In this episode of Pricing College - Aidan and Joanna discuss the common psychological scenario - where the seller says thank you - and sometimes in a B2B environment - the procurement team almost seek to grandstand over the seller.
Does the seller view the customer as a boss? Is there a power dynamic at play here? What can we learn from a pricing perspective?
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Episode #0087 - We take a look at pricing and the murky world of cigarettes
21:56In this episode of Pricing College - we take a look at the world of cigarettes and ask what the Marlboro man can tell us about marketing now he is basically banned. We look at the tax collection role cigarette companies now play.
Episode #0086 - Will subsidies boost demand for domestic tourism?
17:12In this episode of Pricing College - we discuss the new Aussie Federal Government plan to boost domestic tourism by subsidising flights by 50%. We discuss is price the major driver of tourism nowadays in a post Covid world - or is it the rationale expectation that your vacation will be ruined by State Governments locking down cities and closing borders willy nilly.
Episode #0085 - What does a cashless society mean for pricing?
17:41In this episode of Pricing College - we discuss what impact a cashless society will have on pricing. Will it mean less focus on budgets and costs, will people spend more or less - and what businesses and industries stand to benefit.
Episode #0084 - Why do so many companies ignore value based pricing?
11:58In this episode of Pricing College - we discuss why so many companies do not practise or invest in value based pricing. We discuss that value based pricing is difficult but very rewarding - and explain that many companies are not developed enough to truly pursue this systematic approach.
Episode #0083 - The future of the recorded music industry
23:47In this episode of Pricing College - we look at the recorded music industry and the pricing model. We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era. What can bands and artists do?
Episode #0082 - Cruise pricing strategy in 2021
18:52In the first episode of 2021 - we discuss cruise ship promotions in early 2021. Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful - and if you do - will it be the way you remember? Aidan and Joanna discuss promotions, overbooking, revenue management and if people are just buying a bit of sunshine!
Episode #0081 - What has pricing to do with house prices?
9:56In this episode of Pricing College we stray into an area we do not look at - asset pricing. House prices are one thing most people have a view on. We discuss how changing interest rates - really reflect lifetime cost of ownership and payment terms - and what value based pricing can tell us about it.
Episode #0080 - Is the one who pays the boss?
10:10In this episode of Pricing College - Aidan and Joanna discuss the common psychological scenario - where the seller says thank you - and sometimes in a B2B environment - the procurement team almost seek to grandstand over the seller. Does the seller view the customer as a boss? Is there a power dynamic at play here? What can we learn from a pricing perspective?
Episode #0079 - Can Unbundling Go To Far?
11:06In this episode of Pricing College we ask has unbundling gone too far. We discuss the travel and hotel industry - and give the example of Ryanair. Unbundling can be a great strategy for segmentation - but sometimes we just want the full service!
Episode #0078 - We discuss supermarket promotions
9:35In this episode of Pricing College - we discuss how supermarket promotions work - and what suppliers need to know. Is your brand benefitting or being impacted by a promotion from the supermarket? How do promotions impact volume and sales and of course profit?