The Hotel Marketing Podcast

This episode is about Business Intelligence. Whether you're actively aware of it or not, your Property Management System is constantly generating a ton of data on a daily basis. And this data, if sliced and diced the right way, can present you with some excellent opportunities to boost revenue. But the challenge is to find a way to effectively tabulate and measure this data.

Stayful.com is a company that’s been making waves of late. They’ve been getting some excellent press coverage and the business model is extremely hotel-friendly. Take a look to see why this is a great resource for hoteliers who want to sell off any unsold inventory for arrivals within the next 30 days. The best part – All reservations are final and the hotel gets paid within 48 hours.

Hoteliers, lets talk about the biggest weapon in your marketing arsenal - your Website! How do you get it right the first time? Get some solid advice on how to make visuals, navigation and functionality blend seamlessly to create a great user experience.

Are your property photographs assets or liabilities? In this podcast, we discuss the impact that photography has on your bottom line. There’s a story of a hotel that’s lost over a million dollars over the past 3 years. Something they could have fixed rather easily. Avoid costly mistakes by tuning into this informative episode.