Med Spa Success Strategies

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on demand✅ Why most owners overspend early and how to avoid it✅ When and how to expand to a second location✅ SOPs and consistency across multi-location practices✅ Structuring compensation and retention plans for injectors✅ Creating a culture that keeps providers and patients loyal✅ Legal considerations around GLP-1 compounding and compliance✅ Sara's take on discounting and the myths holding practice owners back✅ Why following the legal “gray area” could put your business at risk& More!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Sarah Shikhman of Lengea Law (https://lengealaw.com/)Sara Shikhman is the Managing Partner of Lengea Law, a healthcare-focused law firm serving medical aesthetic and wellness practices nationwide. With over 16 years of experience as both a corporate attorney and entrepreneur, Sara brings a rare blend of legal expertise and business acumen to the med spa industry.Before launching Lengea, Sara led multiple multimillion-dollar ventures, including an e-commerce company that generated $13 million in just two years, and a med spa that grew from a single unfinished treatment room to 12 locations across multiple states and over $13 million in annual revenue.Today, she and her team have helped more than 1,000 healthcare clients navigate the complex legal landscape around practice formation, MSO structuring, compliance, contracts, and funding. Her mission is simple: help med spa owners grow smarter, scale legally, and reach their goals one step at a time.Follow Lengea Law (https://lengealaw.com/) on social media: https://www.instagram.com/lengealaw/https://www.facebook.com/LengeaLawhttps://www.linkedin.com/company/lengea/https://www.youtube.com/@SaraShikhman1Medspa Confidential Book: https://www.amazon.com/Medspa-Confidential-Dr-Carol-Clinton/dp/B09ZJ281TR/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want more Botox clients without wasting ad dollars? This video breaks down the exact blueprint we use to help med spas attract high-quality Botox patients using proven Facebook, Instagram, and Google Ads strategies, plus how to measure ROI and scale with confidence.In this video, you’ll learn:✅ Why small inefficiencies in your ads could be costing you hundreds of thousands in lost revenue✅ Our go-to offer structure for Botox campaigns that consistently lowers CAC✅ How to frame your offer to maximize clicks and conversions✅ The top-performing ad creatives we use (and why they work)✅ What your Google Ads must include to beat local competitors✅ The simple math that helps you decide when to scale your ad spend✅ Why SEO and Google Business listings still matter for Botox growth✅ How to automate follow-up so you're not chasing cold leads✅ What numbers every med spa owner should know to track successWhether you're new to advertising or want to fine-tune your existing strategy, this video will give you a tested framework for growing your Botox clientele - profitably and predictably.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 7 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about what to do after you’ve maxed out your digital marketing budget. If you’re already running Facebook, Instagram, Google Ads, and SEO and you’re wondering what’s next, this episode is for you. We’ll walk through 9 powerful tips on how to create omnipresence for your med spa and explore powerful offline and alternative marketing strategies to keep your client acquisition growing.In this episode, I will cover:- Why digital ads eventually hit a ceiling (and what to do about it)- How to use local influencers to drive real bookings- Setting up simple systems to track influencer ROI- The power of owned media - and how to build your own local audience- Real-world examples of med spa marketing beyond the internet- Creative offline strategies to stay top-of-mind in your community- How to prioritize what comes next based on your market and services- Why omnipresence is the next step for serious growth- 9 proven tips to grow your med spa even after you’ve scaled online adsThese 9 tips will help you take your marketing to the next level - reaching potential clients both online and offline, and staying visible everywhere they look.If you’re ready to go beyond the basics and dominate your local market, don’t miss this one!