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Ep. 79: How to design tech event experiences so everybody wins

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But organizing a successful event requires much more than that. For Andi, it's all about the quality of the content. She does her research, figures out what people want, and then puts it all together.

"Great design is about content first, so it's about comprehension. Make sure the purpose of the event is clear. You can continue to keep tweaking your design until everyone gets it immediately. You just have to distill it down into your one core message." "A big part of UX design is just making things simpler and more usable so people can enjoy their lives more."

Now, hundreds of events and conferences later, she's running Cascade, working as a content strategist for growth at Adobe, volunteering with various organizations, dabbling back in photography and music, and dreaming of expanding her brand to different cities.

In this episode, Andi shares advice on how to put on a successful tech event, how to survive the job interview process, and how to learn all sorts of design skills. We discuss challenges she's faced, solutions she's created, and why she loves pinball so much, among many other things.

Find Andi on Twitter here: https://twitter.com/andigalpern

Find Abbey on Twitter here: https://twitter.com/abbeyrenn

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