Episode 315: Social media strategy for online coaching brands in 2024

In this episode, I cover how to increase your revenue without adding more clients. I'll introduce you to a method I call 'farming,' which allowed me to double my income while maintaining a stable client base.

In this episode, I cover a very simple method that will help you earn more and save a lot of stress. I'm going to take you back over 15 years to a consult I had with the late Charles Poliquin , where a discussion about my rates and the results I provide my clients led to a major shift in how I value and charge for my coaching.You'll learn why charging more strategically for the results and journey, rather than just time, can transform your coaching business financially and reduce the stress of constantly chasing new clients.

In this episode, I cover how to fix your churn rate and keep your customers from leaving. Many fitness professionals tell me they want more clients and to grow their business, which is fantastic.However, I always ask them about their churn rate, or how many clients they're losing. Surprisingly, many don't know this crucial number.

In this week's episode, I cover why online coaches often struggle with sales and outline five common mistakes. I discuss the importance of maintaining your coach persona rather than switching to a salesperson mode during client calls. Learn how staying authentic, listening more than talking, controlling the conversation, and avoiding assumptions can significantly improve your sales approach. I also highlight strategies to connect your coaching solutions directly to client needs without overwhelming them.

In this week's episode, I cover how I fixed low self-confidence and how you can do the same. It's not about labelling yourself as someone with low self-confidence across the board but recognising where you specifically feel less confident. Through my journey from doubting my capabilities to coaching hundreds and hundreds of online coaches, I'll share insights on areas of high and low self-confidence in your life.

In this week's episode, I talk about how to improve your DM conversations, so you can get more booked calls and clients. Every day, my team and I help coaches to improve their ability to send DMs (Direct Messages). We call it DM mastery. 

In this week’s episode I cover the importance of choosing the right business coach or mentor.One common mistake I see coaches make is joining coaching programmes without being ready for the commitment it requires to drive their business forward. Business coaching isn't just about making money; it's about achieving results and building a sustainable brand focused on service and delivery. It's essential to align with a mentor whose values and approach resonate with yours.

In this episode, I cover whether the online coaching world is too saturated. A lot of coaches out there are worried that it's too crowded to start or grow their online coaching business. It's not about how many people are doing it; it's about how many are doing it well. There's a ton of average stuff out there. What matters is where you fit in. Are you going to be just another one in the crowd, or are you going to stand out?

In this episode, I cover how to increase your sales by shifting away from traditional objection handling and towards a more effective approach. I introduce the 'perception breaking method' to be able to handle doubts, fears, time constraints, and lack of support early in sales conversations. By focusing on changing prospects' perspectives and addressing their concerns before they become objections, you can close more sales and grow your business.

In this week's episode, I talk about how to avoid burnt out. You might be feeling like you need a big break from everything because you're just too tired and not happy, but you need to look deeper into why this is.