Making a Marketer

We continue celebrating the Season 10 kick-off with our final reunion episode! We reconnect with past guests Brooke LeBeau, Stefan Slattery, Gary Ware, and Ilo Neukam.They catch up on career journeys, business growth, and the value of community, creativity, and meaningful in-person experiences.Throughout the conversations, the guests share practical lessons from building businesses and leading teams. Brooke talks about creating systems that bring different ideas and projects together, while Stefan explores creative approaches to experiential marketing and the importance of showing up where customers are. Gary reflects on using play to strengthen communication and leadership, and Ilo shares how saying yes before you feel completely ready can open the door to new opportunities.Key takeaways...- Build Systems That Work Together: Create an ecosystem for your projects and ideas so each part can support the others and make new ventures easier to take on.- Get Creative With Experiences: Meaningful, memorable activations can build relationships without relying on large, traditional event investments.- Make Time for Community: Ask for advice, connect with peers, and prioritize being present with the people you serve.- Say Yes Before You Feel Ready: Trust that others may see your potential before you do, and take the leap when an opportunity feels right (or even if you're not sure it does).As we close out the kick-off of Season 10, we’re beyond grateful to our guests and listeners for being part of the Making a Marketer journey. Join us for more conversations filled with insights, inspiration, and lessons from the people who make marketing matter... as we approach episode 200. 200, y'all?!?!~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 199, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

This exciting episode is the third episode of four, as we kick off the 10th season of the Making a Marketer podcast with a lively reunion of some of our most beloved guests! We reconnect with marketing powerhouses Kelly Noble Mirabella, Kendra Losee, Troy Sandige, and Jim Fuse. Together, they reflect on their journeys, share insights on the evolving landscape of marketing, and discuss the importance of community and collaboration.Throughout the episode, our guests dive into a variety of topics, including the impact of AI on marketing strategies, the significance of batching content, and the necessity of cohesive messaging across different platforms. They also share their personal experiences with video marketing and the power of storytelling in building brands.Key takeaways...- Embrace Video: Utilize video as a powerful tool to connect with your audience and leave a lasting legacy for your business.- Batch Your Content: Save time and energy by creating multiple pieces of content in one sitting, allowing for more focus on strategy and growth.- Foster Collaboration: Engage with your network to share insights and referrals, enhancing your business journey.- Create a Solid Foundation: Ensure your marketing and sales efforts are aligned to provide a cohesive experience for your customers.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 198, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we continue the celebration of Season 10 of the Making a Marketer podcast with the second installment of our reunion series! We welcome back an incredible lineup of guests from previous seasons, including Judi Fox, Marissa Cali, Dorien Morin-van Dam, Tracy Stuckrath, Lindsay Hileman, Nathalie Gregg, and Goldie Chan. Together, they discuss the evolution of their marketing journeys, the importance of community, and the lessons learned over the years.Throughout the episode, our guests share their insights on various topics including the significance of authenticity in business, the changing landscape of social media, and the power of personal development. They reminisce about their experiences on platforms like Clubhouse and LinkedIn, while also addressing the challenges and opportunities that arise in the current marketing environment.Key takeaways...- Build Community: Transition from merely having an audience to fostering a community that engages and supports one another.- Embrace Authenticity: Stay true to your values and beliefs, whether you're working for yourself or someone else.- Know Your Audience: Understand who you're speaking to in order to tailor your messaging effectively.- Prioritize Personal Development: Make time for growth and learning to stay inspired and relevant in your field.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 197, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

