All the things we don’t know about the Club World Cup and BodyArmor’s plan for sports drink domination

With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe. There's also some discussion on the US major leagues' overseas endeavours, (25:54) with the NFL UK's general manager Henry Hodgson also dialling in to provide an update on the London games and more.

Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was highly successful or not particularly seismic. Tom Bassam is joined by Steve McCaskill and Josh Sim to get the bottom of it. We also learn what AI thinks about Steve’s sailing knowledge and discuss some of the technological innovations that are powering the upcoming America’s Cup.

So we know the Club World Cup final will be at MetLife Stadium but otherwise little else about Fifa’s new tournament. To pick holes in the plan, Tom Bassam is joined by Ed Dixon and Sam Carp, who also discuss the state of British basketball, as well as the new NHL season. Then, in part two, BodyArmor’s Tom Gargiulo takes us inside the sports drink brand’s marketing strategy.

AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McCaskill went along to the inaugural SportsPro AI event at London Stadium where they found out how sports is embracing AI, as well as how the rapidly-evolving technology is shaping the future.

The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the helm, Steve McCaskill and Josh Sim join Tom Bassam to discuss the status of the women's game in England. Also on the agenda are the ever-shifting picture in the RSN market and the proposed ATP-WTA merger. 

Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixon join Tom Bassam. Also discussed are the influence of AI in sports media and a reflection on the impact of Alex Morgan’s career.

The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and Josh Sim for a discussion on the biggest developments during the off-season. In part two (32:01) we try to figure out how and if a proper European division of the NFL would work, plus Steve McCaskill pops in to talk about AI Week.

When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current F1 season. Plus there is a bit of chat about Liberty Media's takeover of MotoGP and Adidas on the grid.

Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives running Chelsea, the Premier League club have started a second season in a row without a principal partner, but why? Tom Bassam, Sam Carp and Josh Sim seek to answer that question before also assessing a disastrous set of financial results for Warner Bros. Discovery. Then, ahead of the Paralympic Games, we hear Sam's interview with IPC president Andrew Parsons.

The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the start of the new English top-flight season. Manchester City's 115 alleged rule breaches, Everton's ongoing sale saga, the new football regulator and the potential of overseas Premier League games all get some airtime, plus there's a few customary predictions on what the next nine months has in store