Episode 157: Aligning Pricing with Value in the Technology Space: Insights from Jean-Manuel Izaret of Boston Consulting Group

7.02.2024

Product Thinking

0:00

51:19

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Jean-Manuel Izaret, Global Leader of Marketing, Sales, and Pricing Practice at Boston Consulting Group. Join them as they discuss strategic pricing and its importance in the technology industry. They explore different pricing models and strategies, including segmenting users and offering different pricing options based on the value received. They also touch upon the challenges of pricing AI models and the concept of fairness in pricing.

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Episode 157: Aligning Pricing with Value in the Technology Space: Insights from Jean-Manuel Izaret of Boston Consulting Group

Product Thinking

Więcej odcinków z kanału "Product Thinking"

Episode 170: Unlocking the Future with the Power of Alignment with Margaret Jastrebski, SVP of Product at Tegus

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Episode 168: Cutting the Fat after a Crisis with Alex Wattrelos, Previous CPO of Sunday

Episode 167: How to Use More Than 10% of Your Company's Brain with Aaron Smith, Chief Product Officer

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