SaaS Marketing Weekly

DescriptionRyan delves into the world of retargeting ads, explaining their significance in scaling SaaS businesses. He outlines a four-step approach to retargeting, emphasising the importance of understanding customer awareness levels and tailoring ads accordingly. Ryan also shares practical examples and insights on how to implement these strategies effectively.TakeawaysRetargeting ads are essential for scaling SaaS businesses.Problem-aware ads should target cold audiences to build awareness.Solution-aware ads introduce your product to engaged users.Vendor-aware ads leverage social proof to encourage leads.Most-aware ads are direct calls to action for conversions.Retargeting ads can significantly speed up growth for startups.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

Rocket SaaS just hit £100k MRR! In this episode, Ryan explains the top 5 reasons why we achieved this and outlines how you can implement this into your business to achieve the same result. TakeawaysDemand generation and content marketing are crucial for scaling a business. By creating educational thought leadership content, businesses can reach the 95% of their target audience who are not yet in the buying mindset.Retargeting ads can fuel demand generation efforts by targeting engaged audiences with relevant content. This helps build brand awareness and keeps the business top of mind for potential customers.An email newsletter can be a powerful tool for building relationships with prospects and customers. By providing valuable, educational content on a regular basis, businesses can establish themselves as experts in their industry.Customer service plays a vital role in reducing churn and keeping customers happy. By improving communication, providing detailed reporting, and listening to customer feedback, businesses can increase customer satisfaction and retention.Hiring an amazing team is essential for scaling a business. By focusing on cultural fit and creating processes and standard operating procedures, businesses can ensure that their team is aligned and efficient.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

Ryan outlines five steps to convert free trial users into paying customers for SaaS businesses: improve onboarding, use targeted emails, leverage in-app messages, offer strong support, and create urgency with incentives. He stresses the importance of personalisation, gamification, and delivering value.TakeawaysCreating a seamless onboarding experience is crucial for converting free trial users into paid users.Implementing effective email sequences can help nurture and guide users towards upgrading to a paid plan.Using in-app messages and notifications, such as progress bars and personalised prompts, can increase user engagement and encourage upgrades.Offering exceptional customer support, including personalised emails and chatbots, can address user concerns and build trust.Creating a sense of urgency and offering incentives, such as limited-time discounts, can motivate users to upgrade.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

The buyer journey pyramid divides audiences into four stages: buying now (3%), information gathering (17%), problem aware (20%), and not problem aware (60%). Most companies target only the top two, missing 80% of potential customers. To reach all stages, create tailored content: case studies for buyers, comparisons for info gatherers, educational content for the problem-awareTakeawaysThe buyer journey pyramid divides the target audience into four sections: buying now, information gathering, problem aware, and not problem aware.Most companies only target the top two sections, missing out on 80% of their target audience.To effectively target all four sections, create tailored content for each stage of the buyer journey.For those buying now, focus on case studies and demos. For information gathering, use competitor comparison campaigns. For problem aware, educate them on the problem and provide solutions. For not problem aware, create content that highlights the problem and introduces your solution.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

DescriptionRyan discusses the pros and cons of hiring a marketing person in-house versus hiring an external marketing agency for SaaS companies. He highlights key factors to consider, including cost, training, time to hit the ground running, expertise, and additional expenses. TakeawaysHiring a marketing person in-house will result in salaries ranging from £47,000 to £80,000 per year, while agency costs vary widely. Issues with training in-house hires. Time to acclimate to the company culture and develop new processes.Taxes, holiday pay, and sick pay.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

DescriptionRyan shares a clever hack to book an extra 10 sales calls per month. He explains the importance of tapping into the prospect's mindset at the right time to increase conversions. Ryan provides a step-by-step breakdown of the math behind this hack.TakeawaysTapping into the prospect's mindset at the right time can significantly increase conversions.Why this funnel is more effective in generating sales calls than marketing the sales call directlyAn example conversion count from a $1500 ad spend Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

DescriptionIn this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.TakeawaysCommon mistakes with testimonials include being too broad or generic and not using them enough.When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.Create both long and short versions of testimonials for different marketing purposes.An example of a company that uses testimonials brilliantly.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

When SaaS companies don’t get leads from their ad campaigns, they usually blame the ads or targeting. However, the most common issue is often the landing page. In this episode of SaaS Marketing Weekly, Ryan outlines the key elements to make a high-converting SaaS landing page: navigation, design, structure, messaging, and what tech to use. TakeawaysShould you keep or remove the navigation?How do you create a hero banner and header that grabs attention?What sections you must include in your landing page? How to create messaging to keep people scrolling How Slack display their software on their landing pagesJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

Ryan discusses the importance of messaging for B2B SaaS startups. He highlights the main problems he sees with SaaS companies' messaging and provides strategies to fix them. TakeawaysMessaging is a critical aspect of B2B SaaS marketing and can make or break a startup.Avoid talking about yourself too much and focus on the customer and their benefits.Break down large paragraphs of text into bite-sized chunks using bullet points and icons.Be specific and clear in your messaging, avoiding vague and unspecific statements.Create a messaging matrix to align pain points, solutions, and messages.Use effective hooks, such as benefits-driven, question-based, statistic-based, and social proof hooks, to engage the audience.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

Ryan outlines the 5 steps to creating the ultimate competitor comparison campaign to win new clients or steal them from your competitors. He explores the different levels of aggressiveness in these campaigns and provides examples of brands that have successfully implemented them. He also shares tips on what to include in competitor comparison campaigns, such as comparing customer service, pricing, features, and leveraging negative reviews. Ryan concludes by discussing various marketing strategies on how and where to find your competitor's customers and how to promote these campaigns, including Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.TakeawaysCompetitor comparison campaigns can be a great way to target audiences who are not using any provider or are unhappy with their current provider.The level of aggressiveness in these campaigns can vary, from not mentioning competitors at all to directly comparing and criticising them.Specifically what content you need to create in your comparison campaigns.How to find competitor’s customers.Marketing strategies for promoting these campaigns include Google Ads, social media ads, LinkedIn DMs, and cold email campaigns.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]