555: On "$" by Allegra Goodman

So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

I just love Allegra Goodman's new book, "This Is Not About Us." In it, there's a chapter called "$" which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

There's a lot of uncertainty out there lately – have you noticed? That's why, in today's solo episode, I shared a few new ideas about how to invoke trust to counter the unknown – not only trust in yourself, in the marketing process and in me. But also how to build trust in the minds of your people, your market, your network. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you want to grow your network on LinkedIn, but find the platform's algorithm confusing, today's episode is for you. I'm talking to Brenden Delarua, a growth marketing strategist, about how he built his following to 10,000, about AI, about how he listens to the market and more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple "Butterfly Strategy"—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It's a refreshing, doable approach that makes showing up feel natural instead of overwhelming. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Think consistency in your marketing comes naturally to some people and not others? In this episode, I share what 30+ years of showing up for my own marketing has taught me — and the surprising truth about what's really behind it. The answer might just change how you think about your own. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Everyone's wondering, "Will AI replace me?" But what about "Are you already replacing yourself with AI?" That's just one of the questions I asked in this conversation with Nancy Ruzow, of Ruzow Graphics and Creatives Roundtable, prompted by an article on her blog entitled, AI isn't replacing creatives. It's changing where we add value. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In another behind the scenes episode, I extol the virtues of one of the most effective marketing tools you can use – an email newsletter – but for some reason too many can't bring themselves to do it. So this episode is part of my attempt to change that. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

If you have been meaning to write an email newsletter (or revive a dormant one), this episode is for you. One of my most popular episodes from the archives is this conversation with Ann Handley, author of the best-selling book, Everybody Writes. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.