Mastering Paid Ads for Physical Therapy: Will Boyd on What Works Now

Physical therapists — ever wonder how to get more referrals without begging for them? Dr. Jeremy Sutton cracked the code by launching a local podcast that tripled his patient volume. In this episode, he breaks down how he booked physician interviews, bypassed gatekeepers, and turned 13 of 17 leads into paying patients in a single month. This isn’t theory — it’s working right now in his Louisiana-based practice.✅ Learn how to use podcasting as your new referral strategy ✅ Hear how he partners with concierge doctors for real results ✅ Explore the use of shockwave therapy and media to boost local trust ✅ Why "being everywhere locally" beats paid ads when done rightDr. Jeremy Sutton Instagram: @healthySBC YouTube: HealthySBC

Nicole and Stephanie, aka The Note Ninjas, are an OT and PT duo teaching therapists how to cut documentation time without cutting corners. In this episode, they join Jimmy to talk about their personal breaking points, how they created a better way to document, and why creative treatment doesn’t have to come at the cost of defensibility or compliance.They also preview their upcoming CEU-approved virtual summit, where therapists will walk away with actionable documentation strategies and treatment ideas that actually help real humans.

Physical therapists often shy away from clinic retail, fearing they’ll come off as "salesy." Paul Timko from Stop Pain Clinical joins us to explain why selling isn't sleazy — it's smart. Paul shares how smart retail strategies improve patient care, strengthen home exercise compliance, and even grow your clinic’s revenue. Plus, learn about his Clinic Retail Mastermind and how it’s helping PTs nationwide level up without selling out.In This Episode:Why PTs resist retail — and why they shouldn'tReal examples of retail boosting outcomesEasy ways to start offering products ethicallyWhat the Clinic Retail Mastermind is and how to joinWhy creativity is your clinic's superpowerResources:Learn more about the Clinic Retail Mastermind: https://stopa.in/mastermindContact Paul Timko: (440) 396-4361 (text or call)Learn more about Stop Pain Clinical: stopa.inConnect with PT Pintcast:Subscribe on Apple PodcastsFollow on SpotifySubscribe to PT Pintcast on YouTubeFollow Jimmy on LinkedInInstagram: @ptpintcastWebsite: ptpintcast.com

What if Nike built a PT clinic? In this episode, we dive into real-world strategies physical therapists can steal right now to future-proof their businesses — from discreet fall recovery services to hybrid fitness models that compete with OrangeTheory and CrossFit. Learn how to position your clinic to capture the community, culture, and continuity that keeps patients AND members coming back.

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.

On this episode of PT Pintcast, we hit the road — literally — with Matt Jurek, a PT who’s turned his passion for travel and tech into a remote-first consulting business. From full-time RV living to building RTM programs for clinics nationwide, Matt walks us through the how, why, and what’s next in Remote Therapeutic Monitoring.

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren’t right for everyone, and how understanding your true workstyle can completely change your career trajectory. Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

In this episode, we break down a real-world clinic owner's struggles with debt, cash flow, staffing, and the "limbo" between being a solo PT and scaling a true business. Learn why adding a business partner is not a quick fix, how profit must come before partnerships, and how focusing on high-profit, low-stress services can save your clinic.What you'll learn:Why many PTs stay stuck in "not profitable enough" modeTactical steps to outsource, automate, and eliminate busyworkHow to create urgent marketing copy that drives real actionWhy less (not more) is often the answer in growing your clinicResources Mentioned:Six Types of Working Genius (Patrick Lencioni): https://www.workinggenius.com/Uncaged Clinicians Facebook GroupIdeas for launching Golf Simulator Membership ProgramsConnect with Us:Apple Podcasts: PT PintcastSpotify: PT PintcastWebsite: ptpintcast.comYouTube: @PTPintcast