grow a company in Greentech with an international team.What we talk aboutwhat distinguishes Xfuel's products from 1st generation biofuels and its readiness to create a positive impact already todayXfuel's most important KPI around greenhouse gas savings and their mission tied to itattracting talent to work for Xfuel out of Mallorca, Spain and growing a business after having successfully closed the 1st funding round with prestigious VCsAbout Nicholas Ball, Ph.D.Nicholas was born on Mallorca to a German father and American mother and spent most of his time living in London before returning to the beautiful Balearic Island he today calls home again. He is an engineer, researcher, consultant and entrepreneur with over 12 years of experience in startups, renewables, consultancy as well as managing and growing businesses. He also holds a Ph.D. and Masters of Engineering from Imperial College London.Connect with XfuelWebsite: xfuel.com/LinkedIn: linkedin.com/company/xfuelhq/More episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

NEW: You can watch this entire episode on Youtube, by clicking here.Episode SummaryFlorian Sorg (Co-CEO), Alex Vavourakis (Head of Marketing + Digital) and their team at NEWM are building the fair music streaming marketplace for artists and fans.NEWM is an all-in-one ecosystem to fill every gap in the current music space and consists of a growing community of artists, fans and collectors. Through music co-ownership NEWM offers musicians an easy access to the WEB 3 space and allows them to own fractionalized music rights via NFTs and FTs, distribute music, trade music rights, royalty collection & distribution, stream music, and have power in community governance.What we talk aboutwhat sets NEWM apart and why the team is passionate about musichow NEWM ensures sustainable and ethical ways of workingwhy fostering trust in Web 3 is crucial to successfully grow a community and how NEWM builds relationships with its stakeholdersAbout the guestsFlorian SorgCo-CEO at NEWMFormer founder, accountant and venture capitalist with more than 15 years of professional experience in growing and leading teams. His journey started when he founded his coaching company for SME Middle Management while in university. After a successful exit, he moved on and wanted to learn more about all business-related matters. This brought him to a large accounting firm where he participated in the audit of annual and consolidated financial statements according to HGB (GCC) and IFRS and in the audit of group reporting packages in accordance with IFRS and US-GAAP. With this experience and his drive and curiosity for innovation he moved on to be a part of the venture capital world where he was in charge of the software and deep-tech investments of a Swiss single LP venture fund due to his technology background (Studies in Microsystem technology). After a couple of years, he wanted to gain more operational experience and decided to help a startup as CFO/COO to successfully pivot during the last two years of the pandemic.Alex VavourakisHead of Marketing and Digital at NEWMAlex has nearly 15 years of experience in Marketing, Digital Marketing & creating campaign strategies for multiple startups. He has a proven track record of building communities from the ground up over different channels with a high interaction rate. As a DJ , art lover and former event manager, he has an international network and understands the needs of artists and consumers alike. Additionally, he has great leadership skills and pushes his team members to always strive for excellence, which is directly reflected in the team's work output.Connect with NEWMWebsite: newm.ioMagazine: newm.io/magazineTwitter: twitter.com/projectNEWMOfficial Telegram Group: t.me/NEWMofficialDiscord Channel: discord.gg/z4sYqxqgvQLinkedIn: linkedin.com/company/projectnewmMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

Episode SummaryDr. Pamela Ravasio is an advisor to executive management & board of directors, a keynote speaker, author, independent non-executive director, and a board member of INSEAD’s International Directors Network. In this 12th episode of the Naturally Innovative Podcast I talk to Pamela about the opportunities and barriers for transforming businesses as a force for good. Needless to say that her extensive experience working with a company's C-Suite in helping them develop and implement sustainability programmes made for an extremely engaging conversation about what a transition towards better, future-fit business models might look like.What we talk abouthow Pamela's career started and what led her to where she is todayhow she defines responsible leadership and what accountability really meanspossible visions and obstacles to re-invent business models and challenge existing concepts around economic growth and our current understanding of 'success'how to help executive managers navigate complexity looking at the example of supply chainsthe problems of Natural Capital and other ways to 'value' for businessesAbout Dr. Pamela RavasioDr. Pamela Ravasio is one of the global outdoor industry's leading voices, thinkers and  - as founder and managing director of Shirahime Advisory - implementers of sustainability programmes, and expert sparring partner for senior leaders and boards of directors of medium to large sized companies in the luxury goods consumer sector.Pamela is a practising INED, holds a certificate in Corporate Governance from INSEAD, as well as a PhD and MSc in Computer Science from the Swiss Federal Institute of Technology (ETH).She is a Swiss-Italian dual citizen, speaks 6 languages and feels most at home when travelling the world with a backpack or when in the Alps. Resources mentionedUse and Abuse of the ,Natural Capital' ConceptConnect with Dr. Pamela RavasioWebsite and Blog Posts on Shirahime.chLinkedIn Account of Dr. Pamela RavasioMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

