The evolution of Fashion in Helsinki

We dive into the new frontier of fashion in digital worlds and gaming. We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany.In this episode, we talk about:How Roblox has inspired a new generation of fashion consumersWhy brands should pay attention to this growing cybercultureHow to navigate micro trends in gaming and social mediaAnd we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress. Host: Konrad Olsson, Editor-in-chief Erik Olofsson Haavikko, Creative DirectorScandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. We will hear from:Marie Busck, Chief Sustainability Officer, Danish Fashion & TextileHeidi Svane, Head of Digital, Lifestyle & Design ClusterIn this episode, we talk about:The new Danish action plan for textiles and its role in supporting industry transformation.The importance of system-wide collaboration to drive sustainable change in fashion.Securing financial and political support to back innovation and green public procurement.How Nordic fashion brands use transparency to build trust and win customersHost:Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore.We are speaking with:Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company ResterÅsa Alvhage, Sourcing Manager, OnceMoreIn this episode, we talk about:The growing importance of textile sourcing ahead of the EU recycling mandate in 2025How the business of textile sourcing worksHow the collaboration between Rester and Oncemore startedTips for other industry players who want to get in on the actionHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND. We talk about:How e-commerce players are boosting commerce with AINew AI tools for marketing and content creationHow AI is disrupting UX/UI designOur toolkit for running scandinavianmind.comHow should brands think going forward?Hosts:Editor-in-chef Konrad Olsson and creative director Erik Olofsson Haavikko.—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August. We are hearing from:David Thunmarker, Senior Advisor, ImpulsoDaniel Di Benedetto, Regional Director Euro North, Centric SoftwareIn this episode, we talk about:The inherent problems with an analogue fashion industryHow data can help with sustainability and profitability at the same timeHow brands should operate to get the best value out of their dataWhat “data debt” is and how we can get out of itHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago. You will hear from:Teemu Kiiski, CEO, Finnish Design ShopJanni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, IittalaJukka Savolainen, Chairman, Finnish Design InfoWe talk about:The optimism around Finnish design explainedIittala’s next steps after the major brand revampWhy you should focus on your handprint rather than the footprintHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology. Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough, Threedium, and Maison de Sabré. In this episode, we talk about:How running J.Lindeberg in the US helped Erik understand the lack of data in the fashion industryWhy we need standardisation when it comes to technologiesWhat fashion brands need to do to understand tech betterHow AI can boost a fashion brandHost: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership. She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle. In this episode, we talk about: Christine’s career as a sustainability expert in the fashion industryThe challenges with implementing new technologies within fashion brandsLessons learned from working with OnceMoreHer take on the upcoming EU regulationsThis is the third episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We are reporting from the quintessential Norwegian fashion event that took place last week. We will hear from:David Wilkinson, Executive Director, Steen & StrømAnette Miwa Dimmen, founder, AWANT-Michael and Alexander Helle, co-founders, Norwegian RainJonas Vebner, Project Manager, Munch LiveWe talk about:Using a pandemic to elevate a business modelCreating a meeting point between art and fashionUsing technology to create newness in a new wayHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month. We talk about:The current state of the global fashion and luxury marketLessons learned from running The State of Fashion report for eight yearsAnd his upcoming book, Future of FashionHosted by Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.