BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation

19.06.2024

The MadTech Podcast

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27:41

On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team, touching on brand and sponsor partnerships, video monetisation and podcast commercialisation.

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BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation

The MadTech Podcast

Więcej odcinków z kanału "The MadTech Podcast"

VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms

MadTech Daily: OpenAI Plans to Become For-Profit; X Releases First Transparency Report Since Musk Takeover

ICO's Stephen Bonner on the Importance of Data Compliance

MadTech Daily: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign

MadTech Daily: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool

MadTech Daily: Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI

MadTech Daily: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use

Publicis’ Ranga Somanathan on Singapore’s Elections Bill, Google’s Confidential Matching and Financial Audits in Programmatic

MadTech Daily: YouTube and Shopee Launch Shopping in Southeast Asia; Spotify Ad Revenue at $2.1bn

MadTech Daily: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches