Counterintutive Wisdom from LegalZoom's Founder

Brian Lee cofounded LegalZoom, ShoeDazzle, Honest Company, and now Arena Club, and he believes a lot of conventional business wisdom is backward. Here, he shares the hidden path to founder success.

Removery had a problem: It wanted to rapidly expand and become the world's largest tattoo removal company, but it couldn't find enough tattoo removal specialists to hire. So it built a system to create its ideal employees. Here's a lesson for anyone looking to hire the right people. Removery COO Jo Kelton explains.

Are you prepared to sell your business? Even if a sale is many years away, you should start planning now — and avoid the common mistakes that devalue many other businesses. CLA managing principal of industry Brandon Knight explains why not all businesses are sellable, why you need to build a leadership team, and why it's so important to look at your impact beyond your business. This episode is brought to you by CLA — CliftonLarsonAllen LLP. See how CLA can help you, your family, and your employees prepare for the seamless transition of your business. Visit CLAconnect.com

Does self-promotion make you uncomfortable? You need to start — because if you don't talk yourself up, nobody else will! On today's episode, I offer my four rules of self-promotion, four ways to talk yourself up if you're afraid to do it, and then how to handle the inevidable haters. These are all tips from my newsletter, One Thing Better.

David Walker is the Founder of iCell Consulting LLC, a consulting firm specializing in telecommunications analysis. After a successful career in telecommunications, David decided to start the business by pursuing his skill of analyzing telephone records. Working with multiple telecommunications companies, David has helped solve over 200 criminal cases, bringing him across the country over the last decade. Listen to the Side Hustle to Small Business podcast on Apple Podcasts or Spotify, or visit: entm.ag/hiscox

Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Here, HiBall cofounder Dan Craytor explains what happened.

Want to become a keynote speaker, but you're not sure how to get on stage and get paid? Katrina Mitchell has advice. She's the founder of Franchise Speakers, an agency that books speakers for franchise events, and shares how speakers can find their niche, develop their product, and start making money.

Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's familiar to scientists but less so to businesspeople. Today, he explains. Saul also writes about this in his new book Third Millennium Thinking.

Entrepreneurs often take on too much, so when should you say "yes" to something new? I talk about that with best-selling author Dan Heath, a busy guy who took on a new project, a great podcast called What It's Like To Be... In this episode, we discuss how to evaluate new ideas, which are worth committing to, and how to know if they're truly valuable.

We often take on too much, desire too much, or feel stuck between different paths. How can we navigate it? Social psychology professor Tessa West, author of the new book Job Therapy, helps us make sense of our complex paths — and our often complex relationship with work.