Studio Marketing Secrets with John Henny

Everyone knows they need a website but are you using yours to your best advantage? I see many mistakes with music teacher sites, especially from the potential student's point of view. Is your site about you or about the student? Are you talking about what you have done (your resume) or what you can do for the student (problem-solving)? Have you designed to make browsing easy on a mobile phone? You need to make sure every step of your marketing journey leads the client to see you as the best solution to THEIR problems. In this episode, I go into the key elements you need to have on your website, and the major mistakes to avoid.    

Content marketing is THE go-to method for leading marketers. The reason? It is one of the quickest ways to both establish your authority in the marketplace as well as creating demand for your services. The key is to create valuable content that solves a problem for your potential client, leading them to seek you out above your competition. In this episode, John gives some of his best advice on how to create powerful content that will have students clamoring to study with you.

The mindset of the teacher and the marketer can be at odds. Great teachers are often humble and used to working behind the scenes. Marketing requires you to step out of your comfort zone and announce to the world just how awesome you are. In this episode, John gives his tips on adopting a marketer mindset as well as the single most important attitude to dealing with criticism.  

Understanding and using the Facebook pixel is one of the most important things you can do to get your Facebook campaigns profitable. The pixel can be confusing - what it is and what to do with it. In this episode, John breaks down how the pixel works and why you need it. Bonus link:  CLICK HERE to get the free pixel installation guide video.    

Human relationships are best when they follow a natural, unforced course that created likeability and trust. Business is no different.  If someone is too pushy, it's a "turn-off" to want to do business with them. Knowing the different types of audience temperatures is critical in your advertising.  It helps you know when to back off, and most importantly, when to ask for the sale. In this episode, John delves into each specific type and gives you specific advice on how to correctly approach each one, resulting in more sales and profit.

This is where the road gets bumpy.  Paying for ads that don't work is horribly frustrating! This is where many studio owners give up, which creates a powerful opportunity for you. By understanding the true value of a client you can create an advertising budget that is profitable. In this episode, John gives you the compelling reasons why you need to invest in yourself and your business, and how this approach created huge growth in his own studio.

A mistake often made is not understanding how a platform is being used by its audience. You can reach the same person with Facebook or Google, but they will often be in a completely different mindset when using one over the other. You need to adjust your strategy to the medium being used or you can be wasting your ad dollars. Facebook especially requires a specific approach, one that your competitors are likely missing. In this episode, John delves into how audiences use each platform and how you can tailor your approach to get maximum results from your marketing.  

The moment you open your own teaching studio or academy, you become an entrepreneur.  While this may not be the reason you got into this business, the fact remains you are now responsible for filling your schedule with students, which can be daunting. Studio Marketing Secrets is dedicated to helping you breakthrough to business success. John Henny is a well-known Los Angeles voice teacher, who also operates a thriving music academy with hundreds of students. In this podcast, John shares many of the techniques that made his academy a thriving business and the information he gives can help you do the same.