The art of marketing — for good | Raja Rajamannar

Would you rather stay in your current job until you retire, or change jobs every year? Researcher Amanda Schneider says Gen Z's answer to this question says a lot about the evolving workplace. Sharing data-driven insights on the young workforce, she debunks common misconceptions about Gen Z employees and explains why their preferences are key to unlocking a more flexible, effective workplace for everyone. After the talk, Modupe shares how answering the question, "what's the point?" can open you to more new opportunities.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Leadership isn’t about a title or position — it’s about generosity, says organizational expert Joe Davis. Drawing on his extensive experience as a people manager, he shares three essential tips for leaders to unlock the potential of their teams by listening generously, embracing vulnerability and leading with humanity — and shows how it's possible to both earn trust and drive results. After the talk, Modupe asks you to reflect on the leadership tips Joe offered and how you can make an impact.If you enjoy TED Business, become a member today! Learn more about TED Membership here.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

What if the secret to success isn’t being in the spotlight, but making everyone else around you shine? Former NBA player Shane Battier shares how his most impactful moments didn’t come from scoring points but rather from small, underrated actions that helped his team win — and why prioritizing "we" over "me" can create a lasting legacy, both on and off the court. After the talk, Modupe reflects on the power of play and team building.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Why do some countries have a seemingly endless supply of talent in certain fields? From Jamaica's sprinters to South Korea's golfers, public policy professor Anirudh Krishna explains why "talent ladders" — structured pathways to identify and nurture people's potential — are the best way to make sure everyone has the opportunity to thrive. After the talk, Modupe reiterates the importance of removing systemic barriers to level the playing field.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

What separates struggling artists from successful ones? Looking to creative geniuses like Mozart, Edison and Monet, video creator Jon Youshaei explains why aiming to be prolific — despite flops and failures along the way — is the key to unlocking your creative success. After the talk, Modupe reflects on herself as a perfectionist and how inviting others to collaborate is an opportunity to get robust insight.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Is embracing your inner teenager the key to thriving in adulthood? Neuroscientist Adriana Galván shares three powerful lessons from decades of research into adolescent brain development, exploring what teens can teach us about embracing uncertainty, challenging the status quo and taking strategic risks — all tools for a bold, brave life. After the talk, Modupe reflects on what makes teenagers special... and what you can learn from them.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Networking expert Margaux Miller offers a fresh playbook for making meaningful connections online, presenting six tips for building online relationships that emphasize quality over quantity and the importance of genuine, personalized interactions. Learn how to be more thoughtful in your approach to making new connections with practical suggestions that can fuel both personal and professional growth. After the talk, Modupe clarifies having an online presence doesn't mean you have to be an influencer with thousands of followers, it's about quality, not quantity. So send out that email sitting in your draft folder -- it could lead to a meaningful connection.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently. After the talk, Modupe urges you to be wary of "greenwashing" marketing tactics and to look to "impact washing" initiatives by doing research on a company's mission and values.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Success rarely happens in a straight line, with setbacks all but guaranteed along the way. What's the best way to recover? Leadership coach Amy Shoenthal lays out the four phases of the "setback cycle" and explains how to transform difficult moments into opportunities for reinvention and progress. After, Modupe reflects on Amy's talk and the benefits of facing existential questions -- not for despair but to be awaken to clearer possibilities.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) After the talk, Modupe reflects on how a business can find purpose beyond profit.Want to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.