This is a very special reunion episode, which is the kick-off for our tenth season! On this one, we celebrate a decade of the Making a Marketer podcast with a star-studded lineup of past guests! We reconnect with familiar voices and explore the evolving landscape of marketing, community building, and personal branding.Key takeaways...- Build Community: Focus on creating a community around your brand rather than just an audience, fostering genuine connections.- Embrace Change: Adapt your strategies to the evolving landscape of marketing and technology, especially with the rise of AI.- Know Your Audience: Understand who you are speaking to in your marketing efforts to tailor your message effectively.- Personal Development: Invest time in your own growth and learning to stay relevant and inspired in your business journey.This is part one of four... Join us for this enlightening discussion filled with insights and inspiration as we celebrate 10 years of Making a Marketer. Here’s to many more years of connecting, learning, and growing together!~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we're so excited to welcome the insightful Richard Bliss, CEO of Blisspoint Consulting, as we dive into the evolving landscape of LinkedIn and the profound impact of AI on professional visibility. Richard shares his expertise on how the platform has transformed since 2025, moving away from a focus on virality to a more nuanced approach that prioritizes credibility and authority.We discuss the significant changes in LinkedIn's algorithm and how they affect content visibility. Richard explains the importance of understanding what the AI evaluates when determining who sees your posts and how to craft your profile to enhance your professional presence. He emphasizes the need for marketers to adapt their strategies, focusing on consistent topic authority rather than fleeting trends, and the crucial role that thoughtful engagement plays in building relationships on the platform.The conversation also touches on common LinkedIn myths that marketers should leave behind and the power of meaningful comments as a tool for visibility and connection. Key takeaways...- Understand the Algorithm: LinkedIn's AI prioritizes credibility and authority, so you should ensure your profile reflects your expertise clearly.- Focus on Topic Authority: Specialize in a few key topics to establish yourself as a credible source rather than spreading yourself too thin.- Engage Thoughtfully: Use comments as a powerful tool to connect with your audience and enhance your visibility on the platform.- Avoid Common Myths: Move away from outdated practices like posting daily or relying heavily on hashtags; instead, focus on quality content that adds value.Join us for this enlightening discussion filled with practical tips and strategies that will help you navigate the complexities of LinkedIn in an AI-driven world.Our guest...Richard Bliss is a leading voice on how AI is reshaping LinkedIn and professional visibility. As the CEO of Blisspoint Consulting, he has helped countless executives and sales teams understand the intricacies of LinkedIn's evolving AI ecosystem. With a unique blend of military discipline and Fortune 500 experience, Richard empowers professionals to build authority and credibility in an increasingly competitive landscape.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 195, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we're thrilled to welcome Nancy Harhut, a behavioral science expert and co-founder of HBT Marketing. Join us as we delve into the fascinating intersection of human behavior and marketing, exploring how understanding the psychology behind decision-making can lead to more effective marketing strategies.Nancy shares her expertice on how marketers can leverage behavioral science to create campaigns that resonate with audiences. She discusses the concept of autonomy bias, revealing how giving customers choices can significantly increase their likelihood of making a purchase. The conversation also touches on the importance of emotional appeal in marketing and how small changes can lead to substantial results.You will gain insights into practical tactics such as the power of social proof and the effectiveness of providing clear reasons behind calls to action. Nancy’s engaging examples, including a compelling case study on reciprocity, illustrate the real-world application of these principles and their impact on business outcomes.Key takeaways...- Autonomy Bias: Empower your audience by offering choices, which can increase their willingness to engage with your brand.- Emotional Connection: Remember that people often make decisions based on emotions and then justify them with logic.- Social Proof: Utilize testimonials and case studies to show potential customers that others like them have successfully used your product or service.- The Power of "Because": Providing a reason, even a simple one, can significantly boost compliance with your requests.Join us for this enlightening discussion that will inspire marketers to harness the power of behavioral science and enhance their marketing effectiveness.Our guest...Nancy Harhut is an internationally recognized marketing strategist and behavioral science expert, known for her innovative approach to understanding consumer behavior. As the co-founder of HBT Marketing, she helps businesses drive customer action and loyalty through the application of behavioral insights. Nancy is also the author of the bestselling book Using Behavioral Science in Marketing, which offers practical strategies for marketers looking to motivate behavior effectively.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 194, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

