Pricing College Podcast podkast

Episode #0080 - Is the one who pays the boss?

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In this episode of Pricing College - Aidan and Joanna discuss the common psychological scenario - where the seller says thank you - and sometimes in a B2B environment - the procurement team almost seek to grandstand over the seller.

 

Does the seller view the customer as a boss? Is there a power dynamic at play here? What can we learn from a pricing perspective?

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