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In this video, I break down a common and costly mistake that many med spa owners make when budgeting for advertising.You'll see exactly how underspending on ads can sabotage even the best campaigns, and why knowing your numbers is the key to unlocking consistent revenue growth.In this video, you’ll learn:✅ The difference between treating marketing as an expense vs. an investment✅ How low ad spend can ruin even a high-performing campaign✅ Real-world examples of how budget impacts profitability and growth✅ Why a $5K/month ad budget might make you more profitable than spending less✅ How to calculate your break-even point and cash flow timeline✅ The long-term revenue potential of dialing in your CAC and scaling spend✅ What to consider before scaling your ad campaignsIf you’re serious about growing your med spa and maximizing ROI, this video will help shift your mindset and give you the numbers-based strategy you need to succeed.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleStruggling to get results from your Facebook and Instagram ads? You’re not alone, and the problem isn’t always the platform. In this video, we break down the 9 most common reasons your Meta Ads aren’t performing... and how to fix them to generate more leads, more bookings, and more revenue from your med spa advertising.In this video, you’ll learn:✅ Why your med spa’s online positioning could be killing your ad performance✅ How the Med Spa Selection Matrix affects your ROI✅ What makes a new patient offer actually exciting✅ The real cost of customer acquisition - and how $10 off can save you $60+ per client✅ Why discounts don’t cheapen your brand (if used the right way)✅ How to test pricing and promo variations to maximize ad performance✅ When reputation alone isn’t enough to drive results✅ Why your targeting and geography matter more than you think✅ How to scale winning offers and fix low-performing campaignsIf you want to stop wasting ad dollars and start seeing real ROI, this video will give you the tools and insights to improve your Facebook and Instagram ad strategy fast.Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas stop running body sculpting ads too soon - not because they aren’t working, but because they don’t understand what the real ROI looks like. In this video, we break down the truth about “expensive” leads and low conversion rates... and why they might be the best opportunity to boost profitability and cash flow fast.In this video, you’ll learn:✅ Why body sculpting leads are often pricey, and why that’s not a bad thing✅ The real reason 95% of leads don’t convert (and what to do about it)✅ How one med spa turned $4.4K in ad spend into $15K+ in revenue✅ What a 3X+ return on ad spend actually looks like✅ Why your cost per lead is less important than you think✅ When to pause an ad… and when to push harder for profit✅ How to scale body sculpting ads to dramatically improve your cash flowIf you want to stop wasting ad budget and start building a more profitable med spa, this breakdown will show you how to spot the winners hiding in your data!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for med spas. Whether you’re managing it in-house or outsourcing, understanding what truly impacts rankings can save you time and money. We will unpack the exact strategies your practice needs to increase search visibility, attract more qualified traffic, and set a solid foundation for long-term growth.In this episode, I will cover:- How to know if your practice is ready to invest in SEO- The most important on-page SEO strategies that actually move the needle- Why “technical SEO” might be distracting you from what matters- The real role backlinks play in ranking and how to earn high-quality ones- How to avoid keyword cannibalization (a common SEO mistake)- The Google Business Profile checklist every med spa should follow- Why most SEO blogs are a waste of time (and what to do instead)- Pro tips on link building using PR tools, review generation, and reputation signalsThis episode gives you a complete SEO blueprint - what to do now, what to avoid, and how to make sure you’re investing at the right stage of your business.Don’t miss these essential SEO insights, watch now and start improving your organic presence today!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re tackling a critical issue in med spa marketing: how to choose the right marketing provider. Price may be tempting, but choosing based on cost alone can lead to slower growth and missed opportunities. We discuss why making a decision based on outcomes and ROI is key for your practice’s success.Industry News Stories –Ohio Attorney General Issues Warnings to Med Spas: Ohio’s Attorney General Dave Yost has sent letters to 14 med spas in Northeast Ohio, warning them about false or misleading claims regarding compounded weight loss drugs like semaglutide and tirzepatide. These compounded versions are not FDA-approved, and businesses must ensure they’re providing truthful information. https://www.cleveland19.com/2025/04/16/several-northeast-ohio-med-spas-get-blasted-by-ohio-attorney-general/Magic Moves with Lauren Nettles –- Laser Hair Removal Ad Strategy: We dive into an effective Google Ads strategy that’s generating great results, and why it’s important to keep your offer simple and attractive to get a high ROI.