S5E5 - How to Boost SaaS Sales with Virtual Events With Michael Tucker

We can all agree that creating a startup is hard but there is an easier way to become an entrepreneur with a much higher probability of success. In this episode of the Payback Time Podcast, Sean's guest Andre Laplume breaks down 5 reasons why a spinout is better than a startup. Andre Laplume is a Professor at the Ted Rogers School of Management and author of the bestselling book 'Spinout Ventures'. Starting a new business is undeniably challenging, requiring immense effort, dedication, and often a bit of luck. However, spin-out ventures provide an alternative path to entrepreneurship with a higher probability of success. They involve transforming an idea already developed within an existing organization into a separate, standalone business. This approach offers several advantages over traditional startups, making it a compelling option for aspiring entrepreneur Key Timecodes (00:35) - Show intro and background history (01:28) - Deeper into his career journey (04:39) - Understanding the spin-out venture definition (07:26) - Deeper into his business model (08:40) - Why spin-outs can be more successful than new startups (11:46) - Commercial break (TYKR mobile app) (12:28) - What an entrepreneur need to know to run that type of business (15:56) - How spin-out founders can work together with other companies (19:42) - Where spin-outs can find funding (22:42) - What are the benefits for the parent companies (26:11) - Guest hot tips (28:45) - One more key takeaway from the guest (34:15) - Guest contacts

Have you ever wondered how businesses keep up with the digital age's rapid pace? In today's fast-moving world, enhancing efficiency, boosting engagement, and driving revenue are top priorities for companies. One groundbreaking solution gaining momentum is the integration of artificial intelligence (AI) into marketing strategies. AI's ability to analyze vast amounts of data and provide actionable insights is transforming how businesses approach content creation, lead generation, and customer engagement. In this exciting episode of the Payback Time Podcast, host Sean Tepper sits down with Gen Furukawa, Founder of SuperMarketers, to discuss strategies on how to create highly marketable blog posts, lead magnets, and email templates using ChatGPT. Key Timecodes (00:34) - Show intro and background history (03:20) - Deeper into his career journey (05:30) - Understanding his business model (07:37) - Deeper into his AI strategies (13:51) - Understanding his AI marketing tactics (21:01) - How he uses AI to optimize e-mail (23:21) - Commercial break (TYKR mobile app) (27:41) - How AI can help business tactics (30:49) - Guest hot tips (35:45) - How AI can make our work more efficient (40:55) - Guest contacts

What are the 9 B2B Sales Tips? If you're looking to improve your B2B SaaS sales skills, this episode is a must-listen. On the Payback Time Podcast, Sean's next guest breaks down 9 sales tips aimed at enhancing your contract closures. One tip focuses on stopping discounts for your services, while another explores the impact of artificial intelligence and whether AI will replace salespeople. Richard Harris founder of The Harris Consulting Group, delves into effective B2B sales strategies that truly deliver results. Harris's approach, rooted in both experience and innovative thinking, addresses common pitfalls and provides actionable solutions. Key Timecodes (00:36) - Show intro and background history (01:29) - Deeper into his career journey (03:17) - Understanding his business strategies (07:46) - Deeper into his sales philosophy (07:52) - Deeper into his ROI conversion strategies (14:26) - Commercial break (TYKR mobile app) (15:07) - How to stop over discounting (19:54) - How to bring humanity back into sales (23:02) - Deeper into his tactical approaches (29:57) - How AI can not replace salespeople (33:42) - Guest hot tips (37:03) - A key takeaway from the guest (42:49) - Guest contacts

What are some of the VC Red Flags to look out for? Looking to raise capital for your startup? In our next episode of the Payback Time Podcast, we delve into essential insights with Nathaniel Harding, a seasoned venture capitalist and co-founder of Cortado Ventures. He breaks down crucial aspects including 5 green flags, 5 red flags, top questions you should ask, and his experiences investing alongside celebrities like Leonardo DiCaprio. Key Timecodes (00:37) - Show intro and background history (01:14) - Deeper into his career journey (05:03) - Understanding his business strategies (07:05) - Deeper into his customer focus philosophy (07:52) - What are the green flags he look for from founders (09:05) - What are the red flags he look for from founders (11:16) - Examples of his big losses in the last 4 years (13:37) - Working with celebrities in this market (14:58) - Examples of his big wins in the last 4 years (19:29) - Commercial break (TYKR) (20:18) - Deeper into his tactical strategies starting a business (23:07) - What are the key actions before reaching out to a VC (25:50) - What type of questions he want to listen from a founder (28:02) - Guest hot tips (29:42) - A key takeaway from the guest (34:15) - Guest contacts

In this episode of the Payback Time podcast, host Sean sits down with Dan Jourdan, a seasoned entrepreneur renowned for his success in building and selling multiple businesses. Dan's diverse entrepreneurial journey began in Brooklyn, New York, spanning ventures from a butcher shop to a staffing company. His experiences provide a unique perspective on sales and business growth, emphasizing the critical task of acquiring new customers as the lifeblood of any successful enterprise. Key Timecodes (00:33) - Show intro and background history (03:31) - Deeper into his career journey (04:17) - Understanding his business strategies (07:05) - Deeper into his customer focus philosophy (15:32) - How to avoid entering a business comfort zone (19:44) - Commercial break (TYKR) (20:23) - Deeper into his tactical sales strategies (28:24) - The 4 reasons people buy (25:02) - A bit about his numbers (33:07) - Guest hot tips (39:13) - A key takeaway from the guest (48:34) - Guest contacts

Sales and marketing don’t have to be complicated. In this episode, my guest breaks down 8 marketing tips they’ve used to help grow the company to 8 figures. Starting and scaling a B2B consulting business demands strategic vision, unwavering effort, and the agility to navigate shifting market landscapes. In this episode of Payback Time Podcast, Alex Ladd, founder of Mindstream Analytics, shared his journey from inception to scaling his company to generate millions in revenue.  Key Timecode (00:29) - Show intro and background history (03:11) - Deeper into his career journey (04:17) - Understanding his business (07:05) - Understanding his marketing and sales strategies (12:50) - Deeper into his sales and marketing philosophy (17:02) - How to use SEO as a marketing approach (22:31) - Commercial break (TYKR) (23:09) - Deeper into his tactical strategies of SEO (29:34) - How many words he recommends as a tactical approach for SEO (25:02) - A bit about his numbers (31:22) - Guest hot tips (33:31) - A key takeaway from the guest (39:34) - Guest contacts

What are the top 15 SEO tactics for SaaS businesses? In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads. Key Timecodes (00:35) - Show intro and background history (07:12) - Deeper into his pricing journey background (10:04) - Understanding his SEO business strategies (14:01) - Commercial break (TYKR) (22:53) - Deeper into his technical strategies for entrepreneurs (29:34) - How many words he recommends as a tactical approach for SEO (31:24) - Understanding his video strategy (32:53) - A bit about AI in search engines (36:03) - How to deal with competition (37:47) - Guest hot tips (41:28) - A key takeaway from the guest (47:17) - Guest contacts

In this latest Payback Time podcast episode, host Sean engages with pricing strategist Per Sjofors to uncover the secrets of effective product pricing. Per, who is the author of the best-seller book The Price Whisperer: A Holistic Approach to Pricing Power, is leveraging his extensive background in engineering and business, has guided countless companies in perfecting their pricing strategies. With insights from his tenure as CEO and advisor to nearly 1,000 firms, Per outlines four essential steps to mastering product pricing. Tune in to explore actionable strategies for pricing your product right with Per Sjofors. Key Timecodes (00:34) - Show intro and background history (07:44) - Deeper into his pricing journey background (14:57) - How to be more objective and avoid price testing (19:30) - A bit about price anchoring (22:14) - Commercial break (TYKR) (22:53) - Deeper into his business strategies (27:38) - How too many product options can ruin you strategy (28:48) - Guest hot tips (29:49) - A key takeaway from the guest (34:49) - Guest contacts and a bit about his book

In the latest episode of Payback Time Podcast, show host Sean Tepper dives into an exclusive conversation with Kyle Kuderewski, the entrepreneurial mastermind behind a revolutionary private equity firm that's rewriting the rules of business sales and investment. Imagine selling your startup and simultaneously creating a recurring revenue stream for eager investors — that’s the game-changing model Kyle has perfected. Whether you're an entrepreneur ready to scale new heights, an aspiring business owner looking for insider tips, or an investor seeking lucrative opportunities, this episode is brimming with invaluable insights and actionable strategies.  Kyle has a unique journey from a corporate engineer to a visionary investor. Learn how his innovative approach can transform your business and investment portfolio.

This episode is brought to you by ⁠⁠⁠⁠⁠Leadfeeder⁠⁠⁠⁠⁠. With ⁠⁠Leadfeeder⁠⁠, you can find out which companies are visiting your site and turn them into valuable leads for your business. In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple. In the ever-evolving world of e-commerce, building a successful brand is a challenging yet rewarding endeavor. Scott Cartwright's story offers invaluable lessons for aspiring entrepreneurs looking to navigate the complexities of product development, marketing, and scaling. Key Timecodes (00:36) - Show intro and background history (04:28) - Deeper into his background history (08:14) - A practical advice about his e-commerce experience (09:39) - Understanding his production process (12:03) - Deeper into his business strategies (16:35) - Commercial break (Leadfeeder) (17:12) - How to achieve product market fit (22:10) - The importance of listening to the customers (25:33) - A bit about his numbers (32:24) - Embrace a cause or a story to get a focused business (28:32) - Commercial break (TYKR) (29:10) - Understanding his marketing and sales tactics (33:04) - What is his Amazon's growth strategy (37:48) - A key takeaway from the guest (43:49) - Guest contacts