We are thrilled to have the dynamic Dennis Yu, CEO of Blitz Metrics on this one. We explore the transformative power of AI in marketing (unique insights!), and how to leverage it effectively to streamline processes and enhance creativity.Dennis shares his insights on the common pitfalls marketers face when integrating AI, emphasizing the need for a mindset shift to truly harness its potential. He discusses how AI can take over repetitive tasks, allowing marketers to focus on their core missions and build genuine connections with their audiences.The conversation dives deep into the concept of the "Content Factory," where one piece of content can be transformed into multiple meaningful assets without losing authenticity. Dennis also highlights the importance of building AI teams and agents that can work collaboratively, much like a well-oiled machine, to drive marketing success.Key takeaways...- Mindset Shift: Embrace AI as a tool to enhance your capabilities, rather than viewing it as a replacement for human creativity.- Focus on Core Goals: Identify the administrative tasks that can be automated, freeing up time for more impactful work.- Build Your AI Team: Treat AI agents like team members by training them with your unique voice and insights to maintain authenticity.- The Content Factory: Repurpose content effectively to create a variety of meaningful assets from a single piece of content.Join us for this engaging and insightful discussion filled with actionable strategies that will empower marketers to thrive in the evolving landscape of AI-driven marketing.Our guest...Dennis Yu is a prominent figure in the world of digital marketing, known for his expertise in AI-driven marketing systems. As the CEO of Blitz Metrics, he helps businesses streamline their marketing processes and train the next generation of digital marketers. Dennis is passionate about empowering marketers to work smarter and achieve their core missions through innovative strategies.~*~*~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 193, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we welcome Dorien Morin-van Dam, a seasoned content strategist and founder of More in Media. Join us as we dive into the world of organic social media and explore how to build meaningful connections without relying solely on paid strategies.Dorien shares her extensive experience in driving growth for brands and emphasizes the importance of organic content as a foundational element for any marketing strategy. She discusses the necessity of telling your brand story before jumping into paid advertising, highlighting the human connection that resonates with audiences today.The conversation covers practical tips for refreshing your organic content, including leveraging user-generated content, engaging brand ambassadors, and focusing on the unique stories behind your brand. Doreen's insights on the balance between organic and paid strategies will inspire marketers to rethink their approach and foster genuine relationships with their audiences.Key takeaways...- Foundation First: Establish a solid organic content strategy before investing in paid media to enhance effectiveness.- Engage Your Community: Foster a sense of belonging by creating opportunities for your audience to participate and share their stories.- Refresh Your Content: Utilize user-generated content and highlight stakeholders to keep your messaging fresh and relatable.- Storytelling Matters: Share your brand's origin story to build trust and connect with your audience on a deeper level.Join us for this insightful discussion filled with actionable strategies and inspiration to elevate your organic marketing efforts and truly connect with your audience.Our guest...Dorien Morin-van Dam is a content strategist and marketing consultant with over 15 years of experience in the industry. As the founder of More in Media, she specializes in agile marketing and strategic planning, helping businesses achieve actionable results. Dorien is also the host of "Strategy Talks," a popular video podcast that provides practical advice on social media and content strategy.Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 192, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we're excited to welcome back the Brooke Sellas, CEO and founder of B Squared Media. Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience.Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI can be a powerful tool for analysis and efficiency behind the scenes, but emphasizes that it should never replace the genuine relationships brands build with their customers. The conversation also touches on the pitfalls marketers face when over-automating and the necessity of keeping the human touch alive in customer interactions.Listeners will gain practical strategies for leveraging AI without sacrificing the authenticity that drives customer loyalty and trust. Brooke’s unique perspective as both a thought leader and educator provides a fresh take on navigating the complexities of modern marketing.Key takeaways...- Balance is Key: Utilize AI for data analysis and insights but ensure that human interaction remains at the forefront of customer relationships.- Guardrails Matter: Set clear parameters when using AI tools to prevent outputs that don't align with your brand voice.- Focus on Experience: Prioritize customer experience over sheer automation to foster genuine connections and loyalty.- Engage Authentically: Encourage meaningful conversations on social media rather than just focusing on content creation.Join us for this enlightening discussion filled with practical tips and thought-provoking insights as we explore the future of marketing in a tech-driven world.Our guest...Brooke Sellas is a leading expert in social media marketing and customer care. As the founder of B Squared Media, she has dedicated over 15 years to pioneering innovative strategies that prioritize authentic customer engagement. A sought-after speaker and educator, Brooke also teaches social media studies at New York University and other prestigious institutions, sharing her knowledge and passion for building meaningful connections in the digital age.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 191, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **

In this episode, we’re thrilled to have the insightful Paul Gowder, CEO of powwows.com, and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences.Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and personalization. He shares how to start with simple automated email sequences that nurture relationships and provide value, rather than overwhelming recipients with information.The conversation highlights practical strategies for using snippets in email campaigns to keep content fresh and relevant, as well as the significance of segmenting your audience for tailored communication. Paul’s insights on creating a welcoming experience for subscribers and maintaining engagement through automation will inspire marketers to rethink their email strategies.Key takeaways...- Start with Sequences: Begin with a few automated emails that tell your story and answer common questions from your audience.- Personalization Matters: Use your unique voice and personalize emails to foster a sense of community and connection.- Snippets for Efficiency: Implement snippets in your email to update content across campaigns, without the need for constant manual changes.- Segment Your Audience: Identify how to divide your audience and tailor your messages to meet their specific interests and needs.Listen in on this engaging discussion with Jen (solo!) and Paul. Email marketing is alive and well -- and a way to can grow the relationship you have with your audience.Our guest...Paul Gowder is an online marketer, educator, and storyteller dedicated to creating real connections at scale. As the CEO of powwows.com, he has built a thriving digital community focused on Native American culture through thoughtful content and smart strategies. With a diverse background in social media, marketing, and project management, Paul brings a wealth of knowledge to the table, inspiring others to embrace the power of email marketingIf you'd like to take advantage of Paul's KIT affiliate link for email management and sequencing, it's HERE.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 190, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify ! **