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Kim St. Onge and Scott Jagow break down the booming rise of women’s sports, from the WNBA's plan to add four new teams by 2030 to ESPN's ramped-up coverage. They discuss the cultural and financial impact of stars like Caitlin Clark, the opening of bars like “The Sports Bra” dedicated to women's sports, and the growing conversation around female representation in sports media. Plus, a look at the new NIL settlement in college sports and what a $20 million payout per school means for athletes and programs.
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