304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon

What do customer acquisition and funnel hacking have in common? You gotta have the latter to do the former—and Joey Steger’s got the guide to do it this year.  We’re talking ad spend up and down the funnel. Ideally, you want to spend a lot at the top, but you should also think about how much you’re spending in the middle and at the bottom. Everyone’s different, so you gotta see what percentages work best for your brand.  Plus, Joey shares why he uses a network of content creators and why they’re important: they know your product, your brand, and can produce something in a short period of time. All in all, it’s cost effective. But what type of campaign should you run? What does active consideration do in your audience’s minds?  And, we share a hard truth: you can’t win with just product attributes these days. So, what does it take to win people over? If you’re looking to level up when it comes to funnel strategy, ROAS, and more, this is the episode for YOU.  Follow Joey: LinkedIn: https://www.linkedin.com/in/joeysteger/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s no secret that athlete marketing is on the rise—and the people behind it are only getting started.  This episode’s guest, Elizabeth Montavon, is a pro water skier AND marketing pro. Not only is she a champion, but she and her company Parity aim to empower athletes, their brands, and more. Every athlete has a story to tell. How do you leverage that in an authentic way? And, athlete marketing isn’t all about fancy cars and the hottest clubs. For many athletes (especially women), being vulnerable and sharing realistic content is something that’s becoming more common. How can marketers help them grow their presence even further on social media? Plus, Elizabeth shares some advice for parents with young female athletes.  If you’re a sports fan or if your Instagram following tab has a ton of athletes on it, this is the episode for YOU.  Follow Elizabeth: LinkedIn: https://www.linkedin.com/in/elizabethmontavon/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t believe the noise: clickbait is GOOD. At least, that’s what Daniel and Jay think.  Clickbait often has a bad rap, but it’s just a part of human nature: we want to read things that grab our attention. So, you should definitely lean into it, if you can. What are the best practices? What should you avoid? (Hint: avoid those RE: subject line emails) And, we talk about how having a good hook in your latest LinkedIn video can make or break your engagement rate. Attention is currency and it’s time to stack it.  This short ‘n sweet Bathroom Break is all about getting your audience’s attention—without compromising quality. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We’re back with another solo episode—and Daniel is here to give some tips about buying and implementing marketing tools.  As an ops person, you gotta know how to streamline your processes without compromising quality. How do you get your team onboard? Really, you should think about marketing the tool internally, so your teammates aren’t taken by surprise.  Plus, picking new tools can be a doozy, especially with all the options out there. Don’t get distracted by shiny features—what IS this product actually doing? If you’re a marketer, an ops person, or a manager looking to update your tools this year, this is the episode for YOU.  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Blue Monday—the third Monday of January, where people give up on resolutions—is coming. And it’s time to use it to your advantage.  Daniel and Jay talk about how holidays and “fake” holidays are often low hanging fruit when it comes to marketing campaigns, but they’re a great way to stay relevant in your customers’ minds. People are trying to better themselves and it’s time to deliver that relevant content.  Plus, Dry January doesn’t have to be sad—use it to your advantage, too.  This short ‘n sweet Bathroom Break is all about doing better this month. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Newsletters are one of the MOST underrated assets for B2B companies.  They’re important, they keep your audience engaged, and you don’t even need a ton of resources to get it started. This week’s guest is Matt McGarry, the Newsletter Guy, whose mission is to bring these ideas to life. You need a value prop and template before you start. How long should it be? How should you get feedback from your audience? Don’t forget: consistency is key, and we’re not just talking about the send schedule. If you send to 10, 20, 50 people you know initially, it gives you someone to write to on a regular basis. Also, referrals can help you grow your numbers.  Plus, should you repurpose content? The answer is always YES.  If you’re looking to start a newsletter but have no idea where to start, this is the episode for YOU.  Follow Matt: LinkedIn: https://www.linkedin.com/in/matt-mcgarry/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You NEED to be on LinkedIn.  It might be cringey or embarrassing for some, but it’s a great way to market yourself, your experience, and your company.  Headlines are more than just a Drake song—they’re YOUR first impression. Who are you? Why should others care? Daniel talks about why your URL is important, why it shouldn’t look like a wifi password, and why this detail matters in the long run.  Plus, you gotta showcase your wins. Portfolios, articles, popular posts, etc. are all welcome to be on your profile. It’s your time to shine.  If you’re looking to clean up your LinkedIn page for 2025 and beyond, this short episode is for YOU.  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s time to get into consumers’ heads as we head into the new year. What are they thinking about? What are they prioritizing? Daniel reminds us about email woes: your unsubscribe button may be more active as a part of people’s New Year’s Resolutions. The solution? We have to double down on educational content.  Jay also says not to get discouraged by lower engagement, but get excited about making intentional content. People WANT good content—so, it’s your time to bring it to them.  Plus, why does Daniel hate NYE? Does he really just go to bed at 10 PM like an old person?  Find out in this short bathroom break. 🚾 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Let’s face the truth: boring content does NOT convert. And that’s why serialized content and edutainment are on the rise.  Lots of marketers know that marketing is a lot like storytelling and to get customers, you gotta keep them engaged. Is your content bingeworthy? Does it keep them coming back for more? Activating your audience keeps them retained.  Plus, Daniel talks about hyperpersonalized AI and what it could mean for email marketing—think email updates in real time, based on how customers interact with your site.  If you’re a marketer in a time crunch, this short episode is for YOU.  Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So, you’re looking to scale your agency. Where should you start?  According to our guest Tess, it’s project management. How long does it take to do a task? What’s the end goal? What are the touchpoints? For a lot of people, you gotta answer these questions before you can even think about scaling.  Plus, we learn about buying back our time or figuring out a better way to manage your team’s time. What parts can you automate so you can make your team work smarter and not harder? And, we’re hearing a lot of talk about agencies charging clients per hour for work—and it doesn’t work like that. Tess explains why per product pricing and charging a flat rate for your services is the key to scaling your agency.  If you’re an agency founder or an agency bestie, this is the episode for you.  Follow Tess: LinkedIn: https://www.linkedin.com/in/tess-voecks-0178a270/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com