The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

 We have two amazing guests to offer two very different perspectives about a theme that has always been very fascinating: Influencer Marketing and the Economics of Internet Fame.

Sophia Yeh, is a YouTuber, TikToker, influencer and Influencer Manager. Sophia literally grew up with YouTube and started making videos in high school and took off on the YouTube platform as a teenager, making really cool beatboxing videos.

Later, she moved over to the business side of influencer marketing helping influencers strike deals with brands. 

Adam Hadi is the VP of Marketing at Current and is known as one of the foremost experts in the world at influencer marketing, particularly for mobile apps.

Sophia and Adam,  bring very unique perspectives on influencer marketing, on what it's like to be an influencer, on what it takes to grow an audience as an influencer, on the unique and peculiar challenges of being a creator as well as a business person, on how deals are made on influencer marketing platforms and so much more.

This episode is a re-release of an episode from our older podcast How Things Grow.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/influencer-marketing-sophia-yeh-adam-hadi/

KEY HIGHLIGHTS
🐧 First steps into the world of influencer marketing.

🐣 The first influencer collab with FIFA and FIFA fans. 

🤹‍♀️ Understanding the commercial viability of being a creator on YouTube.

🎾 How naivety can take you far in marketing. 

 ☄️ What takes an influencer from the first few followers to the first million.

🐾 Passion for content apart from consistency is what helps influencers grow.

🥀 It's important to be honest with your audience.

🩰 Create content based on feedback or by "reading your audience"

🧝‍♂️ Testing one theme of content over another

💄 How influencers decide whether to produce content for multiple platforms or just one? 

🧤 What point in time does a new platform become viable for a marketer?

🧶 Expanding to other channels by reading your audience.

🎩 Some common elements that make a video work.

How do advertisers vet influencers?

🎢 Platforms are open to the open source nature of content creation that the influencer economy symbolizes.

🛰 How tools for influencer marketing are evolving.

👠 All about the adpocalypse

💼 How does demonetization on YouTube work?


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