The Cambridge Marketing Podcast

In this episode of The Marketers' Toolkit, Kiran Kapur and Charles Nixon discuss umbrella brands, un-aided recall and undifferentiated marketing.

In this episode Communications Consultant Kate Jones shares expert insights on transforming announcements into compelling news stories, effective media engagement strategies for small businesses and how to leverage PR without a budget. Learn practical tips to enhance your media presence and build authority in your industry.

Is AI replacing copywriters? To find out what the industry actually demands, Jamie Thomson, founder of the Edinburgh-based copywriting agency Brand New Copy, decided to look at the data. In this episode, host Kiran Kapur sits down with Jamie to discuss his recent study analysing 230 copywriting job adverts across the UK and Europe over a six-month period. Jamie explains how he approached his research and shares his key findings: how strategic thinking and AI mentions ranked side-by-side in job specifications, and why employers view AI as a practical workflow tool rather than a replacement for human writers. Whether you’re a marketer, business leader, or aspiring copywriter, this conversation offers a clear look at the modern job market.

In this episode, our Marketers Toolkit has reached the letter T.   Hosts Kiran Kapur and Charles Nixon explore four key terms: Tipping point, Tactics, Targeting and Timescales. They explain how authority and word of mouth drive adoption, why businesses need to focus scarce resources on a defined audience and how delayed launches can erode potential profits.

Ever wonder how your favourite snacks go from a farm field or laboratory to the supermarket shelf? In this episode Kiran Kapur is joined by college tutor and marketing consultant Dawn Grossart for a deep dive into the fast-paced world of food marketing. Discover how the food industry combines rigorous data analytics, consumer psychology and global trend forecasting to manage massive product ranges. Dawn shares fascinating behind-the-scenes insights; from sustainable supply chains in Madagascar to how supermarkets optimise planograms and range reviews to maximise profit. Plus, we explore the evolving role of ethics, health and consumer responsibility in modern food manufacturing.

This week Kiran Kapur and Charles Nixon look at Sustainability, Strategy and Social Proof.

Is your marketing department stuck in a communications factory? In this episode, Kiran Kapur is joined by marketing strategist and CEO advisor Mats Georgson to debunk the myth that marketing is simply promotion and advertising. The discussion explores lessons from the famous circus analogy, Coca-Cola's masterclass in growing demand, and the realities of pricing through the lens of a toilet brush!

In this episode of the Marketers' Toolkit Kiran Kapur and Charles Nixon explore the strategic use of SWOT analysis, Societal changes, Segmentation and SEO in marketing. They discuss practical insights for applying these tools effectively in different contexts.

Can an agency stay true to its purpose and still build a thriving, international business? In this episode, Kiran speaks with Kirsty Leighton MBE, Founder and Group CEO of Milk and Honey PR. Kirsty breaks down what purpose-led communications actually looks like in practice, how B Corp certification and employee ownership drive performance and why alignment with global priorities like the G20 leads to commercial success. Kirsty also shares essential advice for PR professionals on avoiding greenwashing, managing international media nuances and landing your dream job in public relations.  

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts including Relationship Marketing, Referral Strategies, and the importance of understanding Return on Investment. They discuss how these elements influence customer loyalty and business growth.