The Marketing Podcast

The CEO and founder Brynn Putnam secured $3 million in venture capital to fund her tech-based fitness company MIRROR on the same day that she gave birth to her son.   In 2020, Putnam sold MIRROR for $500 million to Lululemon. MIRROR ads were plastered across New York’s subway, airing on TV and clogging up social media channels.  But selling a company for half a billion dollars is just a small part of her story and frankly, not even the most interesting.  There are three numbers to watch out for in this story. $15,000: The amount Brynn had in her savings when she quit ballet. $3 million: Her first outside investment. $500 million: The amount she sold MIRROR for in 2020.   Here’s how Brynn Putnam built a company worth half a billion dollars in just two years.

This one is for freshers who want to start a career in Marketing.  Some of the tips I've shared during the episode: Marketing Certifications from Hubspot Academy & Google Digital Unlocked Series Recommendations - Building a Brand https://www.youtube.com/watch?v=mxgOY2Ms-YI Developing New Skills New Job - Don’t aim for high pay, gain a lot of experience Do volunteer work if that gets you experience Do an exercise - when you visit a restaurant what would you do as their marketer? If you were in the marketing team of a product company? How will you do things differently if you were to run that ad? Network with Marketers on LinkedIn Dream Companies List (Power of Manifestation) - Create a dream job board Look at Jobs, see the requirements and what are you missing? Fill those gaps. Read online blogs if you like reading or if you’re more of a listener then listen to marketing-related podcasts Follow awesome marketers like Chris Do, Ann Handley, Gary Vee, Neil Patel etc. Share everything you learn or experience with your peers Internship - Work matters more over the company name & pay Pick your niche - Content/ Advertising/ Branding Are you more of a creative person or data-driven? Based on the answer start looking for the right domain in marketing for yourself. Certifications from marketing platforms - SEMrush, Hootsuite, Google Ads, Hubspot, etc. Watch demo videos of e-mail marketing, or social media tools

When you’re busy running your business, it’s impossible to find time to be active on every social media outlet out there. Narrowing down your choice to just a select few platforms will allow you to focus your efforts and get the best return on your time investment. So how do you choose the best social media platform for your business? Identify who your audience is. You want to be as specific as possible since it will make your decision easier. Write down the answers to the following questions: Who is your typical customer? How old are they? Are they male or female? What is their income and education level? What are they interested in outside of your product and service? Before ever creating or sharing content, think about your audience: ask yourself if it's something they would like to see and share with their friends. Once you have some ideas, you can even poll your audience to generate comments and perhaps initiate debate.

Are you overwhelmed with social media marketing? If you’re not careful, it can get out of hand. Facebook, Twitter, LinkedIn, Instagram, WhatsApp, YouTube, Snapchat, Pinterest — they’re all powerful tools for marketing your business online, and you might be tempted to pursue them all. Before long, you’ll have half a dozen accounts, hundreds of people to respond to on each website, and a sense of dread about what’ll happen to your online reputation if you can’t manage it all. But it doesn’t have to be that way.