NEW: You can watch this entire episode on Youtube, by clicking here.Episode Summary This episode with Marc Buckley is full of wisdom and great examples of why and how we can change and create futures that work for everyone. Marc draws from his extensive experience as an international speaker, author, tutor, business mentor,  climate activist, and SDG expert, and UN advisor to explain what we can do as individuals (or "crew members of spaceship earth"), as a society, and as entrepreneurs to create the transformation needed and what we can learn from the natural innovation of symbiosis to create healthier, more sustainable lifestyles within planetary boundaries.What we talk aboutMarc shares with me what his work involves and how he had to unlearn old economic models and pave the way for new ecological economic ways of doing businessWe speak about the often dystopian future scenarios and the importance of creating visions of a more desirable next chapter for humanity and the needed transformation to get thereMarc highlights the correlation between climate change and food reform and the potential of new technologiesAbout Marc BuckleyMarc has been involved in Climate Activism for a long time and would love to show you how to run faster than climate change by being an impactful and exponential human being.  One of the first to be trained by Al Gore as a Climate Speaker he has made getting through the Climate Crisis towards Resilient Desirable Futures his life's work. He is an Advocate for the SDG’s, UN Advisor and Resilient Futurist, Social Innovation, Climate Change, Agriculture, Food, and Beverage Expert Network member of the World Economic Forum, Global Food Reformist, and Sustainable Futurist.His aim is to reform the agriculture, food and beverage industry with impactful projects and moonshot companies. As a Social Serial Entrepreneur, he has been involved in many companies as well as several international family businesses.Resources mentionedThe Global Impact of Social Innovation: Disrupting Old Models and Patterns (Book)Menu B – Planet- Saving Food SolutionsInside Ideas Podcast with Marc Buckley (Audio)Inside Ideas Podcast with Marc Buckley (Youtube)Connect with Marc BuckleyWebsiteLinktr.ee (full of interesting resources!)LinkedInInstagramTwitterMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

Episode SummarySven Erni is a well-traveled innovator with strong ties to the design & building industry. In 2019 he co-founded, together with Jeffrey Ibanez, the company called Impact Acoustic. They turn single-used materials into high-quality finished products for acoustic comfort in hotels, office spaces, restaurants, and other infrastructures all over the world.As self-proclaimed 'innovation rebels' in this war against single-use plastic, Impact acoustic is driven by addressing today´s environmental and social challenges through their functional yet beautiful products.  What we talk abouthow Impact Acoustic sources and recycles the plastic bottles for their products and works towards eventually making its own business obsolete,actions and leaders needed to create lasting change in banning single-use plastic,using 'permanent beta' as a mindset to stay innovative as a fast-growing company,collaborations with local researchers and people in production sites such as the Philippines.About Sven ErniAs a graduate of the École Hôtelière de Lausanne in hospitality management, Sven understands how to create a special customer experience. He understands the importance of how to leverage designers’ ideas while meeting project budgets and day-to-day operational usability of products.Resources mentionedYoutube Video by Impact Acoustic: #wemakeanimpact | End Global Plastic Pollution | Why we stop supplying Coca-Cola, Nestlé and co.The Good Plastic Company, The NetherlandsParleySwitzerland's CO2 ActConnect with Impact AcousticWebsite of Impact AcousticLinkedIn Account of Impact AcousticMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

Episode SummaryPhilip-Michael Weiner co-founded recapture carbon in 2017 together with Trey Pringle. They are convinced that climate change is not a scientific problem but rather a systems problem caused by behaviour. Therefore, they combine multiple solutions and act as a project developer pursuing the first-ever systems-designed approach to Carbon Removal. In this episode, we discuss barriers to technological solutions, what is necessary to remove 100 billion tons of CO₂ from the atmosphere by mid-century to avoid the worst effects of global warming and the crucial role of design.What we talk abouthow carbon can be removed from the atmosphere while earning a positive return,what risks big companies face if they don't have a strategy for technological removal as part of their financial framework,scenarios for large emitters' 'race to zero',the role of a designerly way of "thinking in systems" to accelerate change and positively influence people's behaviour. About Philip-Michael WeinerPhilip-Michael is a full-stack designer, award-winning company builder, and creative director who has spent the last decade creating some of the most impactful products in the food, technology, and consumer industry.He has worked with companies of all sizes worldwide, including brands like  Carbon War Room, Rocky Mountain Institute, Rockefeller Foundation, Virgin Unite, and Richard Branson's personal projects as well as collaborating with disruptive startups in Silicon Valley. Philip-Michael is driven by taking a systems approach to growing companies' impact through behavior change and meaningful, enduring design. His products have been showcased at the Museum of Design in Barcelona and in books such as 99 Designs for Life.In 2017 he co-founded recapture carbon, a company addressing large carbon-emitting organizations to remove carbon from the atmosphere while earning a positive return. Resources mentionedrecapture's Net Zero Seriesrecapture's Report about Fortune 500 GHG Emissions  for FY2019Verra Carbon RegistryPanel Discussion on Youtube  moderated by Mike Teague at ONEOKMission ZeroClimeworks100% Human at Work ProjectConnect with recapture carbonWebsite of recapture carbonMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