- Offer Impact: Discover the power of aggressive promotions and how tweaking your offers can dramatically lower customer acquisition costs while boosting overall performance.- When to Invest in SEO: We discuss why SEO should be a secondary focus and the importance of running ads for faster and more predictable results, especially for newer med spas.Med Spa Owner Q&A –Answering your most pressing questions from the med spa owners Facebook group:- How do I break into a market with large competitors nearby?- Should I add new services like laser hair removal if my client base is small?- What’s a reasonable ad spend for a small med spa and how to find a marketing agency that brings measurable results?Mindset Minute –This is your reminder to have fun with your business. The pressure is real, but remember why you started: to create freedom, make an impact, and change lives—yours included. Embrace the grind, celebrate the wins, and love the journey. Don’t just focus on the milestones—enjoy the climb!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spa owners don’t fully understand how new clients actually choose where to book their first appointment - and it’s costing them leads, appointments, and long-term loyalty. In this video, we break down the Purchase Matrix and show you how smart clients are really making their decisions.In this video, you’ll learn:✅ The 3 biggest factors influencing new client decisions✅ Why reputation and online presence outweigh price for quality leads✅ How convenience plays a role, and when it doesn’t✅ Why price can still tip the scale, even if it’s not the biggest factor✅ What prospects are really doing before they schedule✅ How to improve your Google reviews, Instagram, and website to win more business✅ The reason some leads never convert, and how to fix itIf you want to attract clients who spend more, stay longer, and refer others, you need to understand what they’re actually looking for, and how to position your med spa as the clear choice!Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@UCkkJWbyCrjf6MhhMt-uvVDw

Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day –We’re discussing the importance of "winning in the margins." In a saturated market, small operational improvements across every touchpoint - from website interaction to team culture - can make all the difference. We dive into how consistency in delivering excellent client experiences, managing your numbers, and focusing on the details can help your med spa stand out and thrive.Industry News Stories –- Lilly Files Lawsuit Against Indianapolis Spa: A warning to med spas about advertising and the nuances of using brand names. Make sure your marketing stays compliant to avoid legal issues. - https://americanmedspa.org/news/lilly-files-lawsuit-against-indianapolis-spa-for-selling-repackaged-zepbound - Merz Aesthetics Announces Selma Hayek as Global Brand Ambassador: A great example of leveraging influencers to boost brand credibility and sales. Could you apply this to your local marketing? - https://americanmedspa.org/news/merz-aesthetics-announces-salma-hayek-pinault-as-first-ever-global-brand-ambassador-for-ultherapy-prime - Texas Lawmaker Files Bill to Regulate Med Spa Industry: A look at new legislation aimed at increasing med spa regulations. Stay ahead of potential changes by understanding the landscape. - https://www.kcentv.com/article/news/state/texas-lawmaker-files-bill-regulate-med-spa-industry/500-8a48d1c6-b698-4ead-9e71-41bfdc02ff4c Magic Moves with Lauren Nettles –- Action Figure Ads with ChatGPT: We’re testing a new approach with action figure-style graphics, created using ChatGPT, to sell providers over just the promo. This fun and unique format helps build connection and trust with potential clients by showcasing the provider’s expertise and personality.- Headline Testing: Eight variations of headline copy tested to find the best way to catch attention and build excitement about the provider. Early results are looking promising!Med Spa Owner Q&A –Answering your most pressing questions:- How do I prioritize my ad spend?- How do I advertise body contouring services like SculpSure or CoolSculpting?- Why aren’t we showing up on Google for certain services?Mindset Minute –We’re taking a lesson from Rory McIlroy’s Masters win - never stop swinging. Every med spa owner faces setbacks, but the breakthrough moments are often just around the corner. Keep showing up, keep working, and greatness will follow.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.tiktok.com/@medspamagicmarketing#MedSpaMarketing #DigitalMarketing #AdSpendOptimization #GoogleAdsTips #CreativeAds #MedSpaAdvertising #MedSpaPodcast #ChatGPT