The B2B Sales Leadership Vision for 2021 With Nick Toman
22.02.2021
0:00
52:37
In this podcast, Nick and Brient discuss the dramatically changing role of sales reps in B2B selling as customers increasingly shift to digital purchase channels. Within that context, the two introduce a particularly important opportunity for professional sellers to differentiate themselves in today’s buying landscape, given customers’ struggle to reach complex purchase decisions. They close their conversation with a review of the internal organizational changes necessary to adapt the entire commercial engine (sales, marketing, success, service) to this new buying landscape.
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