Search News You Can Use - SEO Podcast with Marie Haynes podkast

Search News You Can Use - SEO Podcast with Marie Haynes

Marie Haynes

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

155 odcinki(-ów)

  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Details on Google’s June Core Update, Page Experience Update and SEO Q&A - Ep. 188

    31:56

    In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes. Links mentioned in this episode: Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Mordy Oberstein’s Twitter thread analysing needs met https://twitter.com/mordyoberstein/status/1396807728467697666?s=21 Lily Ray’s article on the update https://www.amsivedigital.com/insights/seo/winners-and-losers-of-googles-june-2021-core-update/ MHC’s book and checklist on analyzing your site in the eyes of the QRG https://www.mariehaynes.com/product/quality-raters-guidelines/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 188:
 https://www.mariehaynes.com/newsletter/episode-188-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    June 2021 Core Algorithm Update Announced, Discussing Needs Met and More SEO News - Ep. 186

    33:53

    Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers. Google’s blog post on what webmasters need to know about core updates https://developers.google.com/search/blog/2019/08/core-updates MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) https://attend.marketinglandevents.com/smx-advanced-2021/ - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Information on having the MHC team review your site in the eyes of Google’s blog post on core updates https://www.mariehaynes.com/services/site-quality-assessments/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 186:
 https://www.mariehaynes.com/newsletter/episode-186-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

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  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Significant Algorithmic Turbulence, Meeting Users Expectations and More SEO News - Ep. 185

    27:43

    Links mentioned in this episode: What the Quality Raters’ Guidelines say about scientific consensus https://www.mariehaynes.com/resources/scientific-consensus/ MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyes https://www.mariehaynes.com/product/scientific-consensus-whitepaper/ MHC’s advice on E-A-T https://www.mariehaynes.com/resources/eat/ Marie’s article on Needs Met and Understanding User Intent https://www.mariehaynes.com/understanding-user-intent/ Register for SMX Advanced (June 15-16, 2021) - Marie’s talk is: Understanding E-A-T and Quality Raters Guidelines to produce content Google wants to rank, followed by a 30 minute live Q&A  Past episodes SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 185:
 https://www.mariehaynes.com/newsletter/episode-185-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Google’s New AI Tool MUM (Multitask Unified Model), Google I/O and More SEO News - Ep. 184

    21:04

    In this episode, Marie shares her thoughts on Google’s most recent improvements to their algorithms, including the recent news out of Google I/O on MUM, an advancement that will make Google’s algorithms even better at understanding queries and content. In this episode: SERP turbulence seen May 13-15  More on Google’s blog post on core updates Info on improving E-A-T based on this blog post.  Links mentioned in this episode: Google’s blog post on core updates https://developers.google.com/search/blog/2019/08/core-updates Google’s announcement on MUM https://blog.google/products/search/introducing-mum/ MHC’s recent article with disavowing advice for 2021 https://www.mariehaynes.com/disavow-advice-2021/ Register for SMX Advanced - Marie will be speaking virtually on the QRG, E-A-T and Google algorithm updates along with a 30 minute live Q&A  https://attend.marketinglandevents.com/smx-advanced-2021/ SNYCU Past episodes https://www.mariehaynes.com/seo-newsletter/seo-podcast/ Contact MHC https://www.mariehaynes.com/contact/ Book on Unnatural Links and Manual Action Removal https://www.mariehaynes.com/product/unnatural-links-book/ Quality Raters Book https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 184:
 https://www.mariehaynes.com/newsletter/episode-184-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Unnatural Links, Manual Actions and Using the Disavow Tool in 2021 - Ep.183

    52:56

    Starting at the 11 minute mark, Marie dives deep into how MHC views the disavow tool, manual actions and backlink quality in 2021. Links mentioned in this episode: Unnatural Links – A guide to recovery (2020 version) https://www.mariehaynes.com/product/unnatural-links-book/  Hire an MHC link auditor to review your backlink profile:  https://www.mariehaynes.com/services/link-audits/ This episode corresponds with newsletter episode 183:
 https://www.mariehaynes.com/newsletter/episode-183-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Analyzing Recent Algorithm Turbulence, Google’s Webspam Report and More SEO News - Ep. 182

    40:30

    Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update Google’s blog post on what site owners should know about core updates: https://developers.google.com/search/blog/2019/08/core-updates  MHC’s Quality Raters’ Guidelines Book: https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 182:
 https://www.mariehaynes.com/newsletter/episode-182-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Digging into Searcher Intent, Product Review Discussion and More SEO News - Ep. 181

    43:10

    Links mentioned in this episode: Known and suspected Google algorithm updates: https://www.mariehaynes.com/resources/algo-changes-and-more/ Google’s blog post on the Product Reviews Update: https://developers.google.com/search/blog/2021/04/product-reviews-update MHC’s thoughts on scientific consensus and alternative health sites: https://www.mariehaynes.com/resources/scientific-consensus/ Glenn Gabe’s article on the Product Review Update: https://www.gsqi.com/marketing-blog/google-product-reviews-algorithm-update/ Mordy Oberstein’s article on the Product Review Update: https://www.searchenginejournal.com/google-product-reviews-winners-losers/403301/ MHC’s Quality Raters’ Guidelines Book: https://www.mariehaynes.com/product/quality-raters-guidelines/ This episode corresponds with newsletter episode 181:
 https://www.mariehaynes.com/newsletter/episode-181-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Additional Thoughts on Google’s Product Review Update and SEO Q&A - Ep. 180

    37:03

    In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update This episode corresponds with newsletter episode 180:
 https://www.mariehaynes.com/newsletter/episode-180-light-version/ Submit a question for the next Q&A: https://Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: https://Mariehaynes.com/newsletter
 Twitter: @Marie_Haynes - https://Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    Google’s Product Review Update, Changes to Core Web Vitals and More SEO News - Ep. 179

    51:18

    In this episode Marie discusses: What creators should know about Google’s product reviews update https://developers.google.com/search/blog/2021/04/product-reviews-update Google Has Changed Cumulative Layout Shift Metric https://www.seroundtable.com/google-cumulative-layout-shift-metric-update-31233.html Improved data filtering and comparison on Performance reports https://developers.google.com/search/blog/2021/04/performance-report-data-filtering John Mueller on disavowing old spam links https://twitter.com/Marie_Haynes/status/1380168516557537282?s=20 This episode corresponds with newsletter episode 179:
 https://www.mariehaynes.com/newsletter/episode-179-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes
  • Search News You Can Use - SEO Podcast with Marie Haynes podkast

    How Google’s Algorithms Have Changed Through the Years - Ep. 178

    31:02

    In this episode Marie discusses: Paul Haahr and Daphne Keller’s twitter thread https://twitter.com/daphnehk/status/1377665960622977027 What Is a Google Knowledge Panel and How To Get One by Jason Barnard https://www.semrush.com/blog/google-knowledge-panel/  This episode corresponds with newsletter episode 178:
 https://www.mariehaynes.com/newsletter/episode-178-light-version/ Submit a question for the next Q&A: Mariehaynes.com/qa-with-mhc/
 Subscribe to the newsletter: Mariehaynes.com/newsletter

Twitter: @Marie_Haynes - Twitter.com/Marie_Haynes

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