The Content Strategy Podcast

Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metaverse.

Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving content practice. They cover collaborating with other disciplines, advocacy, and the importance of technical writing. Across the entire conversation, there’s a focus on creating task focused and user centered content.

Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their passion projects.

Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content design and related disciplines. They touch on codifying content design as a practice, industry definitions, ownership and measuring success of content strategy and the hierarchy of content roles within organizations.

David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in representation, assumption audits, designing for bad outcomes and the need for meaningful conversations about bias.

Sarah Etter, Senior Manager of Content Design at Procore offers an abundance of practical advice based on years of experience as a content practitioner. From embedding content designers across an organization and ensuring a design system is content oriented to scaling content design. The chat also touches on writing globally and inclusively, demonstrating ROI for content design and establishing a content operations governance model. That’s not even the full list of topics packed into this episode, all with examples and top tips.

Candi Williams is an experienced content leader who cares deeply about community, diversity and inclusivity. In her chat with Kristina, they talk about building and leading a content team, the importance of connecting with peers, the need for effective onboarding and examples of inclusive content projects.

Torrey Podmajersky is a UX Writer at Google and author of Strategic Writing for UX with plenty of experience in establishing a career in content and UX. Torrey talks to Kristina about getting hired into content and UX roles, what the UX practice at Google looks like, and how to demonstrate value and make an impact as a UX writer.

Cruce Saunders and the [A] team work with the largest and most complex enterprise content publishers. They know how complex content can be and have experience untangling the mess. Cruce brings his wisdom to the Content Strategy Podcast to talk about content transformation, unifying customer journeys through content, and establishing a true organization-wide shared vision around content. Plus his thoughts on the topic of evolving content roles and disciplines.

The language we choose is an important part of the user experiences we create. Vidhika Bansal, UX Manager at Intuit cares deeply about language for the audience and also when communicating internally. She talks to Kristina about connecting language to decision making, using language as a tool for acceptance and belonging and the importance of avoiding bias in data when making content-related decisions.