Episode SummaryCatarina Dahlin co-founded dagsmejan in 2016 with the vision to enhance people's sleep comfort through highly functional sleepwear and bringing back the value to everyday garments by adopting a slow fashion philosophy. dagsmejan's sleepwear is highly functional,  exclusively produced in Europe with fair working conditions, and uses natural fibres that biodegrade faster than other fabrics.What we talk aboutIn our episode Catarina talks to me about the 6 dimensions of good sleep performance and how we should reflect more on our habits and lifestyles to improve sleep comfort.We also discuss dagsmejan's steps to build a truly sustainable brand from fair production to planning the product's end of life.Catarina comments on greenwashing of  fashion brands and the unrealistic expectations of consumers when it comes to price levels.About Catarina DahlinCatarina studied Business Administration in Sweden and pursued her career working in 7 countries across Europe and Asia during the 12 years she served in executive global marketing positions.  In 2016 she co-founded dagsmejan with her partner. Dagsmejan is a Swedish word that refers to the last days of winter when the warmth of the sunshine melts the snow even when the temperature is still below zero. The power of nature was Catarina’s inspiration for creating high performance sleepwear using the latest technology and all natural fibres to give you the ultimate sleeping experience. Resources mentioneddagsmejan's expert panel (inkl. EMPA researchers)Collaboration of dagsmejan and Lucerne University of Applied Sciences Connect with dagsmejanWebsite of dagsmejanMore episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!

Episode SummaryRichard van der Laken is the energetic engine behind both What Design Can Do (short: WDCD) and De Designpolitie, the graphic design agency he started in 1995 with Pepijn Zurburg. Richard and Pepijn have formed a duo for more than 20 years since meeting at HKU University of the Arts in Utrecht, the Netherlands. In our episode Richard talks to me about the "seductive" power of design, the responsibility designers like him have and some powerful examples that his work with WDCD has brought forward. the concept of Biomimicry and talks about its potential if applied to challenges within our complex human systems. She also gives advise to fellow designers and talks about the levers she perceives to accelerate change towards a more resilient and regenerative future.What we talk aboutIn our episode Richard tells the story of what brought him to go beyond his expertise of Graphic design and start the community and global initiative of What Design Can Do.He also draws from his humbling experience working across different cultural contexts and the importance of using local knowledge and driving change with the people on-site and not imposing solutions "made in Europe" in a different geographical location and culture.Richard highlights his mission of empowering the creative community to work on very large social and environmental issues to leverage the power of design and framing the right problems.About Richard van der LakenRichard was an intern at Anthon Beeke’s studio and at the biggest Dutch ad agency FHV/BBDO, before founding the Designpolitie (Dutch for ‘Design Police’) with Pepijn Zurburg. The Designpolitie has exhibited at the Stedelijk Museum Amsterdam, MoMA New York, MoMA San Francisco, Institut Néerlandais Paris, Brno Tsjechia and Graphic Design Museum, Breda. In 2010 Van der Laken and Zurburg, together with several fellow creatives, founded What Design Can Do, a two-day international, multidisciplinary conference on the power of design as a factor for societal change. Over five years WDCD grew to become an international platform to showcase the impact of design. As general director and tireless ambassador for WDCD, Van der Laken has travelled from Norway to South Africa, and from Italy to China, to spread the word. Richard is also co-founder of the visual column Gorilla. Resources mentionedOn the Visual Columns of the Gorilla CollectiveRichard’s Ted Talk in DornbirnAnt Studio's «Beehive»: An alternative to Airconditioning cooling the streets in Dehli, IndiaConnect with Richard van der Laken's projectsWebsite of What Design Can DoWebsite of De DesignpolitieWebsite of The Daily Gorilla More episodes like thisThank you for joining the Naturally Innovative Podcast! Don't miss out on new episode releases on Instagram.If you enjoyed this episode please share, subscribe and review it, so more people can find this podcast and be inspired by the stories my guests shared!For any kind of feedback, feel free to connect with me on Instagram or LinkedIn!