Words Create Worlds: what happens to change language on its way down
Send us Fan MailChange arrives at the top of a system as transforming, liberating, rewiring. By the time it reaches the people expected to implement it, it is do more and do it faster. Something happens on the way down, and trust is what gets lost in it.Sophie Tidman and Carolyn Norgate on the language we use about change, and what it does to organisations running some of the hardest reform programmes in the country. Recorded after a Mayvin alumni session in June called Useful Weirdness: Practising Change When the Default is More and Faster, with a room made up largely of civil servants.Along the way: a senior leader who described his organisation as a tree and then wanted to pull the branches, war metaphors hiding in words like "digging in", how systems leadership becomes everything-ism, and what it costs to keep curiosity alive in a system that runs on accountability. They land on relational public services as the new language worth watching. ReferencesAntonia Romeo, "A message from the Cabinet Secretary", Civil Service Blog, 20 February 2026: https://civilservice.blog.gov.uk/2026/02/20/a-message-from-the-cabinet-secretary/Peter Block, The Answer to How Is Yes: Acting on What Matters, Berrett-Koehler, 2002.Institute for Government on the damaged relationship between Civil Servants and Ministers: https://www.instituteforgovernment.org.uk/publication/trust-lost-ministers-civil-serviceGreater Manchester Combined Authority, Live Well: https://www.greatermanchester-ca.gov.uk/what-we-do/live-well/Cabinet Office Test, Learn and Grow, the £100m public service reform programme focused on relational practice, amongst other things: https://testlearnandgrow.blog.gov.uk/2026/06/18/what-is-test-learn-and-grow/ Bob Marshak, "Managing the Metaphors of Change", Organizational Dynamics 22(1), 1993, pp. 44-56: https://doi.org/10.1016/0090-2616(93)90081-B and "Changing the Language of Change", Strategic Change 11(5), 2002: https://doi.org/10.1002/jsc.604Vanda Scaravelli, Awakening the Spine, HarperSanFrancisco 1991 (reissued Pinter & Martin, 2011). The exact line is "To absorb the teaching requires infinite time and no ambition."Thanks so much for listening! Keep in touch:Email us on [email protected] to our mailing listVisit our website Follow us on LinkedIn and Twitter