Hosts Jessica Rhodes and Margy Feldhuhn are the dynamic duo who run Interview Connections, the first and leading podcast booking agency. In this podcast, Jessica and Margy teach listeners how to get booked on podcasts as a guest, how to be a great podcast host and leverage the power of podcast interviews to grow your business. To learn more about their company, go to InterviewConnections.com or join their free Facebook group, Guest Expert Profit Lab at InterviewConnections.com/Group
Don't Make a Vision Board
8:33On today's episode of Monetize the Mic, Margy and Jess are talking about why you shouldn't make a vision board...because you should make a presence board instead. For some people, vision boards are helpful to guide you towards your future, but it's also helpful to be grateful for all the things you have now and everything you've accomplished thus far. If you're more future-focused, making a presence board can be the grounding you need. Email us your presence board to support[at]interviewconnections.com
Does Your CTA Need a Facelift?
11:52On today's episode of Monetize the Mic, Jess and Margy talk about how to improve your call to action. The call to action is how you convert the audience of the show into clients, so you want to be intentional when creating their journey from listener to client. Mia Hewett - Business coach has closed over $52k in high ticket sales from listeners who heard her on podcasts. Again, these are leads who come NOT needing a ton of nurture. They come ready to buy. -Hosts will give you an opportunity to share with the listeners how they can connect with you online after the interview -This is your opportunity to share your call to action -Your CTA MUST: Be Free (or extremely low priced, like a book) Be ONE THING (not a menu of options or a list of all your social media handles) Be valuable to the listeners Be the next intentional stop on the journey a client makes from when they first hear about you, to when they become your client BE DIRECTIVE IN YOUR DELIVERY Simple CTAs that work -Consult Call Mark Willis has closed 32 new clients from podcasts! After his podcast interview, his CTA is inviting listeners to schedule a free consultation. From those consults, he’s converted dozens of high end long term clients resulting. -Free Book or Chapter Client Chris Prefontaine offers his book for free on podcast interviews, and 50% of those who receive the book convert to Chris's program! -Facebook Group Here at Interview Connections, we send people to our Facebook group, Guest Expert Profit Lab. We offer free valuable information to group members, and are able to nurture and educate leads about our services! A Quiz Client Stacey Brown Randall sends leads to her Referral Ninja quiz! She says that quizzes are easy and engaging because the quiz taker is taking action while answering the questions. You are able to customize their results which allows the quiz taker to know where they are starting from which connects them to learning more from you! Audit your current call to action? Is it free or very low dollar? Is it easy to spell and remember? Is it clear and concise? Are you delivering it with confidence? Are you sending the listener somewhere where you are moving them through your funnel?
Closing High Ticket Sales Outside of Launches
15:48On today's episode of Monetize the Mic, Jess and Margy discuss how you can close high ticket sales outside of a launch by guesting on podcasts. Your interviews will help you develop high trust with podcast audiences and you will be able to leverage your relationship with the hosts who interview you and chances are, they'll sign up to be your client. You'll need a lot fewer touch points to close someone who hears you on a podcast and when you focus on your energy and mindset, you will naturally be in a state of providing value and abundance and this will translate into sales.
What Success Looks Like with Podcast Guesting
17:10On today’s episode, of Monetize the Mic, we’re answering the frequently asked question: What does success look like with podcast guesting? After establishing who this strategy is and isn't for, Margy and Jess go over the measures of success in the podcast guesting strategy including listeners getting value from what you shared, creating relationships with the hosts that interview you, and more!
Delivering a Brand Strengthening Interview
23:16On today's episode of Monetize the Mic, Jess and Margy are talking about how to deliver a brand strengthening podcast interview so you can skyrocket your visibility (because you don't have a brand if nobody knows who you are). There is a difference between building a business and building a brand and you should establish both. And building a brand isn't just about colors and logos, it's about the storytelling behind it. And that storytelling starts on your podcast interviews. Margy gives some great tips and strategies for how to be brave, get out there, and get stronger as you go.
17 Tips for Maximizing Your Experience and Results as a Podcast Guest
10:10Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On today's episode of Monetize the Mic, Jess shares 17 tips for maximum success as a podcast guest: Respond to the host and express your gratitude! Connect with the host on social media Listen to their podcast and leave an honest review Share about getting booked on social media Research who the host is, who their audience is Be camera-ready Use a microphone and a ring light Restart your computer Get water Schedule in buffer time Ask the host green room questions Over-deliver value Share stories Give a great CTA Chat with the host in the green room after the show Show about your interview after it goes live Repurpose the interview into social media content
Increasing Your Profit with Melissa Houston
26:34Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On today's episode of Monetize the Mic, Jess and Margy are talking with Interview Connections client, Melissa Houston. Melissa Houston is a CPA, a Financial Strategist for CEOs, a columnist at Forbes.com, and the host of The Business Society podcast. Melissa helps successful business owners increase their profit margins without having to increase revenue so that they keep more money in their pocket while increasing their personal wealth. In this episode, Melissa talks about profit vs revenue, personal vs business finance separation, why your business needs a reserve of cash, coming out of debt, and gives her top money management tips for scaling a business. Connect with Melissa at melissahoustoncpa.com and check out her show, The Business Society Podcast.
Leveraging Joint Venture Opportunities with Podcast Hosts with Mark Willis
30:40Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this episode of Monetize the Mic, we replay a session of our Virtual Conference featuring a conversation with Mark Willis. Mark discusses how he didn't want to be away from his family and pour thousands of dollars into speaking events that didn't convert, so he began podcast guesting and it has definitely helped him with his number one goal for sanity. He also talks about his call to action and relationship building with podcast hosts, joint venture opportunities, and how to add more value to a show's community. Connect with Mark at lakegrowth.com
Show Research and Criteria with Gabby McCauley
36:56On this episode of Monetize the Mic, Interview Connections' own Riley Baez-Bradway interviews the head of the IC Show Research department, Gabby McCauley, about show research, one sheets, and how to create show research criteria that hits a client's goals perfectly. Interested in working with us? Head over to interviewconnections.com or drop Riley a line: riley at interviewconnections.com
Strategies for Building Your Online Community with Ana Raynes
46:31Jess and Margy are the co-owners of Interview Connections, the first and leading podcast booking agency. This is the podcast to teach you how to transform your business and life with the power of visibility and strategy! On this episode of Monetize the Mic, we replay a session of our Virtual Conference featuring a conversation with Ana Raynes. Ana discusses how her background in the fashion industry led to her becoming a part of the agency world and how establishing yourself as an authority in your industry (with SEO and podcast guesting) can lead to you building an online community. Check out Ana's website: simplifiedimpact.com and connect with Ana on Instagram @_anamariaraynes