The Cloudcast podkast

The Ala Carte Internet is Coming

26.02.2023
0:00
28:12
Do tyłu o 15 sekund
Do przodu o 15 sekund

The economics of the Internet are changing as the foundational ad-driven model is being disrupted. How will this impact the cost of things we’ve long enjoyed for free on the Internet?

SHOW: 697

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SHOW NOTES:

THE EVOLUTION OF HOW THE INTERNET WAS PAID FOR

  • Original Internet - Funded by the US Gov’t (ARPANET)
  • Walled Gardens - AOL, Compuserve
  • The Rise of Web Browsers, Search Engines and the Open Internet
  • The Rise of Consumer Broadband and Over-the-Top Services
  • Advertising as the dominant business model, and building moats

THE DISRUPTION OF THE AD-CENTRIC INTERNET AND ITS IMPACTS

  • Google moats for ads/search - Maps, Gmail, Android, Weather, Flights, Stocks, etc.
  • Google, Facebook, Amazon, Apple have build huge ad businesses
  • Apple is disrupting mobile advertising with ATT
  • Microsoft is disrupting search with ChatGPT (and OpenAI)

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