Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner

How do you turn a big-budget TV show idea into an audio drama you can produce yourself? What does it take to create a 10-hour, 30-actor historical drama? And how can guerrilla marketing in airport bookstores help find your audience? Alison Haselden shares her experience of writing and directing Wicked Dames. In the intro, David […] The post Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden first appeared on The Creative Penn.

Are you feeling overwhelmed by the pressure to constantly release new books and battle algorithms? Do you wonder if there's a more sustainable, low-stress path to a successful author career? Is it possible to focus on art, build a loyal fanbase, and escape the publishing rat race? In this episode, Johnny B. Truant discusses the […] The post The Artisan Author With Johnny B Truant first appeared on The Creative Penn.

Are you struggling to get reviews for your book? Wondering how to navigate the different types of reviews, from customer feedback to professional blurbs? Joe Walters from IndependentBookReview.com gives his tips. In the intro, how important is ‘truth' in memoir? The Observer on Raynor Winn's The Salt Path; Raynor's statement; Memoir controversies [The Guardian]; Tips […] The post How To Get More Book Reviews With Joe Walters first appeared on The Creative Penn.

Have you ever dreamed of turning a passion for storytelling into a profitable, long-term career? How do you build multiple successful author brands without burning out? What marketing strategies actually work in today's fast-changing industry? Ines Johnson shares her journey and the secrets to her success. In the intro, 5 phases of an author business […] The post Crafting Stories, Finding Readers And Selling Direct With Ines Johnson first appeared on The Creative Penn.

How is the rise of AI changing the world of audiobooks for authors and narrators? Can a synthetic voice ever capture the nuance of human performance, and what does it mean to write for the ear, not just the eye? Jules Horne talks about the seismic shifts in the audiobook industry and how you can […] The post Writing For Audio First With Jules Horne first appeared on The Creative Penn.

Is the high cost of audiobook production holding you back? What if you could create a high-quality audiobook for a fraction of the traditional cost? In this conversation, Simon Patrick explores the world of AI narration with ElevenLabs, discussing how you can gain complete creative control, and even license your own voice clone for a […] The post Producing AI-Narrated Audiobooks Using ElevenLabs With Simon Patrick first appeared on The Creative Penn.

Are you looking for new ways to connect with readers and market your books? Have you considered using podcasts but aren't sure where to start, or if they're even effective anymore? How can you turn a simple podcast interview into a powerful tool for building your author career? Matty Dalrymple talks about how to leverage […] The post How To Pitch Podcasts And Be A Great Podcast Guest With Matty Dalrymple first appeared on The Creative Penn.

How can you find your voice through writing in different genres and mediums over the years? How can you shift your mindset around book marketing, whatever your age? Betsy Lerner shares her experience of writing and books over decades in the publishing industry. In the intro, Going Local: Authors on the payoffs and pitfalls of […] The post Finding Your Voice, Writing Across Genre And Loving Book Marketing With Betsy Lerner first appeared on The Creative Penn.

How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […] The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.

How can you ‘cast a wider net' and reach more readers with your books? How can you embrace the best of publishing options for your work? JD Barker explains how his publishing business works. In the intro, How Authors Measure Success [Self-Publishing Advice]; Creating through Grief [Go Creative]; Death Valley; Successful Self-Publishing, Fourth Edition; Gothic Cathedrals; […] The post Casting A Wider Net: Author Brand And The Writing Business With JD Barker first appeared on The Creative Penn.