Morning Marketing Memos

FROM YOUTUBE: https://youtu.be/irdd80qc27c My honest, unfiltered review of Netflix's new documentary The Social Dilemma 🤳 There were lots of great points made and it bought to life the WHAT and the HOW of social media algorithms and how they work 🧠 But here I wanted to raise some questions on what was ignored and ask is it social media and the platforms that are fully responsible? Or is it a problem more with people, the media and society that needs to be addressed with social media just being the current scapegoat... The focus now should be on solutions, education and prevention to make progress!

"Give them an offer they can't refuse" I see a lot of marketing campaigns that are perfectly well 'structured'. They may have followed all the correct steps, principles and techniques and it all makes logical sense. But they aren't creating enough desire because their offer is 💩! Follow the Godfather's advice and create an AMAZING offer, where your dream target customer CANNOT refuse! Think how to piss off your account and delight your customers. Go above and beyond in delivering value and excitement. Getting someone to transact for the first time is always the hardest... To grow your business you need to make that process as easy as possible. It's all about playing the long game and thinking about each new customers LIFETIME VALUE. Create an incredible offer that creates PR, attention and talkability around your business... (as well as stopping people from scrolling on their newsfeed!)

Back (just in time) from a break in Portugal. A quick-fire episode with 3 key takeaways... 1. Why you should keep taking mini-risks 2. Why you shouldn't feel guilty about relaxing  3. Get over yourself! —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

Facebook Ads don't work... If you are shit at them! Facebook Ads dpn't work if you don't if you don't know who you are targeting Facebook Ads don't work if you don't persuade or attract people with your offer or your products or your copy or your images or your landing page! Facebook Ad's don't work if you don't persuade or attract people to give a s*** and click your ad Facebook Ads don't work if you don't grab people's attention- you're competing with pictures of pizza oozing with cheese, puppies doing something cute and photos of people's previous ex's and current partner's and potential future partners Facebook Ads don't work if you don't give it enough 'juice' (aka money and/or time)  Facebook Ads don't work if you stress over tiny minutiae without getting the whole purpose and structure of a campaign right! Facebook Ads don't work... if you are shit at them! —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

This is the 2nd time I just keep my eyes peeled on my morning walk and came across a gem with Compass Driving Instructors going past (hats off to the learner driver getting the practice in early in the AM!) Here I break down exactly how driving instructors should be utilising Google Ads, Facebook Ads and retargeting via YouTube to generate clients, build trust and get infront of the 2 key target audiences in there market... the wannabe young drivers and their parents of soon-to-be 17 year olds. Literally I bet some simple Lead ads thrown up in less than 5 minutes will perform really well for anyone. However if you spend some time creating valuable content, a persuasive landing page and a fully automated lead-gen funnel this will be invaluable to any instructors looking for: 💷 more money 🚘more clients ⏳more time 😊more freedom Share with any driving instructors you know, I'll also be outreaching plenty as this is the perfect niche... For that software that helps you take bookings, payments & sync with your diaries go to https://acuityscheduling.com/?kw=YToxNjYyNzkwMg%3D%3D —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

Stop creating your own barriers and problems to starting your advertising campaign.  Things don’t always have to be perfect to start and get things going.  You will learn more by just diving head in and tweaking and improving campaigns as you go with actual data from your audiences reactions to a campaign.  You can never waste money with an ad campaign, you are simply finding out what doesn’t work! —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

I was stuck for ideas so I created a quick marketing plan for the first business I saw on my little walk, so Ensoul Architecture here is your online advertising plan and way to generate leads for the next 12 months... my invoice will follow 😂 Decided to give a quick 5 minute marketing plan for the first business I noticed on a morning walk... Turned out to be an architectural design firm called Ensoul who were doing some work near Wandsworth Common... Are 'commons' just a London thing by the way🤔 If you are an #architect / #construction company this could be worth a listen to generate leads consistently and predictably via #socialmedia advertising 👷 (This framework and formula works with ANY business that needs to generate #leads and #sales) Using #FacebookAds to share stories, buyer guides and video testimonials to persuade and nurture potential buyers into leads and THEN into customers. Too many businesses try and go straight in for the kill with their ads. Provide valuable content to help them make their decision and retarget those people that are viewing the content to generate leads on auto-pilot 👍 💥Top Tip: Provide different stories, #content & testimonials for different buyer types such as Landlords, families + 1st-time buyers! https://ensoul.co.uk/ —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

Abit tinny audio today, i think the wind was very strong! Find the 2 or 3 most important things this week and focus on them, don’t make yourself busy with easy but unimportant tasks that don’t push your business forward.  As things get busier for us with new clients and existing clients beefing up their marketing spend its highlighted that we weren’t as focused on the core jobs as we need to be and sometimes its good to have an influx of work to make sure your priorities are right and we aren’t just doing tasks that don’t take the business forward in any way... I say as I record myself chatting bollocks haha 😉 —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

Bit of a rant on the amount of ‘influencers’ i see regularly claiming to be shadow-banned or complaining at algorithm changes and not all their followers see their content...  Spoiler alert, it’s not the platforms fault.  It’s your fault.  Your followers don’t find your content interesting —————————————————————————————— 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/

In this episode I discuss the ways you can increase your revenues by focusing on increasing your CLTV (customer lifetime value) which is a major reason why a lot of marketing campaigns aren’t profitable for businesses. Brands need to focus on increasing the frequency of purchases in innovative ways. Increasing the average order value of your purchases to increase profit. Bake in refferal incentives just like Deliveroo and Uber But most importantly is building a 'value ladder' where you can upsell and downsell your biggest fans and dream customers by providing them more opportunities at a lower price and higher price than your core product. ----------------------------------- 📞 BOOK A CALL TO HELP GROW YOUR BUSINESS 📞 https://campaign.evergreen-growth.com/6minsocial 📹 YouTube: https://www.youtube.com/channel/UCxFCQuQeikFZ5VyKuI-FVJg?view_as=subscriber 📱 Instagram https://www.instagram.com/evergreen_growth/ 📱 Facebook https://www.facebook.com/EvergreenGrowth/ 💼 James' LinkedIn https://www.linkedin.com/in/jamesgreen22/