498: Case Studies for Creative Professionals with Casey Hibbard

In this sneak peek into the monthly “Office Party” for the Simplest Marketing Plan, I shared a new definition of content marketing and a few ideas about how to be “you” in your content marketing PLUS how I got lost in Paris!  And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

More meeting magic! Meeting Maven, Linda Secondari of Studiolo Secondari, shares the 3 types of meetings, a few alternatives to meetings that save time, your most precious resource and much more. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If the mere mention of another meeting makes you shiver, this one is for you. In today’s solo episode, I’m sharing simple ideas about how to handle clients, prospects, colleagues and collaborators when it comes to meetings. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In Part 2 of my conversation with inventor turned therapy dog handler, Loren Sherman, we looked back lightly on some of the mistakes he made in his 3 careers. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

On the day he sold his 23 year old contract furniture business, I talked with my good friend, Loren Sherman, inventor turned therapy dog handler, about, among other things, what he’d learned in the laboratory that was his business. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

AI is changing our world and everyone has a different perspective on how. Today’s episode, featuring Deborah Brozina, an Emmy-nominated filmmaker who runs Making Change Productions, is the first in a new series of conversations with creative professionals who share their take on AI. If you are curious about how to use AI to find the best clients, join my free webinar on Wed. May 29 at 12-1 PM ET, Potential Clients on Tap with AI. Sign up here: https://bit.ly/ontap111

If you’re hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.      

Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.