Every Financial Detail Of The Ecommerce Brand I'm Starting

MOVE SUPPLY CHAIN

Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.

INTELLIGEMS

Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

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In this episode, Andrew Faris pulls back the curtain on his newest venture—Resolute, a solid cologne brand built from the ground up with profitability in mind. If you're a founder, operator, or investor in the DTC space, this is a rare chance to watch a brand go from zero to launch—with full transparency.

You'll learn:

- Why Andrew chose solid cologne as a category (and why margin is greater than everything)

- How he’s thinking about pricing, supply chain, and product positioning

- What makes the economics work (or not) in high-margin DTC businesses

- A step-by-step walkthrough of COGS, packaging costs, and breakeven ROAS

- How Move Supply Chain helped source 60+ vendors to build efficiently

- What questions remain about LTV, price testing, and product-market fit

Whether you're building your next brand or refining your current economics, this episode delivers a masterclass in strategic thinking and cash-efficient DTC execution.

Subscribe to follow the full journey of Resolute as it unfolds.

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CHAPTER TITLES:

00:00:47 - What Is Resolute? (My New Brand)

00:02:50 - Solid Cologne Preview

00:07:06 - The Components of a Good E-Commerce Product

00:14:28 - Importance of the Sample Packs

0021:32 - Creating Repeat Customers

00:23:22 - Unit Economic Calculator

00:35:29 - P&L Predictions

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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: [email protected]

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