Workshopping gen AI creativity III - with Barb Mosher Zinck

After Jon Reed and Brian Sommer taped their Oracle CloudWorld and SuiteWorld review, they stuck around for a ten minute podcast on the dark side of HR tech, a preview of Brian Sommer's upcoming HR tech presentations.

Is it possible to manage two combined show reviews for Oracle CloudWorld and NetSuite SuiteWorld - without any help from AI agents or digital avatars. On the final evening of the final day, Jon Reed and podcast partner in tarmac crime Brian Sommer give it their best. With a tasty dinner awaiting them, Jon and Brian consulted their notes - and very different conference schedules - to give you a combined view of the hot issues and themes. There was a lot more show than we could handle in 30 minutes, but this should get you started. Note: after this we taped a short ten minute companion podcast on the dark side of HR tech.

AI is purported to have an outsized impact on application areas like ERP - but is that true in practice? And what about the overall view of digital transformation? Bring your best and/or snarkiest questions for Eric Kimberling of Third Stage Consulting. Eric is fielding these topics firsthand from customers; let's find out what he's learned so far, and see if we can de-hype the tech a bit - and find the viable use cases. Note: if you like uncensored, unscripted enterprise content without ads or sponsors, consider giving me a strong rating on your favorite podcast service, thanks!

Yep, it's time! Bring your top picks and savviest/snarkest commentary to our Enterprise Month in Review show on Friday. I'll be joined as always by co-host Brian "Brain" Sommer - special guest Bonnie Duncan Tinder will join us also, where we will discuss upcoming presentations and data on "The dark side of HR" and "The dark side of HR services." Brian and I will also share our picks and underrated stories of the month, as well as a fail or two. Should be a good one, with major cloud HR events right around the corner. Update: Meg Bear also crashed the show at the 45:00 mark to give her take on the state of enterprise HR, as Brian regaled us with his ill-fated attempt to re-apply for a job at a company where he once held a major role. Note: to see the slides, check the video replay on my YouTube channel at youtube.com/jonathanwreed.

Before everyone gets into trouble at fall events, it's time to bear down on enterprise video and media, and look at where brands are getting it wrong - and right. Paul Greenberg and Brent Leary of PPN/CRM Playaz, the recipients of my informal enterprise video award, have lived the highs and lows of audience engagement with video - time to put them in the chair with your questions. This blowout edition will also include surprise mystery guests! (Thomas Wieberneit of CRMKonvos, another enterprise video finalist, will join for the post-game analysis and podcast wrap at the 30:00 mark). Note: by the time we finished this video, I think we had boiled down a bunch of key takeaways for getting enterprise media right.

This one started as a soloflight, but the timing was good for Constellation's Liz Miller to crash the show as only she can do, and take a Google-cookie-backtrack victory lap, and make sense of the gen AI creativity debate from a CMO/marketing angle. There is a bit of a without-a-net vibe here until Liz shows up at the 11:00, but I recommend tracking this from the beginning to hear the context of the article on AI, creativity and job impact we will discuss. The podcast starts with the introduction of an important piece on gen AI and impact on creative jobs by journalism Brian Merchant. As I originally pitched the show: "One more notable article on gen AI creativity came out that we need to break down. I may get a couple guests to crash this session. Feel free to join and have your cam ready, maybe you'll be one of them." Stay to the end and get a cameo from Brent Leary as well, he goes off on Google's moves before heading into his own broadcast...

Yep, it's time. Join me and Brian Sommer for this month's highs and lows of the enterprise. Our special guest will be Lawson Abinanti, who has some tough love for BI vendors on how their messaging falls short. We'll probably push into some FP&A and AI talk as well. What do customers really need from their BI and data vendors? As always bring your savviest comments and sharp wit. Note: you can see the slide deck on the YouTube replay at: https://www.youtube.com/live/AEvI7vnsCTk.

SAP's "clean core" mantra raises enough questions to earn its own podcast. So, in the aftermath of SAP Sapphire and ASUG's Annual Conference, Josh Greenbaum and ASUG CEO Geoff Scott join Jon Reed again. We start with the open questions each of us are pursuing after the show. Then we shift into the SAP clean core discussion: is clean core marketing/sales hype, or a way of achieving deeper customer value from SAP? Scott reveals fresh data from ASUG on customer views, and Reed asks the guys to react to recent blog posts from SAP, as well as the clean core partner certification. We wrap with the question: where should SAP customers take this from here?

In the final segment (for now) of our Workshopping Generative AI creativity series, Barb Mosher Zinck joins the show to reveal what she sees as a practioner - and as diginomica's lead digital marketing writer. This is Zinck's first time appearing on Jon's show, but the two have debated content strategy for years, resulting in Jon's longer dbook on informed B2B buyers (which Zinck edited). Today, Zinck joins the live show to elaborate on her notable blog post, "Is content creation the best use for generative AI in marketing?" After discovering that Twitter/X borked the live stream, Jon breaks down what he's learned on gen AI and creativity to date, and a discussion of the lessons behind Barb's blog post ensues. You can see the post at: https://diginomica.com/content-creation-best-use-generative-ai-marketing.

After taping a Sage analyst event podcast review in Atlanta, Jon Reed and Brian Sommer jumped right into a shorter companion podcast on a hot event topic: CFO dilemmas. Are CFOs able to own business growth? Are they truly moving past admin, or is this is the same admin versus strategy dilemma that has plagued finance leaders for decades? Can AI make a dent here? Are there any relevant AI for finance use cases?