OMC Hive's The Buzz

You’ve most likely heard a lot about Omni. You definitely have if you’ve listened to previous episodes of this podcast. Which is why we finally dig into all things Omni with Clarissa Season, Chief Experience Officer at Annalect, in this episode of The Buzz. What if I told you that you had access to an immense amount of data that tells us what real people are actually doing...and that it’s privacy compliant? That’s just one of the benefits of Omni. Whether you’re in media or creative, at Annalect or at BBDO, you (yes, you!) can use Omni to make your job easier and your work stronger. Clarissa talks about Omni’s inception and their quick sprint to onboard clients (it’s wildly impressive), the way it’s evolved over the years to meet the needs of different types of disciplines and client categories, and what’s next.

In this episode, I speak with Jonathan Nelson, CEO of Omnicom Digital, about the Forrester Wave Reports that Omnicom and our competitors participated in earlier this year, how we fared, and what the results signal for the trajectory of the industry. Access the transcript here: https://tinyurl.com/tdbm5jea

In this episode, I speak with Paolo Yuvienco, one of Omnicom’s most important technology leaders across the network, about the new definition of integration. We discuss what integration means, what our clients are asking for, and the way it impacts all of our capabilities across Omnicom, from media to creative. Access the transcript here: https://tinyurl.com/un3bhjw8

In this episode, I speak to Sophie Daranyi about throwing the traditional marketing funnel out the window, the blending of physical and digital, and the most important skill to master if you want to become a CEO.

In this episode, I speak to Michele Markus, Head of Global Health Accounts at Omnicom Group, about the changing definition of health and wellness, the incredible opportunities this presents for talent to do meaningful work, and what it’s really like to be an exec at OMC.

In this episode, I speak to Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how her team achieved true innovation in such a short period of time, equipping us with first-of-their-kind insights that put us leagues ahead of our competitors. She talks about what omniearnedID means for our clients, how agencies in other networks and practice areas are tapping into the platform, and the unique skills she looks for in the talent of tomorrow.

In this episode, I talk to Tom Edwards, Chief Digital Officer of Omnicom Health group, about his incredible gaming background, the launch of Omni Health and what it means for our people and clients, and what exactly brought him back to Omnicom. You’d be hard-pressed to put Tom into a box. From launching some of the first in-game content tied to the web to jumping out of planes in the Army, he’s finally landed at Omnicom Health Group (with no healthcare background to speak of). But his diverse career trajectory is serving him well, as his background across industries and from his first stint at Omnicom at The Marketing Arm allow him to weave together data, creative, and a little bit of fun. Plus, hear the stories behind these awesome photos and learn what to look out for when you’re predicting the next big thing in tech.

So you’ve either gone through the tenant migration or you’re in the middle of it and you’re thinking why Microsoft Teams? Omnicom Digital CEO Jonathan Nelson joins me to talk about this process, one that began well before COVID-19 hit, and how you can use Teams to streamline the tedious work so you can focus on the fun stuff. Microsoft Teams is more than just chats and video calls. Omnicom’s use of Microsoft Teams puts us in a position to be truly global, to be as agile and collaborative as possible for our equally global clients. Listen in for a sneak peak into the frameworks and templates Jonathan’s team is building for professionals in every discipline that will allow you to get straight to the strategy and creative rather than starting at square one with every project.

Justin Reyes, Director of Diversity & Inclusion at Omnicom Media Group, shares how OMG championed their Black employees before these current crises, what they’re doing to support them now, and how they plan to sustain these efforts. “I don’t know how we could have survived the two current crises without our BRGs,” says Justin Reyes of these hyper-connected communities that are driving real business results. "We have to earn our employees